Your marketing sucks

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Your marketing sucks.

Your marketing sucks. Mark Stevens

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To the creators of all the cheesy commercials I watched as a kid, which made me bug my mother to buy cereals I detested so that I could win a horse (which would have had to be housed in a one-bedroom apartment in Queens). That was marketing!

CONTENTS

10th Anniversary Foreword 6IEHXLMWÁVWX 





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1 Why your marketing sucks

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2 Nothing happens until a sale is made 53 $Q\FRPSDQ\PDNLQJVDOHVWKHODVWVWHSLQWKH PDUNHWLQJSURFHVVKDVLWVPDUNHWLQJSURJUDP DVVEDFNZDUGV

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3 Start with a blank page

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4 Make a spectacle of yourself— or your company

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5 There are no one-trick ponies

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6 Extreme Marketing in action

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8 Pick the low-hanging fruit

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The Marketing Moratorium 'D\3ODQQHU

Conclusion: Good luck 7KHQXWVDQGEROWVRI RQHUHDOZRUOGSODQ 88

mark stevens

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CONTENTS

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Your marketing sucks.

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