Social Media Marketing Cover

Titel The Social Media Marketing Book

Autor Dan Zarrella und Robert Romano von O'Reilly Media

Erscheinungsdatum 28. Dezember 2009

The New Community Rules

Tamar Weinberg, Colleen Wheeler, und Robert Romano von O'Reilly Media

15. Juli 2009

Social Media Marketing: An Hour a Day

von Dave Evans und Susan Bratton von John Wiley & Sons

10. Oktober 2008

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) Social Media Marketing for Dummies (For Dummies (Lifestyles Paperback))

David Meerman Scott von John Wiley & Sons

28. Januar 2010

Shiv Singh, Michael Becker, und Ryan Williams von Hungry Minds

5. November 2009

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Social Media Marketing Allin-One For Dummies (For Dummies (Lifestyles Paperback))

Paul Gillin von Quill Driver Books

November 2008

Jan Zimmerman von John Wiley & Sons

17. September 2010

Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing

Bernie Borges von Wheatmark Inc

15. August 2009

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign Advertising 2.0: Social Media Marketing in a Web 2.0 World

David F. Peck von John Wiley & Sons Inc

11. Juli 2011

Tracy L. Tuten von Praeger Frederick a

30. September 2008

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Shama Hyder Kabani und Chris Brogan von Benbella Books

6. April 2010

Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Ajit V. Jaokar, Brian Jacobs, und Alan Moore von Futuretext

20. Februar 2009

Jay Conrad Levinson, Shane Gibson, und Guy Kawasaki von Entrepreneur Media Neil Richardson, Ruth M. Gosnay, und Angela Carroll von Kogan Page

31. August 2010

Entrepreneur Press und Mitch Meyerson von Mcgraw-Hill Professional

1. Juli 2010

Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works (New Tools for Business) Success Secrets of Social Media Marketing Superstars

3. September 2010

Social Media Marketing: Promoting Your Company Through Viral Marketing

Liana Evans von Que

18. Juni 2010

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Brian Halligan, Dharmesh Shah, und David Meerman Scott von John Wiley & Sons

29. Oktober 2009

Social Media Marketing: The Dave Evans von Next Generation of Business John Wiley & Sons Engagement

8. Oktober 2010

Perspectives on Social Media Stephanie Agresta Marketing und B. Bonin Bough von Course Technology

September 2010

Social Media Marketing vs. Conventional Marketing Practices: Insights from Nascent entrepreneurs

Muhammad Tariq und Abdul Ghaffar von VDM Verlag Dr. Müller

. August 2010

The Complete Idiot's Guide to Social Media Marketing

Jennifer Abernethy von Alpha

6. April 2010

Social Media Marketing for Small Business

Audrey Peters von Lulu.Com

16. Juni 2010

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Monique Reece und Ken Blanchard von Financial Times Prentice Hall

25. März 2010

Free Marketing in Social Media: 500 Tactics and Best Practices

Sr. Ronald D. Geskey von Lulu.Com

19. Januar 2010

Social Media Marketing: Game Theory and the Emergence of Collaboration

Eric Anderson von Springer, Berlin

16. Juli 2010

30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business

Gunelius Susan und 1. November 2010 Susan Gunelius von Mcgraw-Hill Professional

Ultimate Marketing Secrets: Social Media Marketing

Erik Bowman von Guanzi Institute Press

15. Juli 2010

Friends with Benefits: A Social Media Marketing Handbook

Darren Barefoot und Julie Szabo von No Starch Press

22. November 2009

Social Media Marketing

Lambert M. 3. Juli 2010 Surhone, Miriam T. Timpledon, und Susan F. Marseken von Vdm Verlag Dr. Mller Ag & Co. Kg The Social Media Bible: Lon Safko von 19. Oktober 2010 Tactics, Tools, and Strategies John Wiley & Sons for Business Success

30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook

Gail Z. Martin von Career Pr

19. Oktober 2010

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Larry Weber von John Wiley & Sons Ltd

29. März 2011

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Listen First!: Turning Social Media Conversations Into Business Advantage

Dave Kerpen von McGraw-Hill Professional

10. Juni 2011

Steve Rappaport von John Wiley & Sons Ltd

12. April 2011

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Katie D. Paine von John Wiley & Sons

23. Februar 2011

Marketing with Social Media: An Hour a Day Collection

Dave Evans, Greg Jarboe, und Mari Smith von Sybex Inc

5. Oktober 2010

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

Larry Weber von John Wiley & Sons

30. Juli 2009

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

Robert Wollan und Nick Smith von John Wiley & Sons

15. Dezember 2010

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Brian Solis und Deirdre Breakenridge von Financial Times Prentice Hall

28. Februar 2009

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

Paul Chaney von John Wiley & Sons

. Oktober 2009

Social Media and Small Business Marketing

Stephen Wilson von Createspace

10. September 2010

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Thompson Teri, Macy Beverly, und Beverly Macy von Mcgraw Hill Book Co

1. Januar 2011

Jennifer Aaker, Andy Smith, Chip Heath, und Dan Ariely von John Wiley & Sons

15. Oktober 2010

This is Social Media: Tweet, blog, link and post your way to business success

Guy Clapperton von John Wiley & Sons

27. Oktober 2009

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

Jamie Turner und Reshma Shah von Financial Times Prent.In

17. September 2010

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media) Groundswell: Winning in a World Transformed by Social Technologies

Ann Handley, C. C. 17. November Chapman, und 2010 David Meerman Scott von John Wiley & Sons

Charlene Li und Josh Bernoff von Mcgraw-Hill Professional

1. Mai 2008

The New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your Career by)

Paul Gillin und Geoffrey A. Moore von Linden Pub Co Inc

Mai 2009

Marketing in a Web 2.0 World: Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Peter VanRysdam und Brian Goldfarb von Atlantic Pub Co

Juni 2010

Francois Gossieaux und Edward K. Moran von Mcgraw-Hill Professional

1. Juli 2010

Social Media 101: Tactics and Tips to Develop Your Business Online

Chris Brogan von John Wiley & Sons

12. März 2010

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Erik Qualman von John Wiley & Sons

7. Dezember 2010

301 Ways to Use Social Media to Boost Your Marketing

Catherine Parker von Mcgraw-Hill Professional

Sociable!: How Social Media Shane Gibson und Is Turning Sales and Stephen Jagger von Marketing Upside Down Booksurge Llc

27. Dezember 2009

SocialCorp: Social Media Joel Postman von Goes Corporate (Voices That New Riders Matter)

8. Dezember 2008

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Susan Rice Lincoln von Kogan Page

3. Juni 2009

Marketing to the Social Web: Larry Weber von How Digital Customer John Wiley & Son Communities Build Your Business

20. März 2009

Social Media Marketing for Dummies

Shiv Singh

29. September 2009

Social Marketing: Influencing Behaviors for Good

Philip Kotler und Nancy R. Lee von Sage Pubn Inc

12. Februar 2008

Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time

Susan Sweeney und August 2010 Randall Craig von Computer Bookshops

Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers Power Friending: Demystifying Social Media to Grow Your Business

Silvia Vianello von LAP LAMBERT Academic Publishing

16. September 2010

Amber Mac von Portfolio Hardcover

10. Juni 2010

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)

Shel Holtz, John C. Havens, und Lynne D. Johnson von John Wiley & Sons

25. November 2008

Monkeys with Typewriters: Jemima Gibbons Myths and Realities of Social und Luis Media at Work Suarez von Triarchy Press Ltd

Dezember 2009

Social Media Success!: Practical Advice and Real World Examples for Social Media Engagement Using Social Networking Tools Like Linkedin, Twit The Social Media Handbook - The How to on Social Media, Complete Expert's Hints and Tips Guide by the Leading Experts, Everything You Need to Know abo Mediamasters: Insider Secrets from the Big Names of Broadcast, Print & Social Media

Janet Fouts von Happy About

20. Oktober 2009

Dan Bell von Tebbo

29. August 2009

Alan Stevens, Jeremy Nicholas, und Debbie Jenkins von Lean Marketing Press

3. April 2009

Mixing Social Media & Traditional Media to Improve Profits

Alan Stevens von Lean Marketing Press

8. Oktober 2009

The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media

Sherrie Ann Madia und Paul Borgese von Basecamp Communications, Llc Giulia Bignoli von LAP LAMBERT Academic Publishing

Februar 2010

Rob Brown von Kogan Page

3. April 2009

Brand On-line Communities and Companies: Living the "social media revolution". The use of Web 2.0 tools for interaction with users Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

8. Mai 2010

Do Your Own PR: The A-Z of Growing Your Business Through the Press, Networking & Social Media

Paula Gardner und Debbie Jenkins von Lean Marketing Press

5. Mai 2009

Online Community Handbook: Building Your Business and Brand on the Web

Anna Buss und Nancy Strauss von New Riders

6. März 2009

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

David Silver von John Wiley & Sons

20. März 2009

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Damian Ryan und Calvin Jones von Kogan Page

3. Dezember 2008

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Barry D. Libert von 1. Oktober 2010 John Wiley & Sons

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now UnMarketing: Stop Marketing. Start Engaging.

David Meerman Scott von John Wiley & Sons

2. November 2010

Scott Stratten von John Wiley & Sons

24. September 2010

E-Riches 2.0: NextGeneration Marketing Strategies for Making Millions Online

Scott Fox von Amacom Books

1. Mai 2009

DigiMarketing: The Essential Guide to New Media & Digital Marketing: The Essential Guide to New Media and Digital Marketing

Kent Wertime und Ian Fenwick von John Wiley & Sons

15. Februar 2008

Social Media Directory: The Ultimate Guide to Facebook, Twitter, and Linkedin Resources

Jeffery A. Riley von Que Corp

13. August 2010

Viral Explosions!: Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online

Peggy McColl und Michael E. Gerber von Career Pr

25. April 2010

Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business

Penny Power und Thomas Power von Headline

1. Oktober 2009

Everything You Ever Wanted to Know about Social Media, But Were Afraid to Ask...: Building Your Business Using Consumer Generated Media Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

Hilary Jm Topper Mpa von Iuniverse Star

8. Juli 2009

Gaetan T. Giannini von Prentice Hall

23. Juli 2009

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice)

Deltina Hay von Dalton Publishing

März 2009

David Phillips und Philip Yound von Kogan Page

3. Mai 2009

(E)volving Marketing with Social Media

Gino Cosme von Chandos Publishing

1. April 2008

Reshaping Your Business with Web 2.0: Using the New Collaborative Technologies to Lead Business Transformation: Using New Social Technologies to Lead Business Transformation The Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking

Vince Casarez, Billy Cripe, und Jean Sini von Mcgraw-Hill Professional

1. Oktober 2008

Maria Azua von Prentice Hall International

13. August 2009

The New Handshake: Sales Meets Social Media

Joan C. Curtis und Barbara Giamanco von Praeger Frederick a

5. August 2010

Social Media for Home Builders: It's Easier Than You Think

Carol M. Flammer von Builderbooks

15. Januar 2010

Twittfaced: Your Toolkit for Understanding and Maximizing Social Media

Jacob Morgan und Josh S. Peters von Clay Bridges Communications & Publishing

September 2009

Everything You Ever Wanted to Know about Social Media, But Were Afraid to Ask...: Building Your Business Using Consumer Generated Media

Hilary Jm Topper Mpa von Iuniverse Star

8. Juli 2009

Is Your Business Ready? for the Social Media Revolution

Peter B. Giblett von 27. Juli 2010 Peepal Tree Pr

Friends, Followers, and Customer Evangelists: The 2010 Business Owner's Guide to Social Media

Conrad Hall von Morgan James Publishing

42 Rules of Social Media for Small Business: A Modern Survival Guide That Answers the Question "What Do I Do with Social Media"?

Jennifer L. 19. Oktober 2009 Jacobson und Laura Lowell von Super Star Press

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)

Mike Moran und Geoffrey Ramsey von Prentice Hall

13. September 2007

Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, ... Marketing, Social Networks and Analytics Social Marketing: Why Should the Devil Have All the Best Tunes?: The Potential

Ravi Damani, Chetan Damani, Dana Farbo, und Jane Linton von Imano Plc

20. November 2005

Gerard Hastings von Butterworth Heinemann

25. Juni 2007

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic Into Revenue

Duane Forrester und Bryan Eisenberg von Mcgraw-Hill Professional

1. Mai 2010

20. Juli 2010

Ripple Effect: How Empowered Involvement Drives Word of Mouth

Martin Oetting von Gabler

24. September 2009

Digital Play: The Interaction of Technology, Culture, and Marketing

Greig Peuter, Nick Dyer-Witheford, und Stephen Kline von Mcgill Queens Univ Pr

Juni 2003

The Everything Guide to Social Media: All You Need to Know about Participating in Today's Most Popular Online Communities (Everything (Business & Personal Finance)) Principles and Practice of Social Marketing: An International Perspective

John K. Waters, Waters John K., und John Lester von Adams Pub

26. November 2010

Rob Donovan und Nadine Henley von Cambridge University Press

28. Oktober 2010

Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback

Ann Thomas und Jill Applegate von John Wiley & Sons

25. Juni 2010

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan und Julien Smith von John Wiley & Sons

17. September 2010

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Brian Solis von John Wiley & Sons

30. März 2010

ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

Guy Powell, Steven 23. Dezember 2010 Groves, und Jerry Dimos von John Wiley & Sons

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Lea's Communication)

Sylvia M. ChanOlmsted und ChanOlmsted von Lawrence Erlbaum Associates Inc

Dezember 2005

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

L. Harden von Mcgraw-Hill Professional

1. Januar 2009

Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good

edra Kline Weinreich von Sage Pubn Inc

12. Oktober 2010

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Paul Gillin und Eric Schwartzman von John Wiley & Sons

29. Dezember 2010

Radically Transparent: Monitoring and Managing Reputations Online

Andy Beal und Judy Strauss von John Wiley & Sons

29. Februar 2008

Marketing Manual: Focus on Social Media Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services) Advertising and New Media

Bren Monteiro von Unknown Michelle Golden von John Wiley & Sons

Spurgeon Christ und Christina Spurgeon von Routledge Chapman & Hall

17. November 2010

26. Dezember 2007

Read This First: The Executive's Guide to New Media-From Blogs to Social Networks

Ron Ploof von Iuniverse Star

12. November 2009

Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

Olivier Blanchard von Que Corp

18. Februar 2011

The New Language of Marketing 2.0: How to Use Angels to Energize Your Market: Screaming ANGEL

Sandy Carter, Bruce Harreld, und Roy A. Young von Addison Wesley Pub Co Inc

28. November 2008

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

Erik Deckers und Kyle Lacy von Que Corp

15. Dezember 2010

Manager's Guide to Social Media (Briefcase Books)

Scott Klososky und Klososky Scott von Mcgraw-Hill Professional

1. Februar 2011

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Idil M. Cakim von John Wiley & Sons

26. Januar 2010

Customer Service: New Rules for a Social Media World (Que Biz-Tech)

Peter Shankman von Que Corp

27. Dezember 2010

Face-To-Face Is the Ultimate Larry Social Media Blumsack von Zoka Institute, Llc

Oktober 2010

Promote Your Business or Cause Using Social Media

Dennis J. Smith von Peepal Tree Pr

24. Mai 2010

Social Media for Small Business: Planning It Out, Setting It Up and Making It Work

Ann E. Schutz

6. Oktober 2010

How to Create a Personal Brand As a Business Executive: Using Social Media Web Sites, Speaking Engagements and Published Articles As a Way to Make a Name for Yourself Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy

Stephanie Fierman

31. Juli 2005

Scott Klososky von Greenleaf Enterprises Inc

Januar 2011

Mobile Future @mocom2020: A collaborative vision of the future of Mobile Media and Communication

Monty C. M. Metzger von Books on Demand Gmbh

10. September 2009

Social Persuasion

Robbin Block von Block Media

Februar 2010

The Whuffie Factor: Using the Power of Social Networks to Build Your Business

Tara Hunt und Karen White von Tantor Media Inc

18. Juni 2009

Experience The Message: How Experiential Marketing Is Changing The Brand World

Max Lenderman von McClelland & Stewart

22. November 2005

Socialnomics: How Social Media Transforms the Way We Live and Do Business, Mobipocket Edition PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients

Erik Qualman von John Wiley & Sons Inc (E)

11. August 2009

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Robbin Phillips, 21. September Greg Cordell, Geno 2010 Church, und Spike Jones von John Wiley & Sons

The Ultimate Web Marketing Guide

Michael Miller von Que

29. Oktober 2010

What the Heck is Social Media. . .and why does my business NEED IT?

Linda Frakes von lulu.com

29. März 2010

Never Say Die: The Myth and Marketing of the New Old Age

Susan Jacoby von Tantor Media Inc

Februar 2011

Viral Loop: The Power of Pass-It-On

Adam L. Penenberg von Hodder & Stoughton

19. August 2010

Rusty Cawley von 1. Januar 2001 To Excel/Kaleidoscope Sof

Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture

David Jennings von 13. September Nicholas Brealey 2007 Publishing

E-Habits: What You Must Elizabeth Do to Optimize Your Charnock von Professional Digital Presence Mcgraw-Hill Professional

1. August 2010

Online Matchmaking

Monica T. Whitty, Andrea J. Baker, und James A. Inman von Palgrave

29. Mai 2007

Click: What We Do Online and Why It Matters

Bill Tancer von Harpercollins

5. Februar 2009

Smart Networking: Attract a Following in Person and Online

Liz Lynch von Mcgraw Hill Book Co

30. November 2008

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Adam L. Penenberg und Richard Allen von Tantor Media Inc

27. Oktober 2009

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Endless Referrals: Network Your Everyday Contacts Into Sales

Pete Blackshaw und Lloyd James von Tantor Media Inc

Juli 2008

Bob Burg von Mcgraw Hill Book Co

19. Mai 2008

Public Relations in Global Cultural Contexts: MultiParadigmatic Perspectives (Routledge Communication)

Nilanjana Bardhan und C. Kay Weaver von Routledge Chapman & Hall

2. Februar 2011

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

David Rogers von Yale Univ Pr

28. Februar 2011

Not for Free: Making Money in the Digital Age

Saul J. Bermann von Harvard Business

15. März 2011

Speziell Cover

Titel Socialnomics: How Social Media Transforms the Way We Live and Do Business

Autor Erik Qualman von John Wiley & Sons

Erscheinungsdatum 8. September 2009

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules of Social Media)

Jim Sterne von John Wiley & Sons

16. April 2010

Social Media and Marketing in Sam Flemming China: Making Sense of the Buzz und Daisy Zhang von John Wiley & Sons

25. März 2011

Fire Your Publicist!: The Author's Guide to Marketing Books and Ideas Through Social Media

Nettie Hartsock von Benbella Books

Februar 2011

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Ray Poynter von John Wiley & Sons

13. August 2010

Yes We Did! An Inside Look at How Social Media Built the Obama Brand (Voices That Matter)

Rahaf Harfoush von New Riders

14. Mai 2009

CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

Paul Greenberg 1. Oktober 2009 und Marc Benioff von Mcgraw-Hill Professional

IPhone and IPad Apps Jeffrey Marketing: Secrets to Selling Hughes von Your IPhone and IPad Apps (Que Que Biz-Tech)

12. April 2010

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Vanessa Fox von John Wiley & Sons

28. Mai 2010

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley & SAS Business)

Bernie Brennan und Lori Schafer von John Wiley & Sons William Tyson und Robert Zemsky von Stylus Pub Llc

2. November 2010

Philip Kotler von John Wiley & Sons

25. Mai 2010

Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

Marketing 3.0: From Products to Customers to the Human Spirit

Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Lea's Communication)

Erica W. Austin und Bruce E. Pinkleton von Lawrence Erlbaum Assoc Inc International Communications Silvia Cambie Strategy: Developments in Cross- und Yang-May Cultural Communications, PR Ooi von Kogan and Social Media Page

Marketing Communications: A Brand Narrative Approach

31. Mai 2010

28. Juli 2006

3. Juli 2009

Micael Dahlen, 4. Dezember 2009 Fredrik Lange, und Terry Smith von John Wiley & Sons

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Philip Kotler und Nancy Lee von John Wiley & Sons

18. Januar 2005

Barack Obama's Social Media Lessons for Business

Bullock David, Leary Brent, und David Bullock von White Bullock Group, Inc Dom Sagolla von John Wiley & Sons

Dezember 2008

Jay Conrad Levinson und Shel Horowitz von John Wiley & Sons Larry Weber von Wiley & Sons

28. Januar 2010

SEO: Search Engine Optimization Bible (Bible (Wiley))

Jerri L. Ledford von John Wiley & Sons

14. Dezember 2007

How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site

Eric Butow und Kathleen Taylor von Mcgraw-Hill Professional

1. September 2008

Google Advertising Tools

Harold Davis von O'Reilly Media

3. Februar 2006

140 Characters: A Style Guide for the Short Form

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Marketing to the Social Web: How Digital Customer Communities Build Your Business

23. Oktober 2009

6. Juli 2007

Breaking Up America: Advertisers and the New Media World

Joseph Turow von Univ of Chicago Pr

15. Mai 1997

Social Network Analysis in Telecommunications (Wiley & SAS Business)

Carlos Andre Reis Pinheiro von John Wiley & Sons

9. März 2011

Seo for 2010: Search Engine Optimization Secrets

Sean Odom von Lulu.Com

25. Dezember 2009

Facebook Cover

Titel Facebook Marketing: Leverage Social Media to Grow Your Business

Autor Steve Holzner von Que

Erscheinungsdatum 28. August 2008

Facebook Marketing: An Hour a Day

Chris Treadaway und Giovanni Gallucci von John Wiley & Sons Paul Dunay und Richard Krueger von John Wiley & Sons

11. Mai 2010

Facebook Marketing: Designing Your Next Marketing Campaign (Que Biz-Tech)

Justin R. Levy von Que

28. Juni 2010

The Facebook Marketing Book

Dan Zarrella und Alison Driscoll von O'Reilly Media

22. Dezember 2010

The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

Clara C. Shih von Prentice Hall International

21. Juli 2010

Facebook Marketing For Dummies (For Dummies (Computers))

27. Oktober 2009

Twitter Cover

Titel Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We Do Business & Market Online Twitter Marketing: An Hour a Day

Autor Deborah Micek und Warren Whitlock von Xeno Press

Erscheinungsdatum 18. Oktober 2008

Hollis Thomases von John Wiley & Sons

12. Januar 2010

Twitter Marketing For Dummies (For Dummies (Computers))

Kyle Lacy von John Wiley & Sons

13. November 2009

Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers Than Ever Before

L. Prince Dennis von Mcgraw-Hill Professional

1. Mai 2010

The Twitter Book

Tim O'Reilly und Sarah Milstein von O'Reilly Media

29. Mai 2009

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Joel Comm von John Wiley & Sons

14. Mai 2010

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

Shel Israel von Portfolio Hardcover

3. September 2009

Twitter Means Business: How Microblogging Can Help or Hurt Your Company

Julio OjedaZapata von Happy About

14. November 2008

MySpace Cover

Titel MySpace Marketing: Creating a Social Network to Boom Your Business How to Make Money on Myspace: Reach Millions of Customers, Grow Your Business, and Find Your Fortune Through Social Networking Sites

Autor Sean Percival von Que Corp

Erscheinungsdatum 28. Januar 2009

Dennis L. Prince von Mcgraw Hill Book Co

1. März 2008

Blogs Cover

Titel Corporate Blogging For Dummies (For Dummies (Computers))

Autor Douglas Karr und Chantelle Flannery von John Wiley & Sons

Erscheinungsdatum 6. August 2010

Blogging All-in-One For Dummies (For Dummies (Computers))

Susan Gunelius von John Wiley & Sons

28. Mai 2010

Beyond Blogging

Nathan Hangen von Lulu.Com

10. Juni 2010

Wikis Cover

Titel Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace

Autor Moffitt Sean, Dover Mike, und Tapscott Don von Mcgraw-Hill Professional

Erscheinungsdatum 1. Januar 2011

Youtube

Cover

Titel YouTube and Video Marketing: An Hour a Day

Autor Greg Jarboe und Suzie Reider von John Wiley & Sons

Erscheinungsdatum 7. August 2009

How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular VideoSharing Sit Get Seen: Online Video Secrets to Building Your Business (New Rules of Social Media)

Brad Schepp und Debra Schepp von Mcgraw Hill Book Co

1. Juni 2009

Steve Garfield und David Meerman Scott von John Wiley & Sons

26. Januar 2010

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules of Social Media)

Kevin Nalty und David Meerman Scott von John Wiley & Sons

22. Oktober 2010

Wissenschaftliche Arbeiten

Cover

Titel

Autor

Erscheinungsdatum

Conceptualising Marketing Communication in the New Marketing Paradigm

by Wilson F. Ozuem

2004

Advertising vs. Marketing The Ethical Challenge

by Ileen E. Kelly

2005

Electronic Marketing Advantages and Disadvantages

by Najib C. Fatayerji

Marketing Technology to the Counseling Profession

by Gary Jon Springer

2005

Consumer Perceptions of Global Branding and Iconization

by Gail Ferreira

2007