Price list no. 60a valid from 01.01.2019   1 The BILD Division   2 Magazine profile   3 Publisher’s data   4 That’s how BILD am SONNTAG rolls   5 Dates and topics   6 Advertising formats and prices   7 Special placements  8 Specials   9 Travel in BILD am SONNTAG 10 Motoring in BILD am SONNTAG 11 Sport in BILD am SONNTAG 12 Cross-media brand strategies 13 Partial booking Formats and prices 14 BILD am SONNTAG Deutschland Gesamt 15 Inserts 16 BILD am SONNTAG goes Facebook 17 BILD Digital 18 BILD Social Media 19 Technical information

Belongs on every breakfast table and in every media plan. Germany’s biggest Sunday newspaper.

20 Contact person on site

1

1. The BILD Division Around the clock, 7 days a week.

Early in the morning

At Breakfast

Price list no. 60a - valid from 01.01.2019

While out and about

At work

During breaks

In the evening/at home

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The BILD Division brands have a total reach of more than 46 million per month, meaning over 66 % of the German population engages with our media every month¹!

46.7 million

¹Cross-media net reach from: BILD (brand per month), AUTO BILD (brand per month), SPORT BILD (brand per month), COMPUTER BILD umbrella brand (brand per month); Source: b4p 2017 III; German-speaking population aged 14 and over (potential: 70.09 million)

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2. Magazine profile Germany on Sunday - BILD am SONNTAG We are credible and relevant. We provide hard-hitting facts and set topics on Sunday that Germany will talk about during the week. No other Sunday newspaper is quoted more often than BILD am SONNTAG.¹ We are diverse, fast and up-to-date. We provide the topics of conversation, informing and inspiring our 7.83 million readers² every Sunday with the latest news. Our readers particularly appreciate the mix of newsworthy, political and entertainment topics. And then there’s our centrepiece in the middle of the magazine - the pull-out sports section. We are down to earth and full of emotion. We turn topics that move you into a tangible experience. Exciting stories are our passion. We are interested in people; we present life the way it is - honestly, openly and directly. People relate to us, become energised and are induced to buy. Our clear language makes BILD am SONNTAG accessible and ensures a relaxed reading experience. Your advertising works: We positively influence purchasing decisions and trigger buying impulses.3 That’s what we are! That’s BILD am SONNTAG - Germany’s biggest Sunday newspaper!2

Source: 1Media Tenor Quotes Ranking. 2ma 2018 Pressemedien II. 3News Impact 2, 2018, 2-stage CATI representative survey/population: German-speaking persons aged 18+ in Germany. Purchasing probabilities: BILD am SONNTAG: 51%, weeklies: 39 %, newspapers: 35%, news sites: 34%, TV: 15% and radio: 19%.

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3. Publisher’s data Publisher and regional marketer

National marketer

BILD am SONNTAG Address Axel Springer SE BILD am SONNTAG – Anzeigen Axel-Springer-Straße 65 10888 Berlin

Media Impact GmbH & Co. KG Axel-Springer-Straße 65 10888 Berlin

Place of publication Berlin Publication frequency Sundays Magazine format Nordisch format Copy price € 2.10 Distribution area Federal Republic of Germany ZIS number 102364

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Bank details Deutsche Bank AG, Berlin IBAN DE73 1007 0000 0083 4747 00 BIC DEUTDEBB Current information and services www.pz-online.de www.b4p.de www.mediaimpact.de www.die-zeitungen.de BILD am SONNTAG ad management contact Phone: +49 (0) 30 25 91 - 7 68 28 Email: [email protected] Placement service contact Phone: +49 (0) 30 25 91 - 7 67 69 +49 (0) 30 25 91 - 7 24 67 Print materials contact Phone: +49 (0) 30 25 91 - 7 33 81 +49 (0) 30 25 91 - 7 69 70 Order management email [email protected]

General legal notice The claims for warranty specified in the general terms and conditions of the publisher assume compliance with the technical requirements and standards of this price list. This also applies to a data delivery without proof. Ad bookings online Ad bookings can also be made via the online booking system (OBS): www.obs-portal.de General terms and conditions Our full general terms and conditions for magazines and digital media can be found at: www.mediaimpact.de/de/agb Terms of payment Payment due immediately after invoice date net cash. 1 % discount on SEPA mandates, provided older invoices are not overdue and a discount deduction has not been expressly excluded. When a new business relationship is established, the publisher reserves the right to demand prepayment by the ad booking deadline. In case of late payment or deferral, interest will be charged at the statutory rate.

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4. That’s how BILD am SONNTAG rolls STUDIES AND MARKET RESEARCH Those who read us are never far from buying. The big Purchasing Impulse Study 2018.

From heart palpitations to purchasing impulse? The big Emotions Study 2017.

With the new Purchasing Impulse Study of the BILD brands, we now have for the first time a social science causal model that correlates various factors of purchasing probability.

This comprehensive experimental study of the species examines emotions that are conveyed differently depending on the medium and that have a different influence on the openness to advertising.

Advertising in BILD* has the highest purchasing probability.

Sunday: The decisive day. New insights from the Sunday Analysis 2016. Sunday mornings belong to the Sunday newspaper. It gets all the attention and sets the topics of the day.

The result is surprising: BILD am SONNTAG has the edge on type comparisons!

Sunday. Relaxed. Decisive. The Sunday Analysis 2015. Sunday is advertising and decision making day. Among BILD am SONNTAG readers there is a high level of advertising tolerance. And print-media advertising is the biggest decision-making source.

Sources: Sunday analysis 2015, Sunday Analysis 2016, Emotions study 2017, Purchasing Impulse Study 2018 (News Impact 2, 2018). *BILD = BILD brand (BILD newspaper, BILD am SONNTAG and BILD digital).

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5. Dates and topics

Issue no.

Week

Date of publication (DOP)

Classic ads, advertising and print booking deadlines, Right of withdrawal (always 12 o’clock), all colour schemes

1 2 3

1 2 3

06.01.2019 13.01.2019 20.01.2019

Full booking2 and partial booking 28.12.2018 04.01.2019 11.01.2019

4

4

27.01.2019

18.01.2019

5 6 7

5 6 7

03.02.2019 10.02.2019 17.02.2019

25.01.2019 01.02.2019 08.02.2019

8

8

24.02.2019

15.02.2019

9

9

03.03.2019

22.02.2019

Special topics, special issues and holiday issues1, 2, 3, 4

Special Issue ‘New Year, New Luck: Entering the New Year with Momentum’ (Sports, Diet, Lifestyle, Travel, DIY, Hygge, Family, Mindfulness) My Health & Me: Diagnosis Cancer Lust for Life Travel: Divine Cruises Motor Adventure: Das Familienlenkrad 2019 Start of Application.Test Phase Tantalising Technology: Mobile World Congress Barcelona (25.- 28.02.)

10

10

10.03.2019

01.03.2019

Special Issue ‘How Germany lives’ (Building, Financial, Insurance, Technology Trends for the Home, Spring in the Garden)

11 12 13 14 15 16

11 12 13 14 15 16

17.03.2019 24.03.2019 31.03.2019 07.04.2019 14.04.2019 21.04.2019

08.03.2019 15.03.2019 22.03.2019 29.03.2019 05.04.2019 12.04.2019

Home & Lifestyle: Pets Special Issue ‘Sustainability’

17

17

28.04.2019

18.04.2019

18 19 20

18 18 19 20

01.05.2019 05.05.2019 12.05.2019 19.05.2019

18.04.2019 26.04.2019 03.05.2019 10.05.2019

Events with possible editorial reporting4

Sport: Handball WC in Germany and Denmark (09.- 27.01.) DOP5: 06.– 27.01. Sport: Australian Open (14.- 27.01.)

Sport: 50. Biathlon WC in Sweden (07.03.- 17.03.) DOP: 24.02.-10.03.

Lust for Life Travel: ITB Coverage (06.–10.03.)

My Money: Investing the Right Way (Pension Plans, Investments, Funds) BILD am SONNTAG Holiday Issue Lust for Life Travel: Sea, Mountains, City - Discover the World

Publication, postponements and changes are reserved by the publisher. 2 Special topics and special placements are subject to an ad booking deadline brought forward by 2 working days. Special issues are subject to an ad booking deadline brought forward by 10 working days. 4 For classic ads the print booking deadline applies.5Date of publication.

1  2 

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Issue no.

Week

Date of publication (DOP)

Classic ads, advertising and print booking deadlines, Right of withdrawal (always 12 o’clock), all colour schemes

Special topics, special issues and holiday issues1, 2, 3, 4

Events with possible editorial reporting4

Motor Adventure: Das Familienlenkrad 2019 - The Winners

Sport: DFB Cup Final on 25.05. DOP: 26.05.)

21 22 23 24 25 26 27

21 22 23 24 25 26 27

26.05.2019 02.06.2019 09.06.2019 16.06.2019 23.06.2019 30.06.2019 07.07.2019

Full booking2 and partial booking 17.05.2019 24.05.2019 31.05.2019 07.06.2019 14.06.2019 21.06.2019 28.06.2019

28

28

14.07.2019

05.07.2019

Lust for Life Travel: Darling, Let’s Book a Holiday! (Last Minute)

29 30 31 32 33 34 35

29 30 31 32 33 34 35

21.07.2019 28.07.2019 04.08.2019 11.08.2019 18.08.2019 25.08.2019 01.09.2019

12.07.2019 19.07.2019 26.07.2019 02.08.2019 09.08.2019 16.08.2019 23.08.2019

Motor Adventure: Das Goldene Lenkrad 2019 - Prelude

36

36

08.09.2019

30.08.2019

Special Issue ‘Crafts Day’

37 38 39

37 38 39 40

15.09.2019 22.09.2019 29.09.2019 03.10.2019

06.09.2019 13.09.2019 20.09.2019 20.09.2019

40

40

06.10.2019

27.09.2019

Motor Adventure: IAA 2019 Lust for Life Travel: Distant Destinations My Health & Me: Healthy Heart BILD am SONNTAG Holiday Issue My Health & Me: Strong Bones, Healthy Joints

Sport: French Open (26.05.– 09.06.) Sport: Women’s WC in France (07.06.- 07.07.) DOP: 09.06.– 07.07.

My Health & Me: Better Hearing, Sharper Vision

Sport: Beach Volleyball WC in Hamburg (28.06.- 07.07.) Sport: Wimbledon (01.–14.07.)

Sport: Basketball WC in China (31.08.–15.09.) Sport: US Open (26.08.- 08.09.)

Tantalising Technology: IFA Coverage (DOP: 08.09.)

Sport: World Athletics Champ. in Qatar (28.09.- 06.10.) DOP: 29.09.– 06.10.

Publication, postponements and changes are reserved by the publisher. 2 Special topics and special placements are subject to an ad booking deadline brought forward by 2 working days. Special issues are subject to an ad booking deadline brought forward by 10 working days. 4 For classic ads the print booking deadline applies.

1  2 

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Issue no.

Week

Date of publication (DOP)

Classic ads, advertising and print booking deadlines, Right of withdrawal (always 12 o’clock), all colour schemes

41

41

13.10.2019

Full booking2 and partial booking 04.10.2019

42

42

20.10.2019

11.10.2019

43 44 45 46

43 44 45 46

27.10.2019 03.11.2019 10.11.2019 17.11.2019

18.10.2019 25.10.2019 01.11.2019 08.11.2019

47

47

24.11.2019

15.11.2019

48

48

01.12.2019

22.11.2019

49

49

08.12.2019

29.11.2019

50

50

15.12.2019

06.12.2019

51 52

51 52

22.12.2019 29.12.2019

13.12.2019 20.12.2019

Special topics, special issues and holiday issues1, 2, 3, 4

Events with possible editorial reporting4

Lust for Life Travel: Holidays with a Difference (e.g. Sustainable Travel, Ayurveda Holidays, Tango Weekend Trip, Yoga Sailing) Home & Lifestyle: Secure Living (Burglary Protection & Smart Home) Special Issue ‘Lust for Life 50+’ (Care & Pension Plan) My Health & Me: Diabetes Risk 30 Years Since the Fall of the Wall (09.11.) Motor Adventure: Das Goldene Lenkrad 2019 - The Winners Special Issue ‘(Online) Shopping’ (Trends and the Best Sites for Furniture, Fashion & Technology) My Money: Car Insurance Exchange Lust for Life Travel: Outlook 2020 Which Trip Suits Me? Food & Enjoyment: Hospitality, That’s How We Eat Today, Gourmet Tours, Vegan Cuisine

Publication, postponements and changes are reserved by the publisher. 2 Special topics and special placements are subject to an ad booking deadline brought forward by 2 working days. Special issues are subject to an ad booking deadline brought forward by 10 working days. 4 For classic ads the print booking deadline applies.

1  2 

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Motor Adventure

My Health & Me

DOP

Topic

from 24.02.

Das Familienlenkrad 2019 Application/Test Phase Das Familienlenkrad 2019 24.05. The Winners Das Goldene Lenkrad 2019 31.07. Prelude

02.06. 11.08.

AS

15.09.

IAA

17.11.

Das Goldene Lenkrad 2019 06.11. The Winners

04.09.

DOP

Topic

03.02. Diagnosis Cancer 01.09.

Better Hearing, Sharper Vision

29.09. Healthy Heart

Lust for Life Travel AS

DOP

23.01. 21.08. 18.09.

12.05.

06.10. Strong Bones, Healthy Joints 25.09. 10.11. Diabetes Risk

30.10.

Topic

Home & Lifestyle AS

DOP

17.02. Divine Cruises

06.02.

10.03. ITB Coverage

01.03.

Special Issue ‘How Germany Lives’ 10.03. (Building, Financial, Insurance, 19.02. Technology Trends for the Home, Spring in the Garden)

Sea, Mountains, City 30.04. Discover the World Darling, Let’s Book a Holiday! 03.07. 14.07. (Last Minute) 22.09. Distant Destinations

11.09.

Holidays with a Difference (e.g. Sustainable Travel, 20.10. Ayurveda Holidays, Tango Weekend Trip, Yoga Sailing)

09.10.

01.12.

Outlook 2020 Which Trip Suits Me?

Topic

AS

31.03. Pets

01.03.

Secure Living (Burglary Protection & Smart Home) Food & Enjoyment: Hospitality, That’s How 15.12. We Eat Today, Gourmet Tours, Vegan Cuisine

27.10.

15.10. 04.12.

20.11.

Publication, postponements and changes are reserved by the publisher.

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Tantalising Technology DOP

Topic

Coverage: 03.03. Mobile World Congress Barcelona (25.- 28.02.)

My Money AS 20.02.

Special Issue ‘How Germany Lives’ 10.03. (Building, Financial, Insurance, 19.02. Technology Trends for the Home, Spring in the Garden) 08.09.

IFA Coverage

28.08.

27.10.

Secure Living (Burglary Protection & Smart Home)

15.10.

DOP

Topic

28.04

Investing the Right Way (Pension Plans, Investments, Funds)

24.11. Car Insurance Exchange

AS

Sports Coverage

Special issues & Holiday issues

DOP

Topic

DOP

Handball WC in Germany & Denmark (09 to 27.01.) Australian Open (14.- 27.01.) 50. Biathlon WC in Sweden (07.03.to 17.03.) DFB Cup Final (25.05.) French Open (26.05. to 09.06.)

‘New Year, New Luck: Entering the New Year with Momentum’ 27.01. (sports, Diet, Home, Travel, DIY, Hygge, Family, Mindfulness)

16.04.

06.01. to 27.01.

13.11.

20.01. to 27.01. 24.02. to 10.03. 26.05. 26.05. to 09.06. 09.06. to 07.07. 30.06. to 07.07. 07.07. to 14.07. 25.08. to 22.09. 01.09. to 08.09. 29.09. to 06.10.

Women’s WC in France (07.06. to 07.07.) Beach Volleyball WC in Germany (28.06.to 07.07.) Wimbledon (01. to 14.07.) Basketball WC in China (31.08. to 15.09.) US Open (26.08. to 08.09.) World Athletics Champ. in Qatar (28.09 to 06.10.)

Topic

AS

08.01.

Special Issue ‘How Germany Lives’ 10.03. (Building, Financial, Insurance, 19.02. Technology Trends for the Home, Spring in the Garden) 07.04. Sustainability

19.03.

01.05. Holiday issue

18.04.

08.09. Crafts Day

20.08.

03.10. Holiday issue

20.09.

Lust for Life 50+ (Care & Pension Plan) Special Issue ‘(Online) Shopping’ (Trends and the Best 24.11. Sites for Furniture, Fashion & Technology)

03.11.

15.10. 05.11.

Publication, postponements and changes are reserved by the publisher.

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6. Advertising formats and prices Formats 2/1 1/1 3/4 2/3 9/16 1/2 3/8 1/3 1/4

3/16 1/8

1/16 1/32 1/64 Special formats Tunnel ad

Diagonal ad Checkerboard ad Satellite ad Island position Grip corner Sandwich ad

3-column 4-column Portrait 4-column 2-column 4-column 2-column Portrait 4-column 1-column 2-column 4-column 1-column 3-column 1-column 2-column 4-column 1-column 2-column 1-column 1-column 2x 9/16 page over binding 2x 3/8 page over binding 2x 1/4 page over binding on a 1/1 page 2x 1/4 page on 1/1 page 2x 1/8 page on 1/1 page 4x 1/16 page on 1/1 page Triangle 1/4 page

Price list no. 60a - valid from 01.01.2019

Width in mm 532 257 191 257 168 257 191 126 257 126 84 257 60 126 257 60 191 60 126 257 60 126 60 60

Height in mm 369 369 369 276 369 246 276 369 183 276 369 123 369 183 90 276 90 183 90 43 90 43 43 20

400 270 270

276 276 183

126 130 257

126 130 90

One to four colours 192,000.00 96,000.00 78,900.00 76,700.00 74,000.00 66,500.00 51,700.00 49,700.00 36,600.00 28,100.00 19,000.00 9,710.00 4,950.00 2,580.00 148,000.00 113,740.00 87,840.00 83,125.00 80,520.00 57,000.00 67,970.00 61,800.00 23,750.00 40,260.00

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2/1 page 532 x 369 mm

1/1 page 257 x 369 mm

3/4 page, 3-col. 191 x 369 mm

3/4 page, 4-col. 257 x 276 mm

9/16 page 191 x 276 mm

1/2 page, 4-col. 257 x 183 mm

1/2 page, 2-col. 126 x 369 mm

3/8 page, 2-col. 126 x 276 mm

1/3 page, portrait 84 x 369 mm

1/3 page, 4-col. 257 x 123 mm

1/4 page, 1-col. 60 x 369 mm

1/4 page, 2-col. 126 x 183 mm

1/4 page, 4-col. 257 x 90 mm

3/16 page, 1-col. 60 x 276 mm

3/16 page, 3-col. 191 x 90 mm

1/8 page, 1-col. 60 x 183 mm

1/8 page, 2-col. 126 x 90 mm

1/8 page, 4-col. 257 x 43 mm

1/16 page, 1-col. 60 x 90 mm

1/16 page, 2-col. 126 x 43 mm

1/32 page, 1-col. 60 x 43 mm

1/64 page, 1-col. 60 x 20 mm

Sandwich ad 1/4 page 257 x 90 mm

Diagonal ad, on a 1/1 page

Grip corner 130 x 130 mm (triangle)

Tunnel ad, 2x 9/16 page 400 x 276 mm

Tunnel ad, 2x 3/8 page 270 x 276 mm

Tunnel ad, 2x 1/4 page, 2-col. 270 x 183 mm

These sample formats are not binding for the placement. Combining different ads in a format not provided for in the price list is only possible in consultation with the publisher. Theme split: geographic split is generally possible. Minimum format 1/4 page. Details on request. Cost per publication date: €2,600.00 plus VAT for all colour schemes, not discountable but eligible for agency rates. 24 hour rule: If the customer makes a binding booking for a placement in writing to Media Impact GmbH & Co. KG before the ad booking deadline, it can no longer be cancelled by the customer unless a priority reservation by a third party is converted into a binding booking within 24 hours. An acceptance of the relevant placement by Axel Springer SE is subject to the proviso that no binding booking by a third party with a priority reservation is made. A cancellation of the booking by the third party is also no longer possible after the 24-hour rule has been triggered. The rules on rights of postponement remain unaffected. Other formats and colours schemes available on request. All prices in euro plus VAT.

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7. Special placements FRONT PAGE PLACEMENTS Ads Title page header1 Title page strip on the header2 Title page strip Title page strip XXL Title page footer left/right Title page footer XXL BamS brand Title page column Title page corner

Placement At the top of the title page At the top of the title page At the bottom of the title page At the bottom of the title page At the bottom of the title page At the bottom of the title page Under BamS logo On the title page binding As an ‘L’ on the title page

Sports title page strip Sports title page strip XXL Sports title page footer Sports title page footer XXL

Title of the sports supplement Title of the sports supplement Title of the sports supplement Title of the sports supplement

Format 60 x 68 mm (W/H) 257 x 60 mm (W/H) 257 x 43 mm (W/H) 257 x 68 mm (W/H) 60 x 68 mm (W/H) 63 x 186 mm (W/H) 63 x 34 mm (W/H) 63 x 280 mm (W/H) 63 x 280 mm (W/H), vertical strip 257 x 68 mm (W/H), horizontal strip 257 x 43 mm (W/H) 257 x 68 mm (W/H) 60 x 68 mm (W/H) 63 x 186 mm (W/H)

Features one to four colours 61,500.00 96,000.00 65,200.00 83,300.00 54,400.00 77,900.00 30,750.00 96,400.00 161,300.00 36,300.00 45,300.00 28,300.00 43,400.00

The title page header may appear alone or in combination with the title page footer on the right or with the title page strip, depending on the booking type. The title page strip on the header has a limited frequency.

1 2

Title page header 60 x 68 mm

Title page strip on header 257 x 60 mm

Price list no. 60a - valid from 01.01.2019

Title page strip XXL 257 x 68 mm

Title page footer XXL 63 x 186 mm

Title page corner 63 x 280 mm 257 x 68 mm

Sports title page strip 257 x 43 mm

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BACK PAGE PLACEMENTS Ads Back page header Back page footer Back page strip, 1/4 page, 4-column Half of back page Back page bar Back page corner

Placement At the top of the back page3 At the bottom of the back page3 At the bottom of the back page As a sandwich ad At the bottom of the back page At the top of the back page As an ‘L’ or mirrored ‘L’ on the back page

Format 60 x 68 mm (W/H) 60 x 68 mm (W/H) 257 x 90 mm (W/H) 257 x 90 mm (W/H) 257 x 183 mm (W/H) 205 x 68 mm (W/H) 50 x 369 mm (W/H), vertical strip 257 x 90 mm (W/H), horizontal strip

Features one to four colours 29,400.00 29,400.00 47,580.00 51,240.00 86,450.00 42,100.00

Placement 2/1 page on pages 2 and 3 ‘Politics and Society’ on page 32 ‘Politics and Society’ on page 32 2/1 page after the opening spread

Format 532 x 369 mm (W/H), over binding 60 x 369 mm, 126 x 183 mm, 257 x 90 mm (W/H) 126 x 369 mm, 257 x 183 mm (W/H) 532 x 369 mm (W/H), over binding 257 x 369 mm (W/H) 126 x 369 mm (W/H) 532 x 25 mm (W/H), over binding 532 x 25 mm (W/H) 532 x 43 mm (W/H), over binding 257 x 183 mm (W/H) 126 x 43 mm (W/H) + presenting

Features one to four colours 230,400.00 42,090.00 76,475.00 211,200.00 105,600.00 76,475.00 28,500.00 31,350.00 47,500.00 76,475.00 21,940.00

89,700.00

SPECIAL PLACEMENTS Ads Opening Spread1 1/4 page on page 31 1/2 page on page 31 First double page in the magazine First 1/1 ad page in magazine My Sunday & Me Prelude, 1/2 page portrait TV schedule strip below TV schedule strip in the middle TV schedule strip large Weather, 1/2 page, 4 columns Weather presenting + 1/16 page, 2 columns

Back page strip 257 x 90 mm

Half back page 257 x 183 mm

1/2 page portrait on right side At the bottom of the TV schedule pages Central position above TV schedule At the bottom of the TV schedule pages At the top of the weather page

Back page strip as sandwich ad 257 x 90 mm

My Sunday & Me Opening 126 x 369 mm

Weather ad, 257 x 183 mm Weather box, 126 x 43 mm

1 Placements on pages 2 + 3 are only possible with classic advertising themes and after prior consultation with the advertising management and editor-in-chief. Advertorials cannot be placed on pages 2+3 or page 3. An extended print booking deadline applies. Please send a preview PDF 14 days before the ad is published to [email protected]. All prices in euro plus VAT. Dates depending on availability on request. 2Once the opening spread is booked, the placement will be on page 5. 3 Only the back page header or the back page footer is available per date of publication. 24 hour rule: If the customer makes a binding booking for a placement in writing to Media Impact GmbH & Co. KG before the ad booking deadline, it can no longer be cancelled by the customer unless a priority reservation by a third party is converted into a binding booking within 24 hours. An acceptance of the relevant placement by Axel Springer SE is subject to the proviso that no binding booking by a third party with a priority reservation is made. A cancellation of the booking by the third party is also no longer possible after the 24-hour rule has been triggered. The rules on rights of postponement remain unaffected.

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8. Specials SPECIAL EDITORIAL TOPICS BILD am SONNTAG is as varied as life itself. With BILD am SONNTAG specials, the editorial team focuses on one topic and offers you an attractive environment for your promotions. Whether on the subjects of motoring, travel, technology, finance, health or home & lifestyle, each special offers a mix of appealing photos and informative reports. Special editorial topics are engaging and energising.

Topics/dates of publication See section 5. Dates and topics. Prices Format 1/1 page 9/16 page 1/2 page 1/3 page 1/4 page

Price 96,000.00 74,000.00 66,500.00 49,700.00 36,600.00

Special formats Grip corner (triangle: 130 x 130 mm) Sandwich ad (1/4 page: 257 x 90 mm)

23,750.00 40,260.00

Other special formats on request.

All prices in euro plus VAT.

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SPECIAL EDITORIAL ISSUES With the special editorial issues, topics that affect everyone are given their own stage. This issue within the issue can be pulled out, thus arousing extra special attention.

Topics and dates of publication 2019 27.01.2019 New Year, New Luck: Entering the New Year with Momentum (Sports, Diet, Home, Travel, DIY, Hygge, Family, Mindfulness) 10.03.2019 How Germany Lives (Building, Financial, Insurance, Technology Trends for the Home, Spring in the Garden) 07.04.2019 Sustainability 08.09.2019

Crafts Day

03.11.2019 Lust for Life 50+ (Care & Pension Plan) 24.11.2019 (Online) Shopping (Trends and the best sites for Furniture, Fashion & Technology) Prices and formats on request.

Publication, postponements and changes are reserved by the publisher.

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BILD AM SONNTAG HOLIDAY ISSUES A holiday without a newspaper? Not with us! That’s why in 2019 we will again see to that Sunday feeling on public holidays. We are the only national daily newspaper that reports on current issues on 1 May and 3 October. After all, 80%1 of the readers of BILD am SONNTAG support the idea of continuing to publish the BILD am SONNTAG holiday issue.

Become a holiday campaigner and reserve your place in these special issues! Want the full works for your brand? Then find out more about the option of exclusive bookings! Dates of publication ■■

01.05.2019 (May Day)

■■

03.10.2019 (German Unification Day)

Facts ■■

Distributed circulation:

approx. 850,000 copies

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Magazine format:

Nordisch format

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Distribution: national (retail trade, household connections, Sunday mobile trade)

Prices and formats on request.

Source: Copy test BILD am SONNTAG holiday issue, basis: Readers of BILD am SONNTAG (n = 409) Publication, postponements and changes are reserved by the publisher. 1

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SPECIAL EDITORIAL TOPICS WITH EXCLUSIVE AD BOOKINGS Need more space? Then become an exclusive advertising partner and book a special editorial topic. Within the special you will have 25% advertising space at your disposal for your ad campaign.

Prices Scope   4-page special incl. 1 ad page   8-page special incl. 2 ad pages 12-page special incl. 3 ad pages 16-page special incl. 4 ad pages

Price 185,000.00 305,000.00 405,800.00 487,400.00

The price includes production and insert costs. Topics Editorial, single-topic product. Dates of publication By arrangement and availability. Facts ■■

Size 285 x 400 mm (W/H)

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Paper quality 42.5 g/m2

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Production copies, e.g. for fairs or mailing campaigns possible.

Approval by the publisher required. All prices in euro plus VAT.

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THE SPECIAL AD PUBLICATION Need more space for your content? Then use the special ad publication, a special kind of advertorial that captivates readers with your promotional message on at least 4 pages. We will give your title page the logo for the BILD am SONNTAG special ad publication!1

Prices Scope 4-page special ad publication 8-page special ad publication 12-page special ad publication Special Content planning and design by Media Impact possible.

Price 367,300.00 674,500.00 952,900.00

on request

The price includes production and insert costs. Topics According to customer requirements and in consultation with us. Dates of publication By arrangement and availability. Facts ■■

Size 285 x 400 mm (W/H)

■■

Paper quality 42.5 g/m2

■■

Production copies, e.g. for fairs or mailing campaigns possible.

1  In compliance with the required advertisement labelling. Approval by the publisher required. Plus design costs. All prices in euro plus VAT.

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BAMS-EXTRA BamS-Extra is the special ad publication in a smaller format! The attention-grabbing insert will be designed as an advertorial and labelled as an ad in close consultation with you. Thanks to a robust paper quality and the BILD am SONNTAG special ad publication logo on the title page, it's impossible to miss BamS-Extra!

Prices Scope   4-page BamS-Extra   8-page BamS-Extra 16-page BamS-Extra

Price 250,900.00 357,300.00 475,200.00

The price includes production and insert costs. Topics According to customer requirements and in consultation with the publisher. Dates of publication By arrangement and availability. Facts ■■

Size 200 x 285 mm (W/H)

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Paper quality 60 g/m2, improved newsprint

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Production copies, e.g. for fairs or mailing campaigns possible.

Partial booking on request. Approval by the publisher required. Plus design costs. All prices in euro plus VAT.

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9. Travel in BILD am SONNTAG Holidays - for many the best time of the year! Dusting off travel guides, making plans, mapping out itineraries - it's fun for everyone! Of course, this also applies to the readers of BILD am SONNTAG. That's why travel topics will also be a fixed part of the ‘Mein Sonntag & Ich’ section in 2019. Accompany our readers in their travel plans and bring the next holiday to life with your ad!

Prices Format 1/1 page 9/16 page 1/2 page 1/3 page 1/4 page

Price 96,000.00 74,000.00 66,500.00 49,700.00 36,600.00

Topics and dates of publication 2019 17.02.2019

Divine Cruises

10.03.2019

ITB Reporting (06.–10.03.)

12.05.2019

Sea, Mountains, City - Discover the World

14.07.2019

Darling, Let’s Book a Holiday! (Last Minute)

22.09.2019

Distant Destinations

20.10.2019  Holidays with a Difference (e.g. Sustainable Travel, Ayurveda Holidays, Tango Weekend Trip, Yoga Sailing) 01.12.2019  Outlook 2020 - Which Trip Suits Me?

Publication, postponements and changes are reserved by the publisher. All prices in euro plus VAT.

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10. Motoring in BILD am SONNTAG GET UP TO SPEED WITH BILD AM SONNTAG! BILD am SONNTAG regularly publishes extraordinary stories covering all aspects of motoring. In addition, BILD am SONNTAG presents the latest news from the international automotive sector and reports on future topics and developments in digitisation, automation and electromobility. Awards such as Das Goldene Lenkrad and Das Familienlenkrad from BILD am SONNTAG round off the wide range of mobile topics.

The Car Year 2019 VA-VA-VOOM - the weekly motoring page Every week, the ‘Mein Sonntag & Ich’ supplement publishes a motoring page by Tom Drechsler (editor-in-chief of AUTO BILD) with the latest news and trends on German people’s favourite vehicles, topped off by all the interesting facts on the subject of ‘mobility’. Das Goldene Lenkrad Das Goldene Lenkrad is awarded regularly to the best newcomer cars. The internationally renowned prize is one of the most important awards of the automotive industry and will take place for the 43rd time this year. year. Das Familienlenkrad From weekly shopping to Sunday excursions - our BamS families test family cars on their suitability for everyday use. Each week the focus is on a different model and a different family. BILD am SONNTAG accompanies the families and reports on the test drives. All the families then come together and Das Familienlenkrad is awarded to the winner. BILD am SONNTAG lays rubber on the road!

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11. Sports in BILD am SONNTAG SPORTS IN GERMANY'S BIGGEST SUNDAY NEWSPAPER In a pull-out supplement consisting of around 20 pages, readers receive the latest news and highlights from the world of sport. And it doesn't just revolve around football. BILD am SONNTAG reports on all relevant sports such as tennis, basketball, Formula 1, boxing, winter sports and the Olympics. The sports section offers more than just results and tables. Because nobody is as close to the athletes as BILD am SONNTAG - conducting personal interviews, following fortunes and scandals. Benefit from this emotion-charged environment - whether on the front cover, on the inside pages or at the back; you are guaranteed to capture people’s attention!

Format 1/1 page 9/16 page 1/2 page 1/3 page 1/4 page Sports title page strip Sports title page strip XXL Sports title page footer Sports title page footer XXL Opening spread sports First 1/1 ad page in sports First double page in sports Sports back page U4 (1/1 page) Bundesliga statistics, 1/4 page, 2 columns

Price 96,000.00 74,000.00 66,500.00 49,700.00 36,600.00 36,300.00 45,300.00 28,300.00 43,400.00 210,200.00 105,100.00 210,200.00 105,100.00 42,090.00

All prices in euro plus VAT.

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12. Cross-media brand strategies The logos of the cross-media brand concepts in BILD am SONNTAG belong to established brands with a high recognition value. The brand concepts are designed in-house via the Creative Services division. Simply attention-grabbing!

THE SUNDAY TOPIC You decide on THE Sunday topic! In your own news-style section you can present your promotional message to readers in a very special way. The core element is a 1/1 page in BILD am SONNTAG, which is a combination of an advertorial and a classic ad. The classic ad can be re-run in BILD am SONNTAG the following week.

THE FAMILY PRODUCT In family products, we mainly feature family-friendly products and services. We use eye-catching advertorials, ads and other promotional tools for cross-media staging of your products. You, the customer, and your product benefit from the credibility and journalistic expertise that comes with a joint endorsement with BILD am SONNTAG.

EXPLAINED IN … BILD am SONNTAG is the right medium to publish complex topics with an extremely wide reach. With a reader-friendly and descriptive advertorial, ‘Explained in ...’ offers the perfect promotional solution for communicating pertinent topics easily, clearly and vividly. BILD am SONNTAG’s prominent logo integration inspires confidence in the reader and is a striking design feature of the ad.

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CROSS-MEDIA BRAND STRATEGIES

SCHLAN UT GROSSER

DS

DE

RED SUNDAY Every Sunday is a shopping day - at least online and with BILD am SONNTAG! With the RED SUNDAY sales strategy of BILD am SONNTAG, you can send readers from your offer directly to your website. Want to attract more attention still? The teaser on the front page of BILD am SONNTAG will announce your RED SUNDAY offer in a prominent way. Integrating a unique coupon code per offer is also possible and creates an additional incentive for readers. Turn readers into your users and take advantage of BILD am SONNTAG for the Sunday shopping experience!

LESERTEST präsentiert von LOGO

GERMANY’S GREAT READER TEST In Germany’s Great Reader Test, BamS readers rate your product or service. In the form of a product sample, coupon or test campaign directly at the POS, readers can try out a new or existing product and thus become your large test community. This community evaluates your product or service via a questionnaire, giving you first-hand market research results.

The components of the cross-media brand concepts are developed and designed exclusively by us in line with the look of BILD am SONNTAG. This is done in close consultation with you, of course. Take advantage of the wide reach and high advertising impact achievable through a combination of different media types and brands!

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13. Partial booking - Formats and prices PARTIAL BOOKING CONDITIONS DEVIATING FROM THE COMPLETE EDITION Distribution

General information The partial issues can be booked individually or in any combination.

Nielsen areas Nielsen I

Orders for individual partial issues and for any combination of partial issues are discounted separately.

German federal states

Nielsen II Nielsen IIIa

Advertisement and print booking deadlines, right of withdrawal All colour schemes: 9 working days before appearance, 12 o'clock. (See section 5. Dates and topics)

Nielsen IIIb Nielsen IV Nielsen V, VI, VII

When fixing a date, the publisher reserves the right to postpone ads for partial issues in favour of existing orders for the complete issue.

Schleswig-Holstein, Hamburg, Bremen, Niedersachsen North Rhine-Westphalia Hessen, Rheinland-Pfalz, Saarland Baden-Württemberg Bayern Berlin, Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt, Thuringia, Saxony

Print locations Hamburg

Print circulation Annual average¹ 157,290 copies

Essen-Kettwig Mörfelden

167,923 copies 141,319 copies

Stuttgart-Esslingen Munich Hamburg, Berlin

116,604 copies 128,466 copies 102,732 copies

Split options on request ¹Forecast 2019.

Formats and prices Formats (one to four colours) 1/1 page 9/16 page 1/2 page 1/4 page

Nielsen I 257 x 369 mm 191 x 276 mm 257 x 183 mm 126 x 183 mm

28,900.00 22,100.00 20,040.00 13,390.00

Nielsen II 32,000.00 24,560.00 22,200.00 14,860.00

Nielsen IIIa 28,400.00 21,580.00 19,650.00 13,070.00

Nielsen IIIb 22,700.00 17,270.00 15,730.00 10,480.00

Nielsen IV

Nielsen V, VI, VII

25,300.00 19,220.00 17,350.00 11,550.00

19,600.00 15,010.00 13,570.00 9,060.00

Combinations on request. • All prices in euro plus VAT. Theme split: geographic split is generally possible. Minimum format 1/4 page. Details on request. Cost per publication date: €2,600,00 plus VAT for all colour schemes, not discountable but eligible for agency rates.

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14. BILD am SONNTAG Deutschland Gesamt BILD AM SONNTAG + B.Z. AM SONNTAG The reach of BILD am SONNTAG (150 thousand readers) can be significantly increased in Berlin with B.Z. am Sonntag! If you also book B.Z. am Sonntag, you benefit from an additional reach of 160 thousand readers, thus reaching a total of almost 260 thousand readers in Berlin!3

BILD am SONNTAG facts Copy price: €2.10 Paid circulation:1 831,441 copies Reach:2 7.83 million readers

B.Z. am Sonntag facts Copy price: €1.00 Paid circulation:1 37,511 copies Reach:2 0.20 million readers

IVW II/2018. ma 2018 Pressemedien II, German-speaking population aged 14 and over. ma 2018 Pressemedien II, Berlin.

1 2 3

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Advertising formats and prices Format

Title

Title strip

BILD am SONNTAG

Width in mm

Height in mm

257

43

B.Z. am Sonntag1

257

40

BILD am SONNTAG

532

369

B.Z. am Sonntag

532

369

BILD am SONNTAG

257

369

B.Z. am Sonntag

257

369

9/16 page

BILD am SONNTAG

191

276

Corner ad

B.Z. am Sonntag

187

250

1/2 page

BILD am SONNTAG

257

183

257

184

2/1 page 1/1 page

small

landscape

B.Z. am Sonntag

1/3 page

BILD am SONNTAG B.Z. am Sonntag

portrait

126 130

369 369

BILD am SONNTAG

landscape

257

123

257

123

84 92

369 369

257

90

257

90

126 139

183 183

BILD am SONNTAG

257

43

B.Z. am Sonntag

257

43

BILD am SONNTAG

126

74

70

57

B.Z. am Sonntag

1/4 page

BILD am SONNTAG B.Z. am Sonntag

portrait

BILD am SONNTAG

landscape

B.Z. am Sonntag BILD am SONNTAG B.Z. am Sonntag 1/8 page People's title page teaser2

portrait

B.Z. am Sonntag

Combined prices one to four colours 67,740.00 213,512.00 105,778.00 79,300.00

71,376.00

52,960.00 51,011.00 38,985.00 37,610.00 20,140.00 65,290.00

Minimum frequency: 3 publication dates. Exclusively bookable as part of a People's Campaign (Volks-Aktion). Items can also be booked individually. All prices in euro plus VAT. 1 2

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15. Inserts Nielsen region

Nielsen I

Nielsen II

Nielsen IIIa

Nielsen IIIb

Nielsen IV

Nielsen V – VII

Print locations

Hamburg

Essen-Kettwig

Mörfelden

Stuttgart-Esslingen

Munich

Berlin

Prices per 1,000 copies1 Booking deadline, Right of withdrawal

up to 20 g 73.00 • up to 30 g 83.00 • up to 40 g 93.00 • up to 50 g 103.00 • up to 60 g 113.00 • up to 70 g 123.00 • up to 80 g 133.00 6 weeks before publication

Weight

5–80 g (higher weights on request, sample required)

Format Distribution areas

Minimum circulation Maximum circulation Delivery (7am - 3pm) At the earliest No later than Address

Schleswig-Holstein, Hamburg, Bremen, Lower Saxony 160,000 178,000

North Rhine-Westphalia

5 days 4 days AS Offsetdruckerei Ahrensburg GmbH & Co. KG Kornkamp 11 22926 Ahrensburg

minimum 10.5 x 14.8 cm maximum 25.0 x 35.0 cm Hessen, Rheinland-Pfalz, Baden-Württemberg Saarland

Bayern

170,000 189,000

150,000 171,000

130,000 141,000

140,000 156,000

6 days 5 days

5 days 4 days

5 days 4 days

5 days 4 days

AS Offsetdruckerei Druckzentrum MörKettwig GmbH & Co. KG felden, Frankfurter SociIm Teelbruch 100 45219 Essen

etäts-Druckerei GmbH Kurhessenstr. 4–6 64546 Mörfelden-Walldorf

Richard Bechtle Graphic design and publishing company Zeppelinstr. 116 73730 Esslingen/Neckar

Berlin, Mecklenburg-V., Brandenburg, Saxony Anhalt, Thuringia, Saxony 110,000 121,000 5 days 4 days

Süddeutscher Verlag AS Druckhaus Spandau GmbH/further processing GmbH & Co. KG Zamdorfer Str. 40 81677 Munich

Brunsbütteler Damm 156 –172 13581 Berlin

Note: On request, smaller areas under Nielsen can be booked!

All prices in euro plus VAT. Minimum print circulation per printing location: 50,000 copies 1

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Distribution areas

Smaller distribution areas Smaller areas than the Nielsen areas can be booked on request. Circulation/delivery addresses The currently planned print circulation can be stated approx. 6 weeks before date of publication. The order confirmation contains all the necessary details for the delivery. Scheduling dates The publisher reserves the right to postpone inserts for partial areas in favour of inserts for larger booking units or for the complete issue. Sample brochures Not all brochures are suitable for use as inserts because of their make-up. Please submit 10 binding samples in good time. Terms and conditions The general terms and conditions for newspapers and the publisher's additional terms and conditions apply to the processing of the order. Mörfelden

Inserts contact Phone: +49 (0) 30 25 91 - 7 67 98 Email: [email protected]

Printing location

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COUPON INSERT

MEGA INSERT

POSTER INSERT

Shopping the fun way! The BILD am SONNTAG coupon insert with pre-perforated coupons allows you to present exclusive offers to your customers.

Outstanding! The Mega Insert is placed prominently in the middle of the magazine; it can be booked in the same size as BILD am SONNTAG as a two- or four-page insert and makes an impression with its high paper quality.

Show your greatness! The attention-grabbing maximum size of the 4-page tabloid insert is the same size as the BILD am SONNTAG magazine. Whether as a game plan poster, calendar or standard insert, the poster insert, with its impressive paper thickness, offers added value to the reader.

To attract even more attention: Promote your coupon insert with a title strip or a 1/4 page on page 5!1

The special feature: The supplement sticks out 20 mm above the height of the magazine and is the eye-catcher! The reader's gaze is directed straight to your promotional message!

Availability is a prerequisite for booking the title page strip or the fixed placement on page 5 (1/4 page 2-col.). Approval of the fixed placement by the editorial staff required. Depending on the news flow, a displacement by the publisher to page 7 or 9 is possible. You can find all prices and further information on our special forms of advertising at: www.mediaimpact.de. 1

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16. BILD am SONNTAG goes Facebook FACEBOOK SPONSORED POSTS Take advantage of BILD am SONNTAG's referral value! Integration of your campaign in the newsfeeds of Facebook users with the endorsement of BILD am SONNTAG! ■■

Possibility of exact target group identification via fans of the brand (cross device targeting).

■■

A wide reach and very good brand recall with 4 postings over 4 weeks; 600,000 AIs guaranteed!

■■

Different presentation forms possible:

- Classic: Picture with link to customer website. - C  arousel ad: up to 5 rotating images and different links possible. – Video: Start via autoplay and link to customer website. With BILD am SONNTAG you can meet users directly in their newsfeeds!

Further information and prices are available on request!

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FACEBOOK VIDEO PRESENTING Present BILD am SONNTAG video clips! Present BILD am SONNTAG video clips in line with your promotional message on Facebook! ■■

BILD am SONNTAG video clips and the retro videos on the ‘Do you remember?’ channel are clicked and shared very often.

■■

Possible integrations: joint endorsement (BILD am SONNTAG with [customer]) and your logo integration before the start and at the end of the video (3 seconds each).

Use the joint endorsement to raise awareness for your campaign!

Further information and prices are available on request!

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17. BILD DIGITAL BILD.de is the number one news portal¹ and stands for passionate BILD journalism online. Germany's multimedia web portal offers up-to-the-minute news, sports coverage, lifestyle reports and stories from the world of celebrities around the clock and on all devices. BILD is multiscreen and covers every user scenario, from desktop computers, to tablets and on your smart TV - BILD is always everywhere. ■■

Innovative design and high usability

■■

Modern video portal with daily updates and proprietary formats

SPECIALS Use our diverse editorial areas and specials for your advertising campaign: ■■

Home run on BILD: A wider reach is impossible! Simple booking process on the desktop and mobile BILD homepage for a cross-media placement of your ads.

■■

BUNDESLIGA on BILD: BUNDESLIGA on BILD stands for 24/7 football coverage. From exclusive Bundesliga highlight clips shortly after the final whistle to interviews and background reports - BILD reaches fans always and everywhere.

■■

Video on BILD: The new BILD video sponsorships offer a broad spectrum of attractive products to appeal to the target group on all screens. From eye-catching presenter clips to integrative product placements: We’ve got it all.

■■

Native advertising on BILD: It’s the story that stands in the foreground – the brand story! The brand story is a novel integrative advertising opportunity that marks the start of a new product family on BILD within the framework of the applicable laws. It tells a story in the look and feel of BILD; always multiscreen.

Source: AGOF daily digital facts, basis: 16+ years; average day July 2018

1

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BILD Digital

BILD.de is the multimedia portal for the whole of Germany. Always and everywhere. As one of the leading general interest portals with a very wide reach, BILD is accessible on all devices – desktop, mobile, social media and apps!

■

BILD gets up to 5.38 million daily unique users1

■

On average 4.47 million daily unique users visit BILD1

■

On average 3.17 million unique users visit the BILD homepage1

Target group2 ■■

59 % are male

■■

58 % of the users are aged between 20 and 49 years

■■

73 % are employed

■■

43% have a net household income of €3,000 and over

Key figures ■■

Unique users3: 21 million

■■

visits4: over 397 million

■■

Page impressions4: over 1.6 billion

 AGOF daily digital facts; basis: 16+ years; average day July 2018. AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); September 2018. AGOF daily digital facts, basis: 16+ years; July 2018. 4  IVW July 2018. 1 2

3 

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18. BILD Social Media Engage BILD fans and their contacts in a new environment and in a different usage scenario! Whether through Facebook, Instagram...

FACEBOOK Fan page

■■

Instant articles

INSTAGRAM Live

Make use of posts, instant articles and Facebook live as an advertising platform and gain the attention of your target group through the BILD brand.

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The advertiser gains the full attention of the users through a Co-branding of the channel.

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…Twitter, YouTube or Google AMP – reach your target group always and everywhere!

TWITTER

■■

Through a message with less than 140 characters including link to the target URL & visual, BILD reaches its followers on Twitter.

YOUTUBE

■■

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The YouTube channel has exclusive content and the fastest entertainment coverage as well as Bundesliga videos and highlights.

GOOGLE AMP

■■

Use Google AMP as an advertising medium and place exclusive ads via newly distributed articles that change every day.

SNAPCHAT

■■

Make a booking on the trendy new platform Snapchat with 4 million followers. The editorial staff will create an edition on the topic of your choice! Your ads will be integrated natively into the content after every 3 top snaps!

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19. Technical specifications GENERAL INFORMATION

AD DETAILS

Contact telephone +49 (0) 30 25 91 - 7 33 81 +49 (0) 30 25 91 - 7 69 70

Dot gain 50% of the sample’s tonal value increases in newspaper offset printing by approx. 26%

Fax +49 (0) 30 25 91 - 7 29 77

Screen ruling 50s screen in production printing

Printing process (Coldset) web offset according to ISO 12647-3:2005

Colours Euroscale ISO 2846-2 Please create additional colours as HKS-Z special colours. These are usually converted into CMYK values according to the HKS-Z-CMYK colour chart version 2006 (available on request).

Print space 257 mm wide x 369 mm high (panorama 532 mm wide x 369 mm high) Fonts Positive fonts from 6 points; Negative fonts from 8.5 point, semi-bold, sans serif Line width Positive line width min. 0.2 mm, Negative line width min. 0.3 mm

Register tolerance ≤ 0.3 mm (overfill > 0.3 mm)

Image resolution 250 dpi, with line max. 1,270 dpi The publisher reserves the right to reduce the image resolution to the values stated here in the case of image components with a higher resolution. We do not assume liability for the correctness of the conversion. Scaling Set the size of the ad and the ad elements to 100 %, do not create crop marks File format We recommend the file format PDF/X-4:2008. The file formats PDF/X-1a:2001 and PDF/X-3:2002 are still valid and accepted. Open formats are not accepted. Please note that if a PDF/X-4 is delivered, flattening of any contained transparencies is performed by the publisher. Total ink coverage Max. 240 %

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Colour enhancement Please use ICC colour profile ISOnewspaper26v4.icc. This ensures that the parameters for grey component replacement, max. total ink coverage and the dot gain of newspaper print are taken into account. Download profile at: http://www.axelspringer.de/icc 4c proof Supplied customer proof, adapted to newspaper printing according to ISO 12647-3:2005 with FOGRA Media Wedge CMYK v3.0a

DIGITAL DATA TRANSMISSION

PRINT FAILURE

On the website http://transfer.axelspringer.de you can find information on the structure and transmission of the print documents and send them to us directly. We recommend the upload with registration option.

If different data formats are used, no liability can be assumed for print failures. Any colour variations within the printing locations are process-related and do not justify any claims for compensation. No liability is assumed for the correctness of the conversion of 4c ads via ICC colour profiles. The dimensional stability of newsprint is subject to slight fluctuations due to the process.

Please contact us by email at [email protected] to get your transfer account. Please send storage devices (CD, DVD) and the proof to: Axel Springer SE Ad Production Mailbox 3342 Axel-Springer-Straße 65 10888 Berlin

QR CODE For better readability of QR code images in the newspaper print, a minimum size of 25 x 25 mm and a resolution of 300 dpi are recommended. The advertiser is responsible for the content of the link.

Take advantage of our technical facilities and send us your ad via the Internet. It will help you save time and money and ensure that your ad is published unaltered. The different options and requirements with respect to the transfer of your print documents by email or FTP can also be found at http://transfer. axelspringer.de

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20. Contact person on site INTERNATIONAL

Version: November 2018

NATIONAL Northern region Media Impact GmbH & Co. KG Stephanie Huth Axel-Springer-Platz 1 20350 Hamburg Phone: +49 (0) 40 3 47 - 2 81 57 Fax: +49 (0) 40 3 47 - 2 81 60 Email: [email protected]

Eastern region Media Impact GmbH & Co. KG Felix Kemna Axel-Springer-Straße 65 10888 Berlin Phone: +49 (0) 30 25 91 - 7 25 74 Fax: +49 (0) 30 25 91 - 7 25 79 Email: [email protected]

Western region Media Impact GmbH & Co. KG Ingo Kölbl Neuer Zollhof 1 40221 Düsseldorf Phone: +49 (0) 211 159 268 - 14 Fax: +49 (0) 211 159 268 - 55 Email: [email protected]

Southern region Media Impact GmbH & Co. KG Knut G. Müller Theresienhöhe 26 80339 Munich Phone: +49 (0) 89 7432596 487 Fax: +49 (0) 89 7432596 480 Email: [email protected]

Central region Media Impact GmbH & Co. KG Jens Spengler Gerbermühlstraße 9 60594 Frankfurt/Main Phone: +49 (0) 69 962385 20 Fax: +49 (0) 69 962385 33 Email: [email protected]

South-western region Media Impact GmbH & Co. KG Martin Baumgardt Zeppelinstraße 116 73730 Esslingen Phone: +49 (0) 711 3199 156 Fax: +49 (0) 711 3199 160 Email: [email protected]

National trade Media Impact GmbH & Co. KG Birgit Santoro Axel-Springer-Straße 65 10888 Berlin Phone: +49 (0) 30 2591 71232 Fax: +49 (0) 30 2591 71233 Email: [email protected]

Head of Healthcare Media Impact GmbH & Co. KG Elmar Tentesch Münchener Straße 101/09 85737 Ismaning Phone: +49 (0) 89 7432 596 - 615 Email: [email protected]

International Sales Media Impact GmbH & Co. KG Benedikt Faerber General Manager International Sales Axel-Springer-Straße 65 10888 Berlin Phone: +49 (0) 30 25 91 - 7 25 69 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected] Austria/Switzerland/Nordics Media Impact GmbH & Co. KG Alina Friede Axel-Springer-Straße 65 10888 Berlin Phone: +49 (0) 30 25 91 - 7 25 71 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

Great Britain/Ireland Media Impact GmbH & Co. KG Patricia Meier Woster 9 Wimpole Street, 3rd Floor London W1G 9SG Phone: +44 (0) 20 7836 4313 Fax: +44 (0) 20 7836 5364 Email: [email protected]

Sports betting Media Impact GmbH & Co. KG Lena Sachse Axel-Springer-Straße 65 10888 Berlin Phone: +49 (0) 30 25 91 - 7 25 61 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

Italy Axel Springer Media Italia S.r.l. Cristiano Merlo Via Leopardi N° 21 20123 Mailand Phone: +39 (0) 2 4398 1865 Fax: +39 (0) 2 4340 0425 Email: [email protected]

France/Middle East Axel Springer Media France S.R.L. à Associé Unique Jean-Robert Mamin 93, Avenue Charles de Gaulle 92521 Neuilly-sur-Seine CEDEX Phone: +33 (0) 1 7621 8500 Fax: +33 (0) 1 7621 8501 Email: [email protected]

BeNeLux Mediawire International Anita Rodwell Plein 1945, nr 27 1251 MA Laren The Netherlands Phone: +31 (0) 651 480108 Email: [email protected]

In case of regional advertising interest, please contact us at the regional marketing organisation of BILD. You can find your local contact under https://www.mediaimpact.de/de/portfolio/bild-regional

Price list no. 60a - valid from 01.01.2019

BILD am SONNTAG

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