Elisabeth'Copper' @ITVSIndies'

Social'Media'for'Events'

95%'of'organiza?ons'have'a'social'media' presence'today.' ' Let’s'assume'you’re'one'of'them.' ' With'all'the'noise,'how'do'you'stand'out?'' ' By'having'a'solid'social'media'strategy.''

' ' ' ' ' '“Only'we…”'

“Only'we…”'

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Can'you'complete'' this'statement?'

Why'do'your'aOendees'keep'coming'back?'Is'it'because…' ' They'want'to'get'to'know'their'community'beOer?' ' They'want'to'get'involved?' ' They'want'to'catch'a'free'movie?' ' Or'because'they'can’t'get'what'you'provide'anywhere' else?'

Enable'feedback'or'crowd'sourcing'on' programming' Polldaddy,'Google'Form,'Facebook'Poll'

Produce'teaser'content' Press'releases,'panelist'networks,'blogs'

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Use'a'hashtag'to'create'an'event'within'the'event' Tweetwally,'contests,'liveUtwee?ng'

Integrate'

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Intrigue'

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Engage'

Using'Social'Media'to'Create'Buzz' Worthy'Events'

“Only'we…”'

#MAKERSfilms'''''''''''''#CriminalEvolu?on' ' ' #APathAppears''''''''''#AmericanDenialDoc' ' ' #HomestrechDoc'''''''#LimitedPartnership'

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Speaking'of'#hashtags…'

Create'your'own'media'during'the'event' Distribute'transcripts'and'presenta?ons' Live'streams,'Flickr'gallery'and'Facebook'photo' albums,'Storify,'PostUshow'podcasts,'Recap'blogs'

*Don’t'forget'to'tag'@CommunityCinema!'

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Propagate'and'Aggregate'

Use'Social'Media'to'Create'Buzz' Worthy'Events'

“Only'we…”'

Bold' Brief' Visual' Timely' Frequent' '

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''The'perfect'social'media'posts'are…'

“Only'we…”'

Emo?on' Social'Proof' Prac?cal'Value' Stories'

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''What'triggers'strong'responses?'

The'largest'volume'of'posts'typically'falls'on' Thursday'and'during'work'hours.' ' To'maximize'your'reach,'try'pos?ng'in'the' evening'and'on'the'weekends,'when'people' interact'most.' ' The'excep?on'is'email,'which'most'people'check' during'the'workweek.'

Shareable'Images' ' Social'Media'Toolkits' ' Blogs'and'Filmmaker'Q&As' ' PreUexis?ng'conversa?ons'

Leverage'Independent'Lens'