The leading multimedia medium of Germany

BILD is the most affective portal in Germany The biggest entertainment & news portal

BILD is everywhere where users are – and allows advertisers direct access to their environments.

BILD knows what affects people and what creates tension. Fast, up-to-date and varied!

BILD provides emotion and orientation like no other: Loud, controversial, large, surprising, courageous and unvarnished.

Wide range of devices More isn´t possible!

Unique User in millions

Mobile Web

App

15.00 *

1.12 *

Total Digital Range

20.11 *

* Quelle: AGOF digital facts 2018-09, (Monatsreichweite) Basis: 10+ Jahre (59,14 Mio.).

3

2018

Editorial concept BILD has the most interactive community in Germany! Every month BILD achieves 5 million likes, reactions, (re-) tweets, shares and comments stand for involving stories and controversy – making us the market leader among German websites!

BILD-Live, Stars & Starlets, News, Entertainment: With BILD.de Videos you are always up-to-date! Video & live coverage is part of the DNA of BILD. BILD is with 500 reporters on site. Exclusive, stirring and always first! BILD apps are premium. You can reach a high-quality target group with aboveaverage commitment and high willingness to pay for digital content.

BILDplus is Europe's most successful digital payment website for journalism – because we have the best stories, the best services and the best promotions!

4

2018

Relevant environments and maximum range Channel for BILD digital

In millions (UU) News & Politics

17.84

Sport

10.57

Entertainment

Lifestyle & Guide

Source: AGOF Digital Facts 2018-07, Basis: 10 + years (59.69 million)

5

2018

8.91 5.8

Finance

3.68

Car

1.75

The Social Media market leader BILD has the most successfull social media channels

By far the most successfully site in June Total Interactions: 7.2 millions

Journalist, issue 06/2017: "The Facebook posts of BILD are by far the most commented: At peak times, Facebook users leave about 20.000 comments a day below the contributions of the BILD-Main account."

BILD

kicker online Sky Deutschland

Spiegel Online FOCUS Online In millions 0

2

4

6

Source: Storyclash Social News ranking 07/2018 shows in real time the social interaction with media content. Interactions include comments, likes, shares, including Webshare, and are therefore key new metrics to compare the reach of media.

6

2018

8

Advertising on BILD digital (day) range & soziodemography

Advertising on BILD works! The tonality of messages does not affect the advertising effect

"They call things that others dare not say." **

"If something interests me, it doesn't matter whether it's emotionally demanding or just a pleasant message." *

"What happens in BILD is obviously important." **

"When I read news, I don't want to be packed in cotton wool, I want to read unvarnished & see what happened." *

"I feel quickly, succinctly informed and entertained." **

Conclusion ▪

▪ Readers set value of trustworthy sources and trusted senders. Classic news-media represent the highest confidence and that is reflected on news sites on the net.

* Representative investigation into the effects of radiation on the advertising effect (July 2017). Question: Here you can see further statements about the environment, i.e. the entire website that is currently being viewed, on which the advertisement was to be seen. Please indicate to what extent you agree or disagree with these statements. Top2. n = 12110. * * News Impact Study 2017.

2018

There is no more (daily) range! The undisputed number 1 of news portals

4.47

million UU surf

daily on BILD DIGITAL.

up to

million UU digital/day *

Source: AGOF Daily Digital FactsBase: 16 + years, average July 2018; * Single-10.7.2018

3.17 million. UU visit the BILD Home per day!

Competitive comparison AGOF daily digital facts Pole position in the advertising-relevant daily range!

Million UU

Day range of the digital total supply July 2018

6,00 5,50

1.

5,00 4,50 4,00

SPIEGEL

3,50

Online

3,00

Focus

2,50

Online

2,00

BILD

Source: AGOF Daily Digital FactsBase: 16 + years, average July 2018; * Single-10.7.2018

2018

Spiegel

Focus

Target group and soziodemography BILD gets everybody on the net!

ADVERTISING RELEVANT

58% of Bild.de users are between 20 and 49 years old.

UNISEX

59% of Bild.de users are male and 41% female.

EDUCATION

39% of Bild.de users have at least a vocational diploma.

HIGH INCOME

43% of the users have an income of over 3.000€.

EMPLOYED

73% of our users are employed.

Source: AGOF Daily Digital Facts, basis: Digital WNK 14 + years (59.14 million); Single month July 2018; Source: AGOF Daily Digital Facts; basis: Digital WNK 16 + years (59.14 million); Single month July 2018; Retrieved Accessed: 02.08.2018 on 04.01.2018.

Advertising on BILD Digital Premium Products

Germany‘s strongest home! Book your HomeRun!

maximum attention 14 million AIs per day! 180.000€ gross (HomeRun Deluxe)

Video Wall * Combination example. Specs On request. Restriction: Release of the editorial staff.

2018

Reminder

Interscroller AD

Brand NEW Homerun

Products

The BILD.de homepage

1

2nd

HomeRun VIEWABILITY +

HomeRun TARGETING +

3rd

HomeRun PROGRAMMATIC +

Coming soon

Top viewability 100% quality Maximum home range

2018

Media @ Bild. Digital

Up to 1.000 creatives Top target groups Maximum home range

Automated posting "Pay What You Get“ principle Creatives on top

The new mobile "Creative Explosion" Production overview BILD Mew (within the HomeRuns)

Mosaic AD

15

2018

Slider AD

Video Mr

Native advertising with the BILD Brand Studio WE LOVE GREAT STORYS

Relevant range We reach your target groups in safe environments with maximum reachment and on all screens, devices & platforms. We are everywhere, where Germany is digital.

Real Success KPI Our campaigns are continuously optimised and success is made transparent measurable. We deliver the results your brand needs.

Journalists, video producers, digital strategists & SocialMedia experts translate their brand objectives into customized storytelling and 360-degree campaigns with maximum advertising impact.

Publisher DNA The best storytellers develop real success stories for strong brands. We think „user-first“ – your target group will love it.

Video at BILD For individual sponsorship, storytelling & classic media

to the trailers

INFORMATION

ENTERTAINMENT SPORT

17

2018

LIFESTYLE

DSCHUNGELSHOW Second screen to the TV event of the year (Jan 2019)

"I'm a star, get me out!“ is already a statement, but we're going to increase that!

Ingo Wohlfeil moderates the moist cheerful live broadcast, where ex-jungle camper, ex-actor, ex-singer and celebrities comment on the TV show live. 15 minutes

Weekdays

Views: 150,000

Individual sponsorship options on request

Social at BILD #High range, #Engagement, #native integrations and #Interaction Facebook Sponsored Posts

BILD Snapchat BILD Edition Top Snap #1 [...]

Top Snap #3

Vertical Video

Top Snap #4 Ad

▪

"Handshake" link to your Facebook page

▪

Post is "sponsored", Does not appear in the FB chronicle of the brand

▪

Post runs for the campaign period and cannot be found afterwards

▪

Questions and exclamations create high interaction. Lottery ensure a high level of commitment! Mouse The editorial team creates an edition on the subject of your choice! Your advertising will add up to 3 top snaps natively into the content!

Fans

19

2018

BILD goes to the 56. Bundesliga season Bundesliga at BILD season 2018/19

BILD is Bundesliga The league that sweeps with triumphs, drama and spectacle. The league of great emotions and passion. 18 teams, 34 game days, 306 games more than 27,000 playing minutes.

BILD determines the themes of the Bundesliga Always in the middle. Everything that happens, next to and around the place. With over 100 exclusive stories in the year and one of the largest reporter networks in Germany.

4.0 million followers

1.7 million fans BILD football channel 555.000 Subscriber BILD Football Channel

BILD shows the highlights of all Bundesliga games Extensive motion picture reporting with summaries of all games and unique video formats in BILD tonality.

5.12 Million UU Mobile

4.84 Million UU Desktop

BILDplus Premium Package Reach the premium users of BILD digital! Unlimited access to all BILD content - anytime, anywhere.

The most relevant background articles and analyses.

Still unpublished photos and videos - exclusively for you!

From more than 500 reporters around the world.

Unique lottery and exclusive special offers.

Tickets for concerts, football events and film premieres, smartphones, tablets and much more. 21

2018

Advertising on BILD Digital Special Topics & Sponsorship

Black Friday at BILD THE shopping event of the year in November 2018

We link directly to your website 23

2018

Brand partnerships Best possible and long-term brand staging on BILD Digital WE OFFER RELEVANT ENVIRONMENTS We stage partner content in a way, that it is interesting for BILD user.

WE STAGE EACH PARTNERSHIP INDIVIDUALLY Our key account continuously ensures the quality of the integration.

WE OFFER A VARIETY OF INTEGRATION Strategic partners are always and everywhere at BILD.

WE OPTIMIZE YOUR PERFORMANCE GOALS With a targeted action plan, we make your success measurable.

PARTNERSHIPS WITH PREMIUM MEDIA INVENTORY Together, we develop individual approaches, that stage your brand under BILD in the 15 minutes best possible way. BestCase: Mcfit, GutscheinPony.de, Autohaus24.de

Werktägig

Pricing: on request

Time: 1-2 years Views: 150,000

Specials 2018 Place your advertising message close to editorial content

... more exciting Topics: * Finance

Allergy

Fit & Healthy

Vaccinate

Barbecue

Pain

Smarthome

Range: > 10.45 million AIS

Cruise Insurance Christmas * Further bookings in consultation with the editorial office.

25

2018

Pricing: On request

Time: 2-4 weeks

Crossmedia brand concepts Strong communication

26

2018

Contact Digital Sales Individual offers are available on request!

BILD Digital Media Impact GmbH & Co.KG Daniel Pölkemann Axel-Springer-Straße 65 10888 Berlin, Germany Phone: + 49 (0) 30 2591 79196 [email protected]

North region Media Impact GmbH & Co.KG Marc Hall Axel-Springer-Platz 1 20350 Hamburg, Germany Phone: + 49 (0) 40 347 26135 [email protected]

South-West Region Media Impact GmbH & Co.KG Daniel Seiler Zeppelin Road 116 73730 Esslingen Phone: + 49 (0) 711 3199 127 [email protected]

National trade Media Impact GmbH & Co.KG Alexander Wieghard Axel-Springer-Straße 65 10888 Berlin, Germany Phone: + 49 30-2591 76 979 [email protected]

Middle Region Media Impact GmbH & Co.KG Philip Matschoss Gerbermühlstr. 9 60594 Frankfurt, Germany Phone: + 49 (0) 69 96 23 85 16 [email protected]

South Region Media Impact GmbH & Co. KG Daniel Maubach Theresienhöhe 26 80339 Munich, Germany Phone: + 49 (0) 89 74325 96488 [email protected]

East Region Media Impact GmbH & Co.KG Daniel Papra Axel-Springer-Str. 65 10888 Berlin, Germany Phone: + 49 (0) 30 2591 79021 [email protected]

West Region Media Impact GmbH & Co.KG Daniel Heintges New Zollhof 1 40221 Düsseldorf, Phone: + 49 (0) 211 159 26834 [email protected]

International Sales Media Impact GmbH & Co.KG Benedict Faerber Axel-Springer-Straße 65 10888 Berlin, Germany Phone: + 49 (0) 30 2591 72 569 [email protected]