Rate Card No. 96 Valid as of 01/01/2018   1 Brand Portfolio   2 Booking Units NEW   3 Technical Information, Formats, Ad Deadlines   4 Standard Formats   5 Special Formats   6 Special Productions   7 Basic Rates  8 Magazines   9 Special Topics 10 Brand Concepts 11 WELT.de and WELT Edition 12 Markets and Book Publishers 13 Brochure inserts 14 General Publisher Information / General Terms and Conditions 15 Digital Transfer of Print Materials 16 Format Adjustments 17 Contacts

1. Brand Portfolio WELT is the only fully-integrated media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. WELT AM SONNTAG stands for outstanding journalistic competence and inspiration. On the one hand, it is very close to people and their daily life. On the other hand, it frequently presents powerful investigative stories from business and politics. WELT AM SONNTAG is Germany’s quality Sunday newspaper with the highest reach and therefore the market leader1. Every week, WELT AM SONNTAG in the Nordic format offers extensive reading pleasure and inspiration for those who accomplish something during the week. It is the most important Sunday reading matter for sophisticated readers. Its contents are arranged in a new way as the WELT AM SONNTAG Kompakt in tabloid format for a young, well-educated and urban target group. ICON is the high-class supplement in WELT AM SONNTAG that presents the international world of style in a unique way 10 times per year. It has an opulent format and a classic magazine layout. With its tasteful topic selection from fashion, beauty, design, jewellery, watches and other changing sections, ICON demonstrates confident style competence with a clear attitude. Orientated upon ICON, the Die Stilisten magazine is both a logical regional continuation for Hamburg and an innovation.

1

Total paid circulation according to IVW III/2017, AWA 2017 (RpI), LAE 2017 (RpI): Comparison of Sunday Newspapers: WELT AM SONNTAG/WELT AM SONNTAG Kompakt; FAS

Rate Card No. 96 · Valid as of 01/01/2018

WELT

1. Brand Portfolio The national daily newspaper DIE WELT is among Europe’s leading newspapers and indispensable for national decision-maker campaigns. DIE WELT Kompakt, the quality newspaper in the modern tabloid format, is the newspaper for young, urban professionals who want to be efficiently and extensively informed by a daily newspaper. WELT Digital bundles the online, mobile and app presences under one strong multimedia brand that stands for progressive, high-quality and dynamic topics on all channels. WELT.de is the only news portal that combines quality journalism from print, tv and digital in a natural way. With the WELT News App, you receive news directly on your smartphone. No matter whether it involves politics, business or multimedia – you are the first to find out what is happening in the world. WELT Edition – Digital Newspaper. This is how people read the newspaper today: relevant news, outstanding reports and impressive pictures on the tablet, phablet and smartphone. Experience WELT AM SONNTAG and DIE WELT, as well as all inserts and exclusive contents, on 365 days of the year. The BILANZ magazine is published 10 times per year at newsstands and in WELT Print Werktag incl. compact (subscription circulation). BILANZ offers exclusive and investigative inside reports on business and its movers and shakers, trends and innovations. BILANZ also appears in the WELT Edition. BLAU, the art magazine, appears 8 times per year as a supplement for the subscribers of DIE WELT Saturday issue and is comprehensive available in retail. There is also an individual BLAU distribution network in museum shops, concept stores and bookshops. Issue after issue, BLAU takes its readers into the ateliers of the most important artists of our time. DIE WELT UHREN (WATCHES) stands for the fascination of mechanical watches. In terms of both its content and appearance, it is primarily addressed at a male decision-maker target group. In an opulent magazine format, DIE WELT UHREN is devoted to a metier that – under the editorial direction of Dr. Philip Cassier – equally upholds tradition and innovation, surprising readers through new perspectives with its extensive competence.

Rate Card No. 96 · Valid as of 01/01/2018

WELT

2. Booking Units NEW Mon.– Sat. + Sun.

Title: DIE WELT Format: Nordic Publishing day: Mon.– Sat. Title: DIE WELT Kompakt Format: Tabloid Publishing day: Mon.– Fri. Title: WELT AM SONNTAG Format: Nordic Publishing day: Sun. Title: WELT AM SONNTAG Kompakt Format: Tabloid Publishing day: Sun.

Mon.– Sat.

The booking unit of WELT Print Total includes WELT Print Werktag (Working Day) and WELT AM SONNTAG incl. WELT AM SONNTAG Kompakt. WELT Print Working Day are DIE WELT (Mon.– Sat.) and DIE WELT Kompakt (Mon.– Fri.) as one booking unit with two formats (except Saturday) (see section 16 for formats). The distribution of DIE WELT is national. DIE WELT Kompakt is distributed in more than 40 large German cities. WELT Print Working Day and WELT Print Total are the national ad booking units for branded products, service, tourism and financial advertising. The process is very simple: one order, one set of print materials and one invoice.

Title: DIE WELT Format: Nordic Publishing day: Mon.– Sat. Title: DIE WELT Kompakt Format: Tabloid Publishing day: Mon.– Fri.

Rate Card No. 96 · Valid as of 01/01/2018

WELT

3. Technical Information, Formats, Ad Deadlines WELT AM SONNTAG/DIE WELT

WELT AM SONNTAG Kompakt/DIE WELT Kompakt

Type area Nordic format: 374.5 mm wide, 528.0 mm high Number of columns Ad section 8, text passage 6

Type area Tabloid: 247.8 mm wide, 370.0 mm high Number of columns 5

Column Width 1 column 2 columns 3 columns 4 columns 5 columns 6 columns 7 columns 8 columns

Ad Section 45.0 mm 92.0 mm 139.0 mm 186.0 mm 233.0 mm 280.0 mm 327.0 mm 374.0 mm

Text Passage 58.5 mm 121.7 mm 184.9 mm 248.1 mm 311.3 mm 374.5 mm – –

WELT AM SONNTAG Kompakt/ DIE WELT Kompakt1 45.0 mm 95.7 mm 146.4 mm 197.1 mm 247.8 mm – – –

When converting the text columns into advertisement columns, please use a conversion factor of 1.333. Printing process Printing form Body type Crossover Ads Print area Minimum size

Placement

Newspaper offset (ZRO) Offset printing plates Advertising section positive 7 point, negative 8.75 point semi-bold and larger WELT AM SONNTAG/ DIE WELT 777 mm wide, 528 mm high 1/2 page The gutter margin (28 mm is calculated with an extra charge. According to prior arrangement

WELT Print Total Ad deadlines/Cancellation deadlines General ad deadline 8 days before publication Special formats 4 weeks before publication Print materials deadline General print materials deadline

3 days before publication, 10 a.m. WELT Print Working Day

Ad deadlines/Cancellation deadlines General ad deadline 1 day before publication, 10 a.m. Monday Edition Friday, 2:00 p.m. DIE LITERARISCHE WELT Friday of the previous week, 4:00 p.m. Special formats 2 days before publication Print materials deadline General print materials deadline

1 day before publication, 10 a.m.

WELT AM SONNTAG Kompakt/ DIE WELT Kompakt1 530 mm wide, 370 mm high Gutter margin of 34 mm

Reservations for premium placements expire if no written booking order has been submitted four weeks before the ad deadline.

See conversion table in section 16.

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Rate Card No. 96 · Valid as of 01/01/2018

WELT

4. Standard Formats 1

2

3

Standard formats Mon.– Sat.+ Sun.1 No. Format B/W – Colour

2/1 page Format: 777 x 528 mm Total millimetres: 8,976

1/1 page Format: 374.5 x 528 mm Total millimetres: 4,224 4

1/2 Page corner Format: 248.1 x 396 mm Total millimetres: 2,112

5

1/3 Page corner Format: 184.9 x 352 mm Total millimetres: 1,408

1/2 page Format: 374.5 x 264 mm Total millimetres: 2,112 6

1/4 Page corner Format: 184.9 x 264 mm Total millimetres: 1,056

7

1,000 Page corner Format: 184.9 x 250 mm Total millimetres: 1,000

WELT Print Total = DIE WELT and WELT AM SONNTAG including Kompakt editions. WELT Print Working Day = DIE WELT including Kompakt editions (except Saturday). Amount of Extra Crossover Charge DIE WELT Print Total 9,975.00 and WELT Print Working Day 6,150.00. 4 Fixed rate. Ads in the booking unit of WELT Print Total appear within 14 days. Upon consultation with the advertiser, the publisher reserves the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary. See conversion table under section 16 to adjust the format for WELT AM SONNTAG Kompakt and DIE WELT Kompakt. All rates in Euro plus VAT. 1 2 3

Rate Card No. 96 · Valid as of 01/01/2018

Mon.– Sat.2 B/W – Colour

1

2/1 page

164,573.403

102,034.803

2

1/1 page

77,299.20

47,942.40

3

1/2 page

43,000.004

26,000.004

Mon.– Sat.+ Sun.1 B/W – Colour

Mon.– Sat.2 B/W – Colour

43,000.004

26,000.004

Page corner formats No. Format 1/2 page 4 corner 5

1/3 page corner

40,480.00

22,387.20

6

1/4 page corner

30,360.00

16,790.40

7

1.000 page corner

28,750.00

15,900.00

An extra charge of 10 % will be billed on the gross rate for Premium placements. This applies to: DIE WELT Page 5, last page of 1st book and opening pages as well as WELT AM SONNTAG page 3, page 5, last page of 1st book and opening pages ■ If a premium placement is booked in just one title

within the scope of purchasing the booking unit of WELT Print Total, no extra fee will be charged. ■ There is no placement guarantee for WELT AM

SONNTAG Kompakt and DIE WELT Kompakt.

WELT

4. Standard Formats 8

9

10

11

Strip formats No. Format 1/2 page 8 portrait

1/2 page portrait Format: 184.9 x 528 mm Total millimetres: 2,112

1/3 page portrait Format: 121.7 x 528 mm Total millimetres: 1,408

1/3 page landscape Format: 374.5 x 176 mm Total millimetres: 1,408

Mon.– Sat.+ Sun.1 B/W – Colour

Mon.– Sat.2 B/W – Colour

43,000.003

26,000.003

9

1/3 page portrait

40,480.00

22,387.20

10

1/3 page landscape

40,480.00

22,387.20

11

1/4 page landscape

30,360.00

16,790.40

1/4 landscape Format: 374.5 x 132 mm Total millimetres: 1,056

An extra charge of 10 % will be billed on the gross rate for Premium placements. This applies to: DIE WELT Page 5, last page of 1st book and opening pages as well as WELT AM SONNTAG page 3, page 5, last page of 1st book and opening pages ■ If a premium placement is booked in just one title within the scope of purchasing the booking

unit of WELT Print Total, no extra fee will be charged. ■ There is no placement guarantee for WELT AM SONNTAG Kompakt and DIE WELT Kompakt.

 WELT Print Total = DIE WELT and WELT AM SONNTAG including Kompakt editions.  WELT Print Working Day = DIE WELT including Kompakt editions (except Saturday).  Fixed rate. Ads in the booking unit of WELT Print Total appear within 14 days. Upon consultation with the advertiser, the publisher reserves the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary. See conversion table under section 16 to adjust the format for WELT AM SONNTAG Kompakt and DIE WELT Kompakt. All rates in Euro plus VAT.

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Rate Card No. 96 · Valid as of 01/01/2018

WELT

5. Special Formats 1

3

2

4

Special formats (Fixed rates) No. Format Grip 1 Corner

Grip Corner Format: Sat./Sun.3: 103.8 x 100 mm Mon.– Fri.: 118 x 120 mm

Masthead ads Format: 2 x 46 x 28 mm

6

5

Tunnel ad Format: 397.8 x 264 mm

1/2 page top Format: 374.5 x 264 mm

L-ad Format: 248.1 x 120 mm + 121.7 x 528 mm

Duo ad Format: 2 x 374.5 x 132 mm

7

Mon.– Sat.+ Sun.1 B/W – Colour 13,000.003

Mon.– Sat.2 B/W – Colour 9,300.00

2

Masthead ads

3

L-ad

58,880.00

32,563.20

4

1/2 page top

55,900.00

33,800.00

5

Tunnel ad

66,618.00

37,602.72

6

Duo ad

78,936.00

43,655.04

7

Inner Circle

42,952.80

36,960.00

–

9,300.00

Inner Circle Diameter: ca. 200 mm

WELT Print Total = DIE WELT and WELT AM SONNTAG including Kompakt editions. WELT Print Working Day = DIE WELT including Kompakt editions (except Saturday). Grip Corners in the booking unit of WELT Print Total appear on Saturday and Sunday. Ads in the booking unit of WELT Print Total appear within 14 days. Upon consultation with the advertiser, the publisher reserves the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary. See conversion table under section 16 to adjust the format for WELT AM SONNTAG Kompakt and DIE WELT Kompakt. All rates in Euro plus VAT.

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Rate Card No. 96 · Valid as of 01/01/2018

WELT

6. Special Productions With our special productions, we offer you extraordinary forms of advertising for maximum of attention. Masterfully stage your sophisticated, emotional or luxurious advertising message. You can find an overview of the possibilities here: mediaimpact.de/welt/sonderproduktionen We would be pleased to develop your individual special forms of advertising together with you.

Glossy Cover DIE WELT Format: Front page: 374.5 x 459 mm + IFC/IBC: 777 x 528 mm + U4: 374.5 x 528 mm

Glossy Cover WELT AM SONNTAG Format: Front page: 374.5 x 132 mm + IFC/IBC: 777 x 528 mm + OBC: 374.5 x 528 mm

Title Branding DIE WELT and WELT AM SONNTAG Format: Front page: 374.5 x 250 mm + IFC: 374.5 x 528 mm

Superpanorama Format: Outside: 1,554 x 528 mm Inside: 1,554 x 528 mm

Your contact: Dana Rothmann Telephone: +49 (0) 30 25 91 - 7 30 39 Email: [email protected]

Centerfold Format: Closed: 777 x 230 mm Open: 777 x 485 mm

Limited availability and only upon request. The Glossy Cover, Superpanorama and Centerfold appear in DIE WELT and WELT AM SONNTAG, without the Kompakt editions. The Title Branding appears in DIE WELT and WELT AM SONNTAG, incl. Kompakt editions. The ad motifs must be approved by the publisher before publication. Lead times and technical details available upon request.

Rate Card No. 96 · Valid as of 01/01/2018

WELT

7. Basic Rates Mon.– Sat.+ Sun.1, 2 Rates B/W – Colour

Mon.– Sat. 1 Rates B/W – Colour

Ads with solus position Strip ads/Page corner ads starting at 1,000 mm

28.75

15.90

Text passage ads 1– 2 columns/10 –100 mm, per text column mm

81.35

70.00

18.30

11.35

3

Placement on advertising columns without solus position mm basic rates 10 – 2,111 mm Financial Ads Mandatory advertisements4 without solus position, mm basic rates (minimum size 100 mm)

–

2.17

Financial ads5 without solus position, mm basic rate 10–2,111 mm

16.05

8.20

Mandatory4/financial ads5 with solus position, strip ads/page corner ads starting at 1,000 mm (max. height 390 mm)

21.05

12.95

Family ads (company obituaries are calculated at the basic rate) /official proclamations (without discounts) mm rate, minimum size 1 column/10 mm, only B/W

–

6.20

National Marketing for Basic Rate ads Contacts see section 21 or tel.: +49 (0) 30 25 91 - 7 33 23, fax: +49 (0) 30 25 91 - 7 38 04, email: [email protected] Contacts print materials tel.: +49 (0) 30 25 91 - 7 30 03, fax: +49 (0) 30 25 91 - 7 29 77

For conversion table to adapt the format to WELT AM SONNTAG Kompakt and DIE WELT Kompakt, see section 16. Ads in the booking unit of WELT Print Total appear within 14 days. Upon consultation with the advertiser, the publisher reserves the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary. Text passage ads without conversion factor. When converting the text columns into advertisement columns, please use a conversion factor of 1.333. 4 Text-only announcements with company logo, without special design, without placement instruction. Announcements that have been stipulated through legislation on stock-exchange publicity such as invitations to stockholders’ meetings, dividend announcements, applications for registration, rights offerings, annual and interim reports of corporations listed on the stock exchange. In addition, prospect uses for exchange listings. 5 Voluntary publicity on capital-market activities (covered warrant offerings, certificates, tombstones, financial statements and reports, new issues that announce the security identification number, the period for subscription and the issuing price). For ad and print materials deadlines, technical specifications and format specifications, please see section 3. All rates in Euro plus VAT. 1 2 3

Rate Card No. 96 · Valid as of 01/01/2018

WELT

8. Magazines The supplements of WELT AM SONNTAG and DIE WELT build a bridge between the newspaper and the magazine. They unite the best of both worlds: large optics, opulent reading passages and innovative design. Additional information: mediaimpact.de/welt/magazine ICON WELT AM SONNTAG1 18.02.2018 25.03.2018 15.04.2018 06.05.2018 27.05.2018

02.09.2018 30.09.2018 28.10.2018 18.11.2018 09.12.2018

Integration into WELT Edition for 1 week after publication date Die Stilisten Hamburg DIE WELT/ WELT AM SONNTAG Hamburg 06.04.2018/ 08.04.2018 01.06.2018/ 03.06.2018

BILANZ DIE WELT/DIE WELT Kompakt 23.02.2018 29.03.2018 27.04.2018 25.05.2018

BLAU DIE WELT (Sat.) 24.02.2018 24.03.2018 21.04.2018 19.05.2018

29.06.2018 31.08.2018 28.09.2018 26.10.2018 30.11.2018

25.08.2018 22.09.2018 20.10.2018 24.11.2018

Integration into WELT Edition for 1 week after publication date

Integration into WELT Edition for 1 week after publication date UHREN DIE WELT/DIE WELT Kompakt 22.03.2018 22.11.2018

21.09.2018/ 23.09.2018 23.11.2018/ 25.11.2018

Your Contacts: ICON: Roseline Nizet, telephone: +49 (0) 30 25 91 - 7 39 88, email: [email protected] UHREN: Sandra Metzner, telephone: +49 (0) 30 25 91 - 7 30 35, email: [email protected] BILANZ: Kai Ehrenschneider-Brinkmann, telephone: +49 (0) 30 25 91 - 7 38 39, email: [email protected] BLAU: Eva Dahlke, telephone: +49 (0) 30 3 08 81 88 - 230, email: [email protected] Die Stilisten Hamburg: Kirsten Meurers, telephone: +49 (0) 40 347 - 2 73 81, email: [email protected] WELT AM SONNTAG without Kompakt edition.

1

Rate Card No. 96 · Valid as of 01/01/2018

WELT

9. Special Topics The customised environment for targeted communication: With the editorial special topics in WELT AM SONNTAG and DIE WELT, we offer a diversified spectrum of current and informative topic environments. A selection: SMEs

Energy & Efficiency

20.03.2018 17.04.2018 22.05.2018

11.09.2018 16.10.2018 06.11.2018

Cruise Special

18.05.2018

Private Banking

11.02.2018 07.10.2018

Discover the crossmedia variety at www.mediaimpact.de/welt-themen and find the environment that fits your campaign. We would be pleased to also develop new and exciting topics for you! Your contact: Alexander Kühl Telephone: +49 (0) 30 25 91 - 7 33 99 • Email: [email protected]

BEER Report

21. + 24.06.2018 27. + 30.09.2018

Secure Home 22. + 25.03.2018 25. + 28.10.2018

24.+ 27.05.2018

Format examples (Fixed rates) Format 1/1 page 1/2 page landscape 1/4 page corner

Sun.1 B/W – Colour 55,968.00 31,000.00

Mon.– Sat.2 B/W – Colour 47,942.40 26,000.00

22,176.00

16,790.40

Further formats and rates upon request. WELT AM SONNTAG incl. Kompakt edition. WELT Print Working Day = DIE WELT incl. Kompakt edition (except Saturday).

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Rate Card No. 96 · Valid as of 01/01/2018

WELT

10. Brand Concepts Use our integrated crossmedia communication solutions for a high-reach appeal to target groups. You can benefit from the joint presentation and full-service of WELT for an attention-grabbing staging of your communication goals. The innovative brand concept with exclusive advantages

The eye-catching appearance for new products

The successful quality seal for premium products

The industry-specific recommendation for products and services

The concept for complex thematic contents

MINI ZEITUNG

The small newspaper format with your communication contents

The brand concept for the tourism and travel industry

Have we sparked your curiosity? We would be pleased to prepare an offer and creative concept that is tailored to your needs. Your contact: Judith Umlauf Telephone: +49 (0) 30 25 91 - 7 67 81 • Email: [email protected]

WELT ERKLÄRT with Amazon

You can find more information on the WELT brand concepts at mediaimpact.de/welt/markenkonzepte

Rate Card No. 96 · Valid as of 01/01/2018

WELT

11. WELT.de and WELT Edition – Digital Newspaper For your tablet, phablet and smartphone.

Editorial Concept WELT.de is the only news portal that combines quality journalism from print, tv and digital in a natural way. WELT.de is always live, be it with live tickers, live streams, breaking news or the current television broadcast of WELT. WELT.de offers a content orientation, has a strong opinion and is also diverse. Our contents are curated according to news and relevant areas of interest. Our community is part of WELT since we have developed the product together with our users. Key Data (per Month) – digital Unique users:1 22.19 million ■ Visits:2 127 million ■ Page Impressions:2 371 million ■

This is how people read the newspaper today. Experience WELT AM SONNTAG and DIE WELT, as well as all inserts and exclusive contents, on 365 days of the year. ■ ■

Visits:2 1.32 million Page Impressions:2 50.33 million

WELT Edition bundles the most important news 24/7 with high-quality reporting. Additional reports, including impressive pictures, round off the digital newspaper experience. WELT Edition was the winner in the Best in Tablet Publishing category at the European WAN-IFRA Awards. Current data and rates at mediaimpact.de/welt/digital

1

2

Source: AGOF Digital Facts September 2017; basis: 10+ years, Single month September, average day September. Source: IVW September 2017.

Rate Card No. 96 · Valid as of 01/01/2018

WELT

12. Markets and Book Publishers (also see RATE CARD FOR MARKETS and BOOK PUBLISHERS) The WELT Markets are distinguished by a competent editorial office and an enormous variety of offers. With a placement in Markets, our clients reach the high-calibre target groups of the titles WELT AM SONNTAG and DIE WELT. Book publisher ads appear from Monday – Friday in the book-affine environment of WELT, in the Literarische Welt (Literary World) on Saturday and/or in the Culture Section of WELT AM SONNTAG. Telephone: +49 (0) 30 25 91 - 7 40 02 Email: [email protected] You can find rates, formats and contacts at mediaimpact.de/welt/maerkte or in the RATE CARD MARKETS and BOOK PUBLISHERS (Supplement to the WELT Rate Card No. 96).

Rate Card No. 96 · Valid as of 01/01/2018

Real Estate

Travel

Motor and Boats

Education

Jobs

Art and Culture

Book Publishers

Book Publishers

WELT

13. Brochure Inserts Rates per Started 1,000 Copies Weight up to WELT AM SONNTAG/ WELT AM SONNTAG Kompakt WELT Print Working Day

Partial booking Complete booking Partial booking Complete booking

20 g 140.00 135.00 135.00 130.00

25 g 143.00 138.00 138.00 133.00

30 g 146.00 141.00 141.00 136.00

35 g 149.00 144.00 144.00 139.00

40 g 152.00 147.00 147.00 142.00

Extra charge for every additional started 5 g: â 3.00; maximum weight 75 g. Greater weights upon request. Insert orders are not discountable. The rate for a complete booking applies to bookings of all Nielsen regions (N1 – N7). The rate for a partial booking applies to print runs of at least 20,000 copies. Joint advertising: Inserts that are jointly used by a number of advertisers are only possibly with a special contract and an extra charge.

TECHNICAL INFORMATION Minimum print run 20,000 copies

Larger formats can be inserted if they are folded down to the highest format. All multiple page inserts should be folded along the longest side.

Booking possibilities We will gladly provide more information upon request

If the insert consists of more than one part, a fixed connection between these parts is required. Different types of folding such as double-gate and zigzag folding cannot be processed. If the brochure inserts contain postcards, these should be glued to the inside. Insert orders are only binding for the publisher after the presentation of a binding sample of the insert and its confirmation.

Exclusion of competitive advertising Will not be granted Cancellation deadline 4 weeks before publication Delivery deadline 4 working days before publication without charge Addresses for delivery Available upon request It must be possible to process the inserts by machine. Smallest format 110.5 x 14.8 cm (postcard) Largest format 26.0 x 38.0 cm

Rate Card No. 96 · Valid as of 01/01/2018

Note on Inserts The publication of a free note about the insert is up to the discretion of the publisher. Costs that arise due to a late delivery of the inserts will be borne by the client. The publisher will distribute the inserts with due care, whereby up to 3 % wrong delivery or loss is considered to be ordinary diligence.

Orders will be implemented according to the General Terms of Business for Newspapers (under special consideration of section 4) and the publisher’s additional Terms of Business. The publisher reserves the right to move inserts for partial areas in favour of inserts for larger booking units. YOUR CONTACT Disposition Telephone: +49 (0) 30 25 91 - 7 36 88 Fax: +49 (0) 30 25 91 - 7 68 02 Email: [email protected] Consulting For contact, see section 17 or Telephone: +49 (0) 30 25 91 - 7 38 91 Fax: +49 (0) 30 25 91 - 7 38 04 Email: [email protected]

WELT

14. General Publisher Information/General Terms and Conditions Publisher

Axel Springer SE Axel-Springer-Straße 65 10888 Berlin National Marketer

Media Impact GmbH & Co. KG Axel-Springer-Straße 65 10888 Berlin Regional marketer

ZIS Numbers WELT Print Total WELT Print Working Day

104651 104148

Bank Account Deutsche Bank AG, Berlin IBAN-No. DE73 1007 0000 0083 4747 00 BIC DEUTDEBB Current Data and Services www.mediaimpact.de www.die-zeitungen.de Contact Telephone: +49 (0) 30 25 91 - 7 33 23 Fax: +49 (0) 30 25 91 - 7 38 04 Email: [email protected]

Terms of Payment Payable immediately net cash after the invoice date. 1% cash discount when a SEPA Direct Debit Mandate is set up if outstanding invoices are not past due and cash discount has not been explicitly excluded. For new clients, the publisher reserves the right to require cash in advance up to the ad deadline. In case of late payment or deferment, interest shall be charged at a rate corresponding to standard banking practices for overdraft facilities. Terms and Conditions The execution of advertising orders is performed in accordance with our General Terms and Conditions for Newspapers, the additional Terms and Conditions of the respective title and the General Terms and Conditions for Advertising Orders in Online Media. You can find our complete General Terms and Conditions at www.mediaimpact.de/agb

Axel Springer SE Axel-Springer-Straße 65 10888 Berlin

Rates for classified ads at mediaimpact.de/welt/maerkte • All rates in Euro plus VAT.

Rate Card No. 96 · Valid as of 01/01/2018

WELT

15. Digital Transfer of Print Materials GENERAL INFORMATION Data Transfer The electronic transfer of print materials occurs via the Internet (https://motiveingang.axelspringer.de). Reception per email is also possible for special circumstances ([email protected]). We request that you contact us to set up the transfer account before the start of regular operations. File Format PDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008 In general, we do not use any open formats. The files must be set up in the original size of the ad; please do not set up trim signs. Contact The AdMedia-Pool can be reached Monday – Friday from 9:00 a.m. to 6:00 p.m. Tel.: +49 (0) 30 25 91 - 7 39 50 Tel.: +49 (0) 30 25 91 - 7 29 20 Fax: +49 (0) 30 25 91 - 7 29 77 Address for Print Materials Axel Springer SE AdMedia-Pool BILD und WELT Axel-Springer-Straße 65 D-10888 Berlin Fonts All used fonts must be embedded. Positive fonts from 6 point, negative fonts from 8.75 point semibold, sans-serif Line Width Line width starting at 0.2 mm (positive)/starting at 0.3 mm (negative)

Rate Card No. 96 · Valid as of 01/01/2018

Tabloid format Print materials for the Nordic format will automatically be adapted to the size of the tabloid format. As an alternative, separate print materials can be delivered. Please contact us for the format data.

Registration Mark Tolerance ≤ 0.3 mm

For ads that are scaled in the tabloid format, we recommend the following font sizes and line widths in order to ensure optimal readability:

Proof Print Provided client proof, matched with newspaper print.

Positive fonts from 9 point Negative fonts from 12 points, semibold, sans-serif Positive lines at least 0.3 mm Negative lines at least 0.45 mm Printing Process (Coldset) web-fed offset, ISO 12647-3:2005 TECHNICAL SCREENS Dynamic Range Tonal gradations in print from 3 % to 95 % Dot Gain 50 % tone of the source material gains approx. 26 % in newspaper offset printing. Screen Count Sublima Hybrid 60 Screen Screen Angle Cyan = 15°, magenta = 75°, yellow = 0°, black = 45° Colours Euro Scale ISO 2846-2 (sample of the HKS colours, version 2006 in combined CMYK print upon request).

Trapping > 0.3 mm

Image Resolution 250 dpi, for line max. 1,270 dpi Colour Processing Please use the ICC colour profile ISOnewspaper26v4.icc. This takes into account the parameters of achromatic composition, max. total colour application and dot gain in newspaper printing. The profile can be downloaded at http://www.axelspringer.de/icc QR Code We recommend a minimum format of 25 x 25 mm and resolution of 300 dpi to ensure the readability of QR code illustrations in newspaper printing. The advertising client is responsible for the content of the link. Print Quality In the case of different data structures, no guarantee can be given for the print quality. Variations in colour within and between the places of printing are caused by the process and do not justify claims for compensation. No guarantee is given for the accurate realisation of 4c ads by means of ICC colour profiles. The dimensional stability of the print paper is subject to slight variations due to the processes used.

WELT

16. Format Adjustments Please observe when delivering print materials for DIE WELT and DIE WELT Kompakt, as well as WELT AM SONNTAG and WELT AM SONNTAG Kompakt: Due to the different type area of DIE WELT and DIE WELT Kompakt or WELT AM SONNTAG and WELT AM SONNTAG Kompakt, the publisher automatically adapts the print materials for DIE WELT Kompakt or WELT AM SONNTAG Kompakt in as far as it is suitable and corresponds with the format coordinates of DIE WELT or WELT AM SONNTAG. If the print materials are to be delivered for both titles, the abovementioned conversion factors must be considered.

WELT AM SONNTAG/DIE WELT

WELT AM SONNTAG Kompakt/DIE WELT Kompakt

Print area Nordic format: 374.5 mm wide, 528.0 mm high Number of columns Ad section 8, text passage 6

Print area Tabloid: 247.8 mm wide, 370.0 mm high Number of columns 5

Scaling Information for Format Adjustment WELT AM SONNTAG/DIE WELT Columns Text passage/page corner/strip ads, 1/1 page

Page-height ads; ads will be scaled down to 370 mm for placement at the centre of a white space

Strip (66/8) (100/8) (132/8) (176/8) (264/8) Page corner ads (308/3) (231/3) (250/3) (264/3) Text passage (100/1) (100/2)

1 2 3 4 5 6 1 2 3 4 5 8 8 8 8 8 3 3 3 3 1 2

Rate Card No. 96 · Valid as of 01/01/2018

Column width (mm) 58.5 121.7 184.9 248.1 311.3 374.5 58.5 121.7 184.9 248.1 311.3 374.0 374.0 374.0 374.0 374.0 184.9 184.9 184.9 184.9 58.5 121.7

Height (mm) Max. Height 406 Max. Height 406 Max. Height 406 Max. Height 406 Max. Height 406 Max. Height 406 528.0 528.0 528.0 528.0 528.0 66.0 100.0 132.0 176.0 264.0 308.0 231.0 250.0 264.0 100.0 100.0

WELT AM SONNTAG Kompakt/DIE WELT Kompakt Columns 1 2 3 4 5 5 1 2 3 4 5 5 5 5 5 5 3 3 3 3 1 2

Column width (mm) 45.0 95.7 146.4 197.1 247.8 247.8 45.0 95.7 146.4 197.1 247.8 247.8 247.8 247.8 247.8 247.8 146.4 146.4 146.4 146.4 45.0 95.7

Height (mm) Height x 76.92 % Height x 78.64 % Height x 79.18 % Height x 79.44 % Height x 79.60 % Height x 66.17 % 370.0 370.0 370.0 370.0 370.0 43.7 66.3 87.5 116.6 174.9 243.9 182.9 198.0 209.0 76.9 157.3

Factor %

Reduce to …

76.92 78.64 79.18 79.44 79.60 66.17 70.08 70.08 70.08 70.08 70.08 66.26 66.26 66.26 66.26 66.26 79.18 79.18 79.18 79.18 76.92 78.64

Width Width Width Width Width Width Height Height Height Height Height Width Width Width Width Width Width Width Width Width Width Width

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17. Contacts NATIONAL

INTERNATIONAL

Region East Media Impact GmbH & Co. KG Philipp Stöhr Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 30 65 Fax: +49 (0) 30 25 91 - 7 15 43 Email: [email protected]

Region West Media Impact GmbH & Co. KG Oliver Spiller Neuer Zollhof 1 40221 Dusseldorf Tel.: +49 (0) 2 11 15 92 68 22 Fax: +49 (0) 2 11 15 92 68 55 Email: [email protected]

Region Central Media Impact GmbH & Co. KG Stefan Jung Gerbermühlstraße 9 60594 Frankfurt am Main Tel.: +49 (0) 69 96 23 85 45 Fax: +49 (0) 69 96 23 85 49 Email: [email protected]

Region South Media Impact GmbH & Co. KG Sebastian Prahl Theresienhöhe 26/1. Stock 80339 Munich Tel.: +49 (0) 89 7 43 25 96 - 4 91 Fax: +49 (0) 89 7 43 25 96 - 4 80 Email: [email protected]

Region North Media Impact GmbH & Co. KG Christopher Tyziak Axel-Springer-Platz 1 20350 Hamburg Tel.: +49 (0) 40 3 47 - 2 73 05 Fax: +49 (0) 40 3 47 - 2 73 91 Email: [email protected]

National Trade Media Impact GmbH & Co. KG Matthias Schönwandt Axel-Springer-Str. 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 66 88 Fax: +49 (0) 30 25 91 - 7 12 33 Email: [email protected]

Luxury Media Impact GmbH & Co. KG Michael Sandvoss Theresienhöhe 26 80339 Munich Tel.: +49 (0) 89 7 43 25 96 - 4 90 Fax: +49 (0) 89 7 43 25 96 - 4 80 Email: [email protected]

Luxury Media Impact GmbH & Co. KG Kathleen Schwiezke Theresienhöhe 26 80339 Munich Tel.: +49 (0) 89 7 43 25 96 - 4 73 Fax: +49 (0) 89 7 43 25 96 - 4 80 Email: [email protected]

Rate Card No. 96 · Valid as of 01/01/2018

International Sales Media Impact GmbH & Co. KG Benedikt Faerber General Manager International Sales Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 25 72 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

Betting Provider Media Impact GmbH & Co. KG Lena Sachse Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 25 61 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

Europa/AMEA Media Impact GmbH & Co. KG Fellin Wolter Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 25 63 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

France Axel Springer Media France S.R.L. à Associé Unique Jean-Robert Mamin 93, Avenue Charles de Gaulle 92521 Neuilly-sur-Seine CEDEX Tel.: +33 (0) 1 7621 8500 Fax: +33 (0) 1 7621 8501 Email: [email protected]

Austria/Switzerland Media Impact GmbH & Co. KG Alina Friede Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 25 71 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

Great Britain/Ireland Media Impact GmbH & Co. KG Patricia Meier Woster 9 Wimpole Street, 3rd Floor London W1G 9SG Tel.: +44 (0) 20 7836 4313 Fax: +44 (0) 20 7836 5364 Email: [email protected]

Austria/Switzerland Media Impact GmbH & Co. KG Philipp Doßmann Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 25 91 - 7 25 83 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected]

Italy Axel Springer Media Italia S.r.l. Cristiano Merlo Via Leopardi N° 21 20123 Mailand Tel.: +39 (0) 2 4398 1865 Fax: +39 (0) 2 4340 0425 Email: [email protected]

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