malaysia.ahk.de September/October 2014 Vol 20, No.5 KDN PP 8818/3/2013

The Business Magazine of the Malaysian-German Chamber of Commerce and Industry (formerly known as MGCC Quarterly)

E&E SECTOR IN MALAYSIA HEARS A HIGHER CALLING

Electromobility in Germany: Vision 2020 and Beyond

Malaysia’s E&E Sector: A Thriving Industry Boosted by Global Demand and Local Talent

Liberalization of the Legal Services Market in Malaysia

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The Business Magazine of the Malaysian-German Chamber of Commerce and Industry (formerly known as MGCC Quarterly)

FOCUS E&E Sector in Malaysia Hears a Higher Calling Electromobility in Germany: Vision 2020 and Beyond Malaysia’s E&E Sector: A Thriving Industry Boosted by Global Demand and Local Talent FEATURE Emery Oleochemicals Embarks on “Sourcing with Respect” Guidelines As Part of Its Sustainability Initiatives Volkswagen Premium Sedan: The Jetta STAEDTLER Celebrates 50 Years in Malaysia LEGAL AND INVESTMENT Liberalization of the Legal Services Market in Malaysia

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ECONOMICS Öl und Gas treiben Malaysias Rohstoffsektor an First Half of 2014: General Government in Germany Achieves Surplus of 16.1 Billion Euros Economic and Financial Developments in Malaysia in the Second Quarter of 2014

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EDUCATION AND TRAINING Study in Germany Info-Sessions

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EVENTS Sundowner GES 2014: Ökonomie und Gesellschaft im Gleichtakt entwickeln GERMAN INSTITUTIONS German-Malaysian Talks on Sustainable Forestry MEMBERS A. & H. Meyer Touts Cable Management Solutions at Tenaga 2014 Expo & Forum BASF Organizes Care Product Seminars for Customers OE Celebrates 40 Years in Malaysia SSI Schaefer Completes New Extension in Johor Factory TalentCorp’s HR Network Strenghtens Partnerships and Raises Bar of Malaysia’s HR Profession MGCC Welcomes New Members TRADE FAIRS BAUMA CHINA 2014 ELECTRONICA 2014

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MGCC PERSPECTIVES is published six times p. a. by the Malaysian-German Chamber of Commerce and Industry. PUBLISHER Datuk Muhammad Feisol bin Haji Hassan. It is distributed free of charge to in Malaysia and abroad. Malaysian-German Chamber of Commerce and Industry (171131-U) Supported by the Federal Ministry of Economic Affairs and Energy based on a resolution of the German Bundestag. Suite 47.1, Level 47, Menara Ambank No. 8, Jalan Yap Kwan Seng 50450 Kuala Lumpur, Malaysia Tel: 603-9235 1800 Fax: 603-2072 1198 homepage: malaysia.ahk.de email: [email protected] *All opinions expressed in articles do not

EDITORIAL TEAM Sabine Franze Pauline Chong DESIGNED BY ETC CREATIVE Sdn Bhd A-11-07, Tower A, Menara Prima Jalan PJU 1/39, Dataran Prima 47301 Petaling Jaya Selangor, Malaysia PRINTED BY Percetakan Zanders Sdn Bhd No. 16, Jalan BK 1/11, Bandar Kinrara 1 47180 Puchong, Selangor

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GUEST EDITORIAL

ASEAN Economic Community 2015

The Dawn of a South-East Asian Tiger Age The ten member states of the Association of South-East Asian Nations (ASEAN) are moving towards a common market with the ultimate goal of free flow of goods, services, capital, investments and labor. The next step is the ASEAN Economic Community (AEC) 2015, which includes a roadmap for further integration and harmonisation. ASEAN, with its ten member states Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam, has the potential to become an economic powerhouse. It is the fastest growing region and the ninth largest economy in the world: a population of 600 million people with a rapidly growing middle class and a combined output of 2.5 trillion USD. German business relationships with ASEAN have a long tradition going back to the beginning of the 20th century. Total trade in 2013 stood at 49.2 billion Euros and more than 2,500 companies are organised under the 7 German chambers (AHKs) in South-East Asia. Many of these not only market their products in the region, but have also chosen ASEAN as a production base in Asia. The reasons to do so are manifold: penetration of regional markets, reduction of production costs, proximity to their customers, investment incentives or combining production facilities with a stronger sales and service network. In recent years, the combination of a production facility with a regional perspective acknowledges the growing importance of a strategic approach for an engagement in the region and has become a trend among German business. Recent policy developments, the positive economic outlook and a broad and diverse range of competitive advantages among ASEAN countries have generated significant interest within the German business community, especially from small and medium sized companies (SMEs). As ASEAN moves closer to realizing its single market and production base, it becomes increasingly important to create awareness of the business opportunities without disregarding the challenges. Cross country and cross regional information and support becomes more and more relevant, therefore the bilateral German chamber of commerce and industry has established a regional German ASEAN Chamber Network (GACN) to provide a regional platform for information exchange and dialog with regional governments. GACN was launched in 2012. It caters for small and medium enterprises (SMEs), which traditionally constitute the main users of services from chambers, by offering better access to trade-related and investment information as well as business advisory services at affordable costs for further exploration of new market opportunities in ASEAN countries. The initiative also benefits larger companies by providing a platform for dialogue with partner countries on creating an environment conducive for business, including the ongoing negotiations on free trade agreements (FTAs), such as the talks on the EU-Malaysia FTA. Being aware that there is still a lot to do before the AEC dream comes true. GACN and the seven individual ASEAN AHKs actively engage in the dialogue to express the concerns and expectations of the German business community, including the removal of individual protective measures, the harmonisation of standards and norms and transparent, clear and efficient administrative provisions and processes. GACN connects bilateral networks and services with their member companies and organisations, as well as political and institutional, though leaders and decision makers to a regional, ASEAN wide network. The objective is to create an open trade and investment friendly environment, to identify market potential and to strengthen the economic ties between Germany and ASEAN countries. Alexander Stedtfeld Executive Director, Malaysian-German Chamber of Commerce and Industry

BOARD OF DIRECTORS

LIM KHIANG HUA President WOLFGANG LAABS Vice President DATO’ ROBERT TEO KENG TUAN Treasurer ALEXANDER STEDTFELD Executive Director MARTIN METZGER DATO SRI MOHD EFFENDI NORWAWI DATUK MUHAMMAD FEISOL HJ. HASSAN ROLAND FOLGER YBHG TAN SRI DATO’ G.S. GILL P. KANDIAH ANDREAS PRINZ IR. LEE SWEE ENG THOMAS ZIMMERLE PETER ZUBER JOHANNES MIRECKI FRANCIS LEE

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E&E Sector in Malaysia Hears a Higher Calling by Mark Arend, Site Selection For four decades, the electrical and electronics (E&E) sector has been Malaysia’s industrial bread and butter — a foundational sector that has only grown in importance as this Southeast Asian nation marches toward its goal of becoming a high-income economy by 2020. Along the way, Malaysia’s government has cultivated the sector in such a way that it keeps pace with investing companies’ highervalue E&E activities, including R&D and integrated circuit design and development, keeping them in Malaysia, as most of the 24 member companies of the Malaysian American Electronics Industry (MAEI) association can attest.

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“Many MAEI companies have expanded their operations throughout the years,” says Dato’ Wong Siew Hai, MAEI Chairman, noting that Design and Development (D&D) investments have expanded from RM1 billion (US$323 million) in 2007 to RM2 billion (US$647 million) in 2012. “Furthermore, the number of D&D engineers has increased from 2,000 to 5,500 over the last five years. Many companies have set up business process operations in HR, IT, logistics, finance and procurement either to serve the region or the world. Some have even gone further to transfer complete business responsibilities to Malaysia. All of these initiatives are of course in line with the government’s focus to encourage the possibility of becoming a higher-income, higher-valued nation known for its quality IT work.” MAEI members include the Malaysian divisions of electronics giants such as Texas Instruments, Agilent Technologies, Intel, Motorola and Western Digital, among others. With just seven years to the 2020 National Economic Transformation Programme finish line, will these and other companies in Malaysia be producing the products and components deemed to be cutting edge at that time? Or will that production be taking place elsewhere? “The key issue here is talent,” says Wong. “Malaysia definitely has a competitive edge, and this can be brought to even more favorable heights if talent can be further maximized.” Malaysia has put a series of programmes in place to address this issue, he relates. “First, it has taken the industry’s input into consideration to encourage more engineers and scientists to pursue Masters and Doctorates through government-funded MyMSc and MyPhD programs. Additionally,” he adds, “it has set up a number of Centers of Excellence in the country.” The Centre of Electrical & Electronics, for example, is a government-supported initiative set up by the Northern Corridor Implementation Authority and operated by USains Infotech Sdn. Bhd. that supports SMEs and start-up companies through talent development, research collaboration and access to resources, sophisticated equipment and expertise. “Furthermore, if we look at attaining achievements in the short term, Malaysia has provided resident passes for expatriates with the appropriate talents to work in Malaysia,” says Wong. “On top of this, TalentCorp is working to attract Malaysian talent working overseas back to Malaysia. The government is also reviewing a new education blueprint to improve local education standards.”

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A Bridge to Sector Prosperity E&E startups benefit from the government’s formation in 2012 of the Collaborative Research in Engineering, Science & Technology Center (CREST), which fosters Malaysia’s E&E ecosystem by investing in facilities and equipment, cultivating the talent pool with skills development and serving as a bridge between university research and industrial commercialization. “CREST is a platform for industry players, academia and the government to collaborate to promote E&E research, design and development activities in Malaysia,” says Datuk Noharuddin Nordin, Chairman of CREST and former CEO of the Malaysian Investment Development Authority (MIDA). CREST’s key activities are grounded specifically in research & development, talent development and commercialization, he says. “Many activities have been introduced, such as R&D grants to facilitate academia and companies getting together to collaborate on research through which universities can increase their ability to produce industry-ready researchers, and industry players can benefit from the research findings,” he elaborates. “In 2013, The National Key Economic Area (NKEA) will move towards ‘E&E 2.0’ where a reclustering of existing Entry Point Projects (EPPs) and the introduction of several new EPPs will take place,” says Datuk Noharuddin Nordin. “The main reason for this is in order for the E&E sector to thrive, it needs to move from merely manufacturing activities to include higher-value activities, like design, assembly, packaging and becoming a total solutions provider. By moving up the value chain, the E&E industry will propel the country forward through the creation of high impact jobs, increased Gross Domestic Product (GDP) and Gross National Income (GNI) and attracting more Foreign Direct Investment.” This Investment Profile was prepared under the auspices of the Malaysian Investment Development Authority. Source: Site Selection Magazine, July 2013

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Electromobility in Germany: Vision 2020 and Beyond Germany: Lead Market and Provider for Electric Mobility Germany has set itself the goal of becoming the lead market and provider for electric mobility by 2020 as part of its longterm zero emission mobility vision. “Electro-mobility made in Germany” means systematic solutions that connect climate and resource conservation measures with technology leadership and new value creation. Three general vehicle categories have been defined to meet this objective: • • •

All-electric urban vehicle Family vehicle Light commercial vehicle (with electric range for urban traffic)

Conventional vehicles in these three categories account for 60 percent of all vehicles on the road in Germany today. Although the future portfolio of smart electric vehicles will be significantly wider in scope, these three vehicle categories best represent the e-mobility solutions required in an increasingly urbanized environment. Moreover, they all have in common the very important fact that they can be charged by connecting them directly to the power grid. The electric vehicles required to realize Germany’s 2020 lead market and provider vision can, broadly speaking, be classified in terms of Battery electric vehicle (BEV), Plugin Hybrid Vehicle (PHEV), Fuel Cell Electric Vehicle (FCEV) and Internal Combustion Engine (ICE) including hybridization. In order to meet the objectives of the Integrated Energy and Climate Programme, the National Electromobility Development Plan is primarily concerned with Battery Electric Vehicle (BEV) and Plug-in Hybrid Vehicle (PHEV) including Range-extended Electric Vehicle (REEV). Both vehicle types can be driven solely by electricity and directly charged at the power mains. The “Plug-in Hybrid Drives” enjoy greater fuel reduction potential than existing hybrid vehicles (thanks to periods of electrical-only operation enabled by the internal combustion engine- supplementary electromotor). However, establishing Germany as the lead market for electric mobility goes far beyond increasing the number of electric vehicles on the road. It is also about increasing the

visibility of technologies and intermodal fields of application, not to mention promoting dynamic new business models. A number of objectives have been identified in order to achieve Germany’s goal of becoming the lead market and provider for electromobility. Industry, business and government are working hand in hand to achieve the country’s goal to be the lead market for electric mobility objectives. THE CHALLENGES Electric Mobility Supply and Value Chain Electromobility represents a significant new challenge to the established automotive and energy supply order. Germany’s stated ambition to become the lead market and provider for electric mobility adds a further dimension to what is already a considerable endeavour. Electromobility calls upon a cross-sectional industry approach which involves new actors and modes of cooperation. As such, it is imperative to move away from the existing automotive model (which concentrates on single components and subsectors in isolation) towards an inclusive approach which integrates all areas of the supply chain. This encompasses everything from materials and raw materials for lithium-ion batteries and electric motors to innovative new electric drive components and overall energy management. Central to this challenge is the need to create new vehicle concepts and energy supply systems and to build the power supply infrastructure and business models required to make the transition to electric mobility. Electromobility also represents a major opportunity to manage power supply at its source. An Electric vehicle charging station infrastructure will allow power generation, grid load and power consumption to be harmonized. Alternative energy sources (e.g. wind and solar power) can help reduce road traffic-generated greenhouse gas emission levels significantly. Electric vehicle batteries can be fed into the power supply for increased medium to long-term grid stability. Energy Storage Efficient, safe and affordable batteries are central to electromobility success. Bringing down battery costs is imperative to market introduction and consumer uptake. Current battery storage capacity costs need to come down to a range of EUR 200 to

EUR 300 per kWh in order to generate mass market appeal and acceptance. A 2015 target energy density level of 200 Wh/kg for battery systems is significantly higher than current lithium-ion battery levels. Increased energy density means longer driver distances, with increased power density allowing for greater acceleration and braking energy recuperation. Just as important as battery cost is battery service life and cycle stability: electric batteries must be able to deal with thousands of charging cycles over a 10 to 15-year service period without any noticeable dropping off in terms of performance. Plug-in and electric vehicles should also have a quick charge capacity for faster charging and increased mobility. Just as performance is a key performance indicator, so too is safety. Similarly, further reductions must be made in terms of weight, volume, charging time, operating temperature dependence, and the use of potentially toxic components. The German energy system is among the most efficient in the world with a particularly high proportion of volatile renewable energy sources. This means that there is significant room for electric mobility synergy manoeuvring. Moreover, Germany’s renewable energies leadership allows electric vehicles to be integrated into “smart grids” earlier than in other countries. As such, Germany provides a unique global advantage for smart electric vehicle technologies developed on German soil. Vehicle Technology The move to electromobility brings with it the need to develop appropriate vehicle and drive concepts to meet the very different mobility needs of today’s environmentally aware driver: be it the city driver, the goods delivery driver or the long distance private or commercial driver. Electrical and mechanical components will need to be further developed, optimized and integrated into vehicles in order to increase cost-effectiveness and market acceptance of PHEVs and BEVs. Similarly, because the electro motor in hybrid vehicle applications operates as both motor and generator, appropriate solutions for the diversity of vehicle types and materials used will need to be identified.

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ICEs used in hybrid application contexts will also require further optimisation in terms of required use, control and vehicle size. Power electronics for motor control and other electronic controllers for drive and stability control systems require further development in tandem with the electrification of (auxiliary) power units. Power electronics and battery cooling in turn creates new on board technology requirements in terms of installation space, driver and passenger protection, weight, reliability and electromagnetic compatibility. To that end, Germany has instigated a major R&D funding program in response to the findings of the second report of the National Platform for Electric Mobility

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which sets aside significant funding for electric motors, drives, high performance electronics, control devices and subsidiary electrical units.

focus on private and public sector fleets will help accelerate market introduction and acceptance, while creating profitable customer segments.

Total Cost of Ownership (TCO) The initially high additional costs incurred by cost of BEV ownership can only be offset within the context of vehicle service life and operational performance. Nevertheless, in the short to medium term, hybrid and electric vehicles will continue to have a higher total cost of ownership (TCO) than traditional drive system vehicles.

A raft of tax incentive mechanisms and road traffic management measures have been approved as part of Germany’s electromobility program (see “Government Program Electromobility”) to offset consumer TCO reservations in order to achieve the goal of one million electric vehicles on the road by 2020. From 2025 onwards, it is generally forecasted that declining depreciation will see BEVs achieve near parity with conventionally driven vehicles.

Accordingly, successful market introduction strategies will concentrate on differentiated market and customer segmentation. Initial

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Smart Grid Integration Electric mobility requires new ways of connecting vehicles to the power grid supply. The requisite intelligent grid charging infrastructure needs to be set up to meet the country’s ambitious lead market challenge. Germany is at the international forefront in smart grid development. Intelligent power supply networks or “smart grids” allow fluctuating renewable energy power generation and consumption to be optimally managed by changing the power supply paradigm from one of consumption-oriented power generation to generation-optimized consumption. Germany is laying down the necessary policy framework for the dynamic networking and management of electricity producers, storage facilities, consumers, grid installations and infrastructure. Information and communication-based technologies (ICT) will play a decisive role in connecting the different parts of the energy system. By setting fundamental standards, products and services provided by businesses from diverse industry sectors will be able to intelligently communicate with each other, allowing the smart grid system to be incrementally expanded with the addition of new modules and products. All appliances connected to the power grid are added to the control system in “plugand-play” application fashion. This allows a completely integrated data and power network to be created. Besides funding and regulatory measures to promote battery technology, Germany is similarly committed to creating the necessary conditions for vehicle grid integration. The German Federal Government’s “Energy Concept for an Environmentally Sound, Reliable and Affordable Energy Supply” promises to transform energy supply. The Energy Concept sets out the establishment of renewable energies as a cornerstone of future energy supply; energy efficiency; the creation of an efficient grid infrastructure for electricity and integration of renewable energy sources; energy upgrades for buildings and energy efficient new buildings; and, of course, the country’s mobility challenge. The first phase of grid integration for electric vehicles will focus on battery charging. Load management grid integration trials will be conducted in the following market start-up phase to 2017; enabled by the development of intelligent integration of electric vehicles into the energy supply system to create smart power grids during the same period. Advanced charging and energy transmission systems will likewise be developed in phase two on the pathway to electric mobility.

BREMEN

BERLIN Poland

Netherlands

RHINE-RUHR

LEIPZIG

DRESDEN

SAXONY Belgium

RHINE-MAIN Czech Republic

Luxembourg

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REGION STUTTGART MUNICH Austria Switzerland

Phase three will see the creation of a full coverage charging infrastructure with grid integration and feedback. Economies of scale will be developed in all corners of the burgeoning smart mobility industry to further strengthen Germany’s competitive market advantage. Norms and Standards Early international harmonization of regulations, norms and standards will help position key smart electromobility technologies in global markets. However, the electric mobility sector is very different from the traditional automotive sector in that the diverse activities of a range of different industries and sectors have to be accommodated and coordinated to meet integration objectives. In order to properly integrate electric vehicles into the power grid, the establishment of interface and protocol norms and standards is imperative. The creation of industry standards will ensure that electric mobility is not needlessly handicapped by national boundaries. Germany actively promotes private sector standardization in the electric mobility sector. SAFETY Electric mobility brings with it a number of vehicle safety challenges. As well as questions of battery safety, smart vehicle electrical components require specific layout attention for the eventuality of an accident. This means that design and layout must ensure that passengers and rescue workers are afforded the maximum amount of protection possible in the event of a road safety accident. The high voltage electric drive, for instance, requires suitable insulation, identification and defeat devices. Electrical components also have to comply with electromagnetic compatibility requirements: safeguarding against a potential component overload and minimizing potential interference between components in the electric drive (and potential detrimental effect on health

Model Regions Electromobility

and the environment). Sensor-based and vehicle communication active safety systems need to be developed to prepare drivers and pedestrians alike for sound-free electric mobility. MAKING ELECTROMOBILITY A REALITY: THE STATE OF PLAY IN GERMANY Electric Mobility in Pilot Regions Since 2009, the German Federal Government has allocated EUR 500 million to fund the development and commercialisation of electric mobility as part of its second fiscal policy stimulus package. This figure has been upwardly revised to EUR 1 billion as part of the 2011 electromobility government programme. At the time of publication, the “Electric Mobility in Pilot Regions” program has allocated a total of EUR 130 million to eight pilot electric mobility projects located across Germany. Eight model regions were selected to test the application of battery-driven mobility within Germany. Thirteen additional locations focused their attentions on smart grid infrastructure as well as information and communications technology for electric mobility. Partners range from carmakers (including BMW, Daimler and Volkswagen) to energy utilities, national and federal state ministries and renowned research institutes. Pilot projects are already building a charging infrastructure and testing applications. German researchers are addressing a wide range of electric mobility issues, covering areas such as battery capacity and light materials for auto bodies. Germany’s electric mobility strategy will be consistently pursued in line with the joint statement issued by industry and the German government on May 3, 2010. As part of the National Development Plan for Electric Mobility, the government will consistently push for the expansion of electric mobility and create the conditions for rapid market penetration. Source: GTAI Industry Brochure, Issue 2013/2014

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Malaysia’s E&E Sector: A Thriving Industry Boosted by Global Demand and Local Talent by Dr Arno Maierbrugger, Inside Investor

The Electrical & Electronics (E&E) industry in Malaysia is one of the most developed in Southeast Asia, mainly due to the government’s promotion of higher-value production, as well as research development and design as opposed to pure assembling activities as in other countries in the region. The establishment of Malaysia’s E&E industry goes back as early as the 1970s, when the government started to promote the sector and invited domestic and foreign investors to set up factories in the country. Since then, the industry became a strong pillar of Malaysia’s economy, contributing about a quarter to the revenue of the entire manufacturing sector as per 2013, around 49 percent to manufactured goods exports and 33 percent to Malaysia’s total exports. The first semiconductor plant was opened in 1972 on the island of Penang, which since has grown into the country’s major E&E production and development hub and, through its free zones, attracted a large number of multinational companies from the US, Japan, Europe, Taiwan and South Korea that have chosen Malaysia to be their regional manufacturing base.

Great waves of foreign investment came in the 1980s, when especially Japanese firms discovered Malaysia as a promising location to set up production facilities. To quote a few big names in the global electronics industry that since have set up shop in Malaysia, there are Dell, Advanced Micro Devices, Siemens, Bosch, Infineon, Honeywell, Western Digital, Agilent, Clarion, Blaupunkt, Intel, Philips, Texas Instruments, Motorola, Hitachi, Sony, Fujitsu, Denso, Samsung and many more. Many of the second-tier electronic giants (Electronics Manufacturing Services companies) are also there, such as Flextronics, Solectron, Celestica, Jabil, Plexus and Sanmina-SCI. Today, the E&E industry in Malaysia counts around 1,700 companies that employs some 600,000 people, and overall investment over the decades adds up to more than 100 billion ringgit, or $31.6 billion. Last year, the E&E industry recorded the highest investments approved in the Malaysian manufacturing sector with 118 projects worth $3.1 billion. In the electronics sector, the industry is focused on products where Malaysia has gained significant expertise over time due

to knowledge transfer and the development of a skilled workforce, including many engineers. These products are mainly semiconductor devices, integrated circuits and transistors, followed by other electronic components and parts, industrial electronics, as well as consumer electronics. Malaysia-based E&E firms have continuously moved up the value chain to produce more sophisticated technology and value-added products, through intensification of research and development activities and outsourcing basic electronic manufacturing services to local companies. Adding to this, the electrical sector provides household appliances, electrical fittings, wires and cables, as well as automotive batteries, and the products are mainly highend electrical devices and goods sold on both the domestic and the international markets. Besides these products, Malaysia has been entering relatively new segments such as solar energy technology and LED lighting. The Malaysian government has issued a directive to phase out conventional light bulbs in 2010 which gave the LED industry a boost. Increasing awareness on energy efficiency has also led to the adoption of

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LED technology in various electronic applications such as tablets, smartphones and various illumination products. LED lighting applications are expected to be the main growth driver in the segment and have induced a number of new investments in LED projects. The solar energy segment was exceptionally strong in 2013 as it accounted for 75.7 percent of the total investments approved in the electrical sector. Most significant solar projects approved in 2013 were all foreignfunded, including an $886 million facility to manufacture highly efficient silicon photovoltaic wafers, cells and modules. Other new projects include a $570 million plant to manufacture thin film solar photovoltaic modules and a $380 million facility to manufacture solar silicon ingots and wafers. The projects are expected to create up to 3,200 new jobs. However, semiconductors remain the most important export product of Malaysia’s E&E industry. Growing global demand for semiconductors in mobile devices, storage devices, optoelectronics, car electronics and embedded technology contributes to a continuous growth in this particular product segment. In 2013, semiconductors accounted for 41.2 percent or $31 billion of

Malaysia’s total E&E exports. Factories have also been setting up research and development facilities alongside their manufacturing operations to leverage their design capabilities and create a wider array of new technologies and products. The strength of Malaysia’s E&E industry is a combination of certain basic factors important for foreign investors: a stable government, good economic policies accompanied by a range of incentives, top infrastructure and a well-educated and skilled knowledge workforce. The result is that Malaysia, as opposed to some of its neighbours, has developed the expertise to produce high-end electronics and electrical products for the world market instead of just providing assembling services. Local Malaysian companies have been benefiting heavily from this development, as they became part of the E&E supply chain for equipment, materials, parts and components, and they also provide special services such as contract design, burn-in testing, failure analysis and prototyping. There is also strong activity in product development: investment in design and development of new E&E products has grown significantly over the past years to

more than $700 million in 2013, and the number of product development engineers and product designers more than doubled to 5,000 over the past five years. This made many Malaysian subsidiaries of multinationals important contributors to the firms’ global business, and as a result many companies set up business operations in human resources, IT, logistics, finance and procurement in Malaysia which they normally do not do at assembling facilities. Some have argued that Malaysia, due to this factors and due to its aim to become a highincome nation by 2020, might become too expensive for multinationals in the long run, as the major draw for foreign investors to set up shop in Southeast Asia still remains low to moderate manpower and procurement costs. The Malaysian government is well aware of the situation and thus is promoting and supporting the local E&E industry to grow by developing more local talents and boosting research cooperation on the industrial and academic level. Other steps are support for local small and medium companies and several startup funding programmes, all with the aim to create higher-value activities on the local level and encourage domestic firms to transform into total solutions provider in the E&E sector.

14 FEATURE

Emery Oleochemicals Embarks on “Sourcing with Respect” Guidelines As Part of Its Sustainability Initiatives The Sourcing with Respect guideline is our company’s response to the growing need for transparency within supply chains on good corporate behaviour. We focus on issues revolving around human rights, labour, environment and corruption with the ambition to maintain supply chains that develop habitable environments and advancing prosperity for all with profit growth.

From left: Mr Hans-Peter Eckardt, Chief Sustainability Officer at Emery Oleochemicals; Mr Mohd Shah Bin Hashim, President of Global Compact Network Malaysia.

Emery Oleochemicals is a leading producer of natural-based chemicals, made predominantly from natural oils and fats such as plant-based oil and tallow, with an extensive product portfolio, including renewable solutions for the Agro Green, Bio-Lubricants, Eco-Friendly Polyols, Green Polymer Additives, Home & Personal Wellness and OleoBasics markets. With a revenue of US$1billion (2013), the company is headquartered in Malaysia with manufacturing plants spanning three continents – Asia Pacific, North America, and Europe. Emery Oleochemicals’ global operations are backed by a diverse workforce and an extensive distribution network covering over 50 countries worldwide. During the recent launch of the company’s Responsible Sourcing Guidelines (RSG) Programme, Hans Peter Eckardt, Chief Sustainability Officer and Faroze Nadar, Corporate Sustainability Senior Manager at Emery Oleochemicals Group shared some background information of the guidelines and gave valuable insight on their experiences with Corporate Sustainability. Q: Emery Oleochemicals will be implementing the “Sourcing with Respect” (SRG) guidelines, which focuses on sustainability credentials of suppliers. Could you please share with us what was your initial concern which led to the establishment of these guidelines?

Our SRG framework was developed in part in response to rising demand from our clients in ensuring supply chain compliance in environmental and social issues and our own intention to be a sustainable business. As we ourselves are part of bigger global supply chains, we need to ensure that parts under our sphere of influence are behaving in a responsible manner. We decided to benchmark established initiatives and integrate the 10 principles of UNGC to model ours on so that our SRG are aligned with industry demands. At the same time, we also developed the assessment evaluating expected behaviours. I think this gives us the possibility to learn, assist our supplier network and to keep track on performance and progress. Q. The key objective of the “Sourcing with Respect” Guidelines is to enhance the suppliers’ social and environmental standards. What would you do to help the suppliers to improve their performance if they do not meet the standards of the sustainable sourcing guidelines? First it is important to note that the SRG has been developed with an aspirational spirit. Hence, we take a long term partnership view with our suppliers. If there are suppliers who are not meeting the expected social and environmental standards, we will address the topics and find ways to help the supplier to improve the situation. This would typically involve setting co-targets and realistic time bound plans of improvement. We would only resort to eliminate suppliers from our supply chain for non-conformance issues if they repeatedly fail or continuously refuse to meet agreed plans. However, we maintain a zero tolerance to corruption

and labour issues of which we will not hesitate to take immediate action. Q. During the implementation of the responsible sourcing guidelines, how do you monitor the process in order to ensure the guidelines are properly adhered? The key aspects of our supply chain behaviour are defined in our SRG. A set of questions are developed around these guidelines and embedded online using an online tool. Then, we invite the suppliers to answer these questions on the online tool and self-audit their performances against our criteria. To make this tool as robust as possible we have also in-built certain conditions that would automatically qualify our suppliers if they have achieved certain types of certification such as ISO14001 or the SAA8000. Through this online platform we would have an aggregated dashboard of our supply chain performance. In addition, we will be able to monitor progress and develop supplier development programs where necessary. Q. How does the online tool benefit to the ‘Sustainable Sourcing Guidelines’ programme? We have a substantial number of suppliers globally. By partnering with Ecodesk, we sought to develop the quickest, effective and tangible method to be able to engage and collate the required data. By leveraging on an online tool, both us and our suppliers benefit – we by being able to access their data, our suppliers by being able to access their individual reports to track their own data. As the online tool is also used by other global companies, the individual suppliers can reuse their profile for others as well hence reducing replication for them. We are also able to use the aggregated data to report on our sustainability performance and improvement plans. The SRG roll out will be conducted in phases. Phase one focuses on our key suppliers supplying us with palm oil products, tallow, energy and transportation with a target to have 50% of them self-audited by end 2015.

FEATURE 15 Q. In your opinion, what will be the biggest challenge to Malaysian companies in order to increase awareness on responsible sourcing and sustainability in Malaysia? Corporate Sustainability is gaining traction as a business need among Malaysian companies. Coupled with growing governmental regulations and initiatives such as the soon to be launched ESG index, it will eventually transition into a business compliance initiative. To position Malaysian companies to leverage on growth opportunities provided by sustainable development issues, there needs to be a clear shift from a purely philanthropic approach of CSR into a business focused sustainability strategy. A key enabler is to ensure sustainability practitioners have the right competencies and qualifications. The other major challenge, which is not unique to Malaysian organisations, is for leaders to consider triple bottom line issues when making decisions. There must be a balanced view on environmental and social impact when deciding on profitability matters. At Emery Oleochemicals, we are hoping to be able to demonstrate that businesses that invest in sustainability issues would outperform others.

Mr Hans-Peter Eckardt together with staff of Emery Oleochemicals and representatives from MGCC after the launch.

16 FOCUS

Volkswagen Premium Sedan: The Jetta

Shortly after the introduction of the locally assembled new Polo 1.6, Volkswagen once again makes headlines with the launch of its fourth and latest German engineered Malaysian assembled vehicle – the Jetta. The Jetta is part of Volkswagen’s sedan range for the Malaysian market, and an extension of offering Malaysians the true experience of ‘Das Auto’ or The Car. Freshly rolled out of the assembly line in Volkswagen’s partner DRBHICOM’s plant in Pekan, Volkswagen’s popular sedan hits dealerships nationwide with enhanced entertainment features, offering Malaysian fans a new level of class and affordability. The Jetta now equipped with the new RCD320 radio and upgraded with additional 2 speakers complementing its existing 6 speakers, guarantees a more fun and relaxing drive – through short trips and long journeys. Retaining its award-winning 1.4 TSI twin-charged engine and 7-speed Direct Shift Gearbox (DSG), the Jetta is produced using German engineering at its finest, with innovations specific to the brand that is both efficient and environmentally-friendly. Its engine specification produces a superior torque of 240Nm kicking in from 1,500rpm – placing the Jetta as the most powerful sedan in its category. The Jetta is fast and powerful, just as it is fuel efficient. Corresponding to Volkswagen’s ‘Think Blue.’ philosophy, this well-liked sedan returns an impressive fuel consumption of 6.0 litres/100 km (16.7 litres/ km) and emits a low 139g/km of CO2.

In its driving properties, the Jetta is also one of the safest and most reliable vehicles in the world. This sedan adds on to Volkswagen’s list of award-winning products that boasts the 5-star Euro-NCAP safety rating and comes as standard with a Traction Control System, Electronic Differential Lock (EDL), electronically-controlled ABS and EBD, and complemented by brake assist and 6 airbags. On the exterior front, the Jetta’s compelling combination of style, elegance and sportiness gives it a distinctive appearance. The stylish yet sporty sedan that truly exceeds expectation with outstanding fuel efficiency and class leading comfort, safety and connectivity features; the Jetta has it all.

18 FEATURE

STAEDTLER Celebrates 50 Years in Malaysia Q: In your opinion, what is STAEDTLER’s competitive advantage over other brands?

Mr Christopher Huehn, Chief Executive Officer of STAEDTLER Marketing Sdn Bhd

Q: Please tell us briefly about your company and activities in Malaysia. STAEDTLER was founded in 1835 by Johann Sebastian Staedtler in Germany. We have 22 subsidiaries and over 80% of our entire products are still ‘Made in Germany’. With three production plants in the Nuremberg metropolitan region, we are the largest European manufacturer of wood-cased pencils, erasers, mechanical pencil leads and modelling clays. In 1964, we began operation in Malaysia and today, we are one of the leading stationery brands in the country with strong visibility in the market and social media. With over 150,000 growing number of fans on the STAEDTLER Malaysia Facebook page, we find creative ways in implementing social media in our promotional activities. This year, we celebrate 50 years of providing quality writing instruments in Malaysia, introduced our exclusive line of STAEDTLER premium writing instruments and launched our very first premium writing instruments e-commerce store here. Through this special line, we have added the final piece on the way to becoming a brand for life.

The history of the STAEDTLER pencil began in 1662, many years before the actual foundation of the company with the help of Friedrich Staedtler. That was the year in which first references to Friedrich Staedtler are to be found in Nuremberg’s city annals. This valuable know-how of the pencilmaking trade had been passed on through five generations before in 1835, in the 6th generation, Johann Sebastian Staedtler laid the foundation for today’s successful STAEDTLER company group, where the legacy of good ideas continues strong. As one of the oldest industrial companies in Germany, we take advantage of the great tradition of Nuremberg pencil makers, centuries of experience and particular advances in research and development to manufacture innovative products of the highest brand quality. In 1997, the STAEDTLER foundation was officially recognised and certified as a public foundation under civil law which holds all shares of the STAEDTLER group. This simply means that part of the profits we make are given back to society through the fundings of research and innovation at German polytechnics and universities. With the Noris stylus pencil and “The Pencil”, we have bridged the analogue and the digital worlds, making us pioneers in the creation of a hybrid pencil with stylus functions. We also apply strong emphasis on the practice of environmentally friendly manufacturing processes. For example, our WOPEX black lead pencil uses certified woods from sustainably managed forests in Germany and the manufacturing of it does not practice tree wastage. It uses up to 70% of a tree compared to the conventional method of pencil production that only uses 30% of a tree. Through our e-commerce store for premium writing instruments in Malaysia, our customers get direct online access to our exclusive range of fine writing instruments comprising of fountain pens, rollerball pens, ballpoint pens, pencils, stylus pencils and accessories.

Q: Besides stationaries, what other products does STAEDTLER offer and how do you think your customers/clients can benefit from using the products? Through Mars Clay, we supply the modelling material for the first life-size mock-up to renowned car manufacturers of all sizes in Europe, the USA and Asia – and we are the leading company in this sector. Our FIMO range comprises clays and hobby and craft materials. FIMO comes in a variety of colors and types, and is used for making jewelry and accessories to name a few. There is a growing community of FIMO experts who make a living out of their creativity. Our FIMO Kids ovenhardening modelling clay allows children to be inventive and craft their own toys. Despite technological advancements, it’s still with classics like our modelling clays that children get to learn the most.

Q: Being established in Malaysia for 50 years, can you share with us the company’s journey in the country so far and the opportunities STAEDTLER Malaysia anticipates in the near future? For generations, Malaysians have grown with us and have been part of our journey of inspirations. Our LUNA coloured pencils have gained popularity for its quality and now, with the new LUNA assortment, we bring to you a wonderful range of writing, marking, highlighting and colouring instruments for office and for school use. Through our innovations, we will continue to sustain the relevance in writing as well as drawing by bridging the analogue and the digital worlds through pencil. We are also focused in growing our STAEDTLER premium line here. We recently received the Reader’s Digest Trusted Brand Gold Award™ in the “Pencil” category in Malaysia for 2014. This was the result of the Reader’s Digest Brand Survey aimed at recognizing brand strength measured via votes by consumers. With such an accolade, we strive to continue to be your inspiration.

20 LEGAL & INVESTMENT

Liberalization of the Legal Services Market in Malaysia

On 3 June 2014, the Legal Profession (Amendment) Act 2012, further amendments and the Legal Profession Rules 2014 came into force. Due to these changes, there is an initial opening and liberalization in the services sector with regard to the permission of foreign lawyers and law firms in Malaysia. Because of the newly introduced part IVA of the LPA, it is now possible for them to provide legal advice if they obtain a license from the Malaysian Bar Council. The Amendment Act provides for three different kinds of licenses: • International partnerships between foreign and Malaysian law firms; • Qualified Foreign Law Firm – the QFLF; • And the employment of foreign lawyers in Malaysian law firms. With this, foreign lawyers now also have the chance to participate in arbitration proceedings in Malaysia. Moreover, lawyers dealing with a different law than Malaysian law have the right to enter Malaysia to work within the context of their projects for up to 60 days. The licenses mentioned above will only be granted to lawyers who are staying in Malaysia for at least 182 days per year and who can provide proof of the required knowledge and experience in the respective field of law. The have to be registered with the Bar Council and have to renew this registration every year. The licenses are all granted for a time period of three years and can be extended on request. Specifics and requirements of particular licenses An international partnership is one between a foreign and a Malaysian law firm. The share of the Malaysian law firms and lawyers has to be at least 60%, whereas the share of foreign law firms may not be less than 40%.

A QFLF is an independent foreign law firm which is not required to have a partnership with a Malaysian law firm. It is important to know that only 5 QFLF licenses are planned to be assigned. Moreover, the law firm applying for this has to have a certain expertise in the field of Islamic financial law. Furthermore, the percentage of the Malaysian lawyers in the law office should not be less than 30%. With regard to the employment of foreign lawyers in a Malaysian law firm, it should be noted that their percentage should not be more than 30% of the total number of lawyers employed. The licenses do not grant a right of providing full legal consultation but are limited to certain areas of law. In the particular area of law, the topic has to correspond with Malaysian law in some way and at least one additional international law, amongst others. Also, many areas are completely excluded from the licenses, such as constitutional and administrative law, criminal law, family law and several others. The supervision of the licensed law firms and lawyers will be led by a special Selection Committee of the Malaysian Bar Council. This Committee has to take all applications into consideration and makes suggestions to the Bar Council as to whether a proposed license can be given or not. Should you have further questions, please feel free to contact the MGCC Corporate Services team at [email protected] Source: Malaysian Bar Association (http://www.malaysianbar.org.my)

22 ECONOMICS

www.gtai.com

Öl und Gas treiben Malaysias Rohstoffsektor an von Rainer Jaensch

Malaysia’s oil and gas sector is going ahead Milliardeninvestitionen in Öl- und Gasprojekte: Bergbau with full steam, at least for the investment. steht im Schatten Petronas and its partners are pumping In Malaysias Öl- und Gassektor laufen die Investitionen auf Hochtouren. Um die nur mäßig billions of dollars into the exploration and steigende Produktion anzuregen, pumpen die staatliche Petronas und ihre Partner jährlich production of oil and gas every year. The Milliardenbeträge in die Förderung und Verarbeitung. Im Schatten der Ölbohrtürme conventional mining industry is however stehen die klassischen Bergwerke, auch wenn der Output an Eisenerz, Kohle, Zinn und Gold etwas zugenommen hat. Ausländische Konzerne nutzen Malaysia eher zum relatively small. But the output of iron ore, Umschlag und zur Verarbeitung von Bergbauerzeugnissen. (Internetadressen) coal, tin and gold has slightly increased.

Öl und Gas dominieren in Malaysia nicht nur den gesamten Bergwerkssektor, sie ziehen auch wie ein Magnet steigende Investitionen in Milliardenhöhe an. Deutliche Fortschritte und zweistelliges Wachstum sieht Prakash Chandran, Präsident und Hauptgeschäftsführer von Siemens Malaysia im Gespräch mit Germany Trade & Invest. Auch andere Zulieferer in den expansiven Kohlenwasserstoffsektor – von Messgeräteherstellern bis zu Chemiekonzernen – bestätigen den Trend.

Das zunehmende Engagement spiegelt sich in den genehmigten Investitionen wider. Lagen diese 2012 für Explorationsprojekte bei 2,8 Mrd. Malaysische Ringgit (RM; 700 Mio. Euro; 1 RM = 0,25 Euro), so zog der Öl- und Gassektor 2013 Genehmigungen von 7,1 Mrd. RM an. Darüber hinaus stieg in der güterproduzierenden Industrie im Bereich Erdölerzeugnisse und Petrochemie das genehmigte Engagement um 2,2% auf 6,2 Mrd. RM. Petronas-Konzern mit Großprojekten Der staatliche Öl- und Gaskonzern Petronas, der zusammen mit Partnern nicht nur in Malaysias Up- und Downstream-Bereich sondern weltweit aktiv ist, investiert ebenfalls kräftig. Beliefen sich die gesamten Kapitalausgaben des Konzerns 2013 auf rund 56 Mrd. RM, sollen es in den kommenden drei Jahren jeweils 60 Mrd. RM werden. Von den Großprojekten der Petronas fallen teilweise milliardenschwere Aufträge an Ausrüster und Service-Unternehmen ab. So konnte die Sapurakencana Petroleum Bhd Mitte 2014 drei neue Verträge und eine Vertragsverlängerung im Wert von 2,3 Mrd. RM für OffshoreProjekte in Malaysia und Thailand hereinholen. Die Vorhaben der Petronas werden immer anspruchsvoller und teurer. Denn es geht zunehmend in schwierigeres und tieferes Terrain, in Entwicklungsprogramme für marginale Ölfelder und in die erweiterte Ölförderung (“enhanced oil recovery”). Damit sollen aus den zur Neige gehenden Vorkommen möglichst viel herausgeholt und neue Lagerstätten erschlossen werden. Bislang wächst der Output nur mäßig. Stieg 2012 die Ölproduktion pro Tag um 3,1%, dürften es 2013 nur noch 2,5% gewesen sein. Damit kamen durchschnittlich 600.000 Barrels zutage. Die Erdgasförderung zeigte sich etwas expansiver: Nach 1,5% Zuwachs 2012 sollen es 2013 immerhin 3,8% gewesen sein. Damit wurden 6.250 mmscfd Erdgas nutzbar. Auch insgesamt wächst der Bergwerkssektor, der fast ausschließlich auf Öl und Gas basiert, nur flach. Belief sich das Plus 2013 auf real 0,5%, prognostiziert die Regierung für 2014 einen Zuwachs von 1,6%.

ECONOMICS 23 Öl- und Gasproduktion sowie Reserven (Veränderung in %) 2012

2013 *)

585.000

600.000

2,5

5,95

5,85

-1,6

29

27

Förderung (in mmscfd)

6.023

6.250

3,8

Reserven (in trillion cubic feet)

92,1

98,3

6,7

37

43

Veränderung

Erdöl Förderung (in Barrels pro Tag) Reserven (in Mrd. Barrels) Reichweite der Reserven (in Jahren) Erdgas

Reichweite der Reserven (in Jahren) *) Schätzung Quelle: Petronas

Bergbauförderung wächst nur langsam Der “klassische” Bergbau, also der Abbau von Kohle, Erzen, Edelmetallen und Steinbruch, führt neben dem mächtigen Öl- und Gassektor ein Schattendasein. Dies verdeutlicht das Säulendiagramm im “Economic Report 2013/14” des Finanzministeriums. In der Wertschöpfungssäule für “Mining” erscheint 2013 der Bergbau lediglich als schmaler Sockel mit einem geschätzten Wert von 941 Mio. RM. Darüber türmen sich die Öl- und Gasförderung mit Werten von 34,2 Mrd. und 29,7 Mrd. RM. Zwar gab es in den vergangenen Jahren Initiativen von staatlicher und privater Seite, die Förderung von Zinn, Eisenerz, Kohle etc. stärker zu beleben. Diesen fehlt aber bislang der Durchbruch.

Zugenommen hat auch die Kohleförderung (+1,1%) mit weiterem Potenzial. So werden die gesamten Reserven auf 1,7 Mrd. t geschätzt. Sie lagern zu 99% in den weniger entwickelten östlichen Landesteilen Sarawak und Sabah. Nachfrage nach dem Brennstoff ist auch reichlich vorhanden, weit mehr als die lokale Förderung hergibt. So muss der Großteil des wachsenden Bedarfs durch Importe aus Indonesien, Australien und der VR China gedeckt werden. Hauptverbraucher sind die Kraft- und Zementwerke und im geringeren Umfang Eisen- und Stahlwerke.

Malaysia verfügt unter anderem über Vorkommen an Bauxit, Kohle, Gold, Eisenerz, Zinn und Industriemineralien und fördert diese im bescheidenen Rahmen. Teilweise ist die Produktion gestiegen, so 2012 bei Eisenerz um 25%, bei Zinn um 9,7% und bei Gold um 8%.

Produktion von Bergbauerzeugnissen *) Produkte

2011

2012

Eisenerz

8.077.879

10.077.136

Kohle

2.915.788

2.948.191

Bauxit

188.141

117.232

Zinn

3.340

3.664

Gold (in kg)

4.219

4.550

*) Angaben in metrischen Tonnen, falls nicht anders vermerkt. Quelle: Department of Minerals and Geoscience, Malaysianminerals.com

Verarbeitung von Importerzen Großprojekte ausländischer Konzerne in Malaysia zielen nicht so sehr auf die Ausbeutung inländischer Vorkommen, sondern eher auf die Weiterverarbeitung und den Vertrieb importierter Rohstoffe. Der australische Produzent von seltenen Erden Lynas hat in der malaysischen Küstenstadt Kuantan die weltweit größte Verarbeitungsstätte im November 2012 in Betrieb genommen. Er will nun auch seinen Hauptsitz nach Malaysia verlegen.

Rohstoffe kommen oft aus dem Ausland und gehen nach der Verarbeitung dahin zurück. So hat der brasilianische Bergwerkskonzern Vale über eine 1 Mrd. US$ in ein Eisenerz-Lagerund Distributionszentrum in Teluk Rubiah investiert. Die erste Phase hiervon ist im Frühjahr 2014 in Betrieb gegangen.

24 ECONOMICS

First Half of 2014: General Government in Germany Achieves Surplus of 16.1 Billion Euros Net lending of general government amounted to 16.1 billion euros in the first half of 2014 according to provisional results of the Federal Statistical Office (Destatis). When measured as a percentage of the gross domestic product at current prices (1,425.8 billion euros), this results in a ratio of +1.1%. The budgets of central government, state government, local government and social security funds benefited from a very good employment situation. With net lending amounting to 4.0 billion euros, central government succeeded for the first time since 1991 to achieve a positive result in the first half of any year. With net borrowing standing at 0.2 billion euros, state government narrowly missed a balanced budget. Compared with the same period of the previous year (+1.3 billion euros), state government thus achieved a slightly worse result. The surplus of local government amounted to 5.3 billion euros, which was by just under 1 billion euros less than a year earlier. The surplus of social security funds in the first half of 2014 increased markedly to 7.1 billion euros, following a surplus of 3.9 billion euros in the same period of the previous year. The revenue of general government in the first half of 2014 was up to 636.9 billion euros, which was an increase of 21.2 billion euros (+3.4%) from the first half of 2013. Although government expenditure rose markedly, the increase was considerably smaller than revenue. Expenditure in the first half of 2014 was up by 14.9 billion euros (+2.5%) to 620.8 billion euros.

The most important source of government income is taxes, which amounted to 329.5 billion euros, thus accounting for a good half of total revenue. The increase in tax revenue (+3.0%) remained large in the first half of 2014, with the rise in current taxes on income, wealth, etc. (+3.1%) being slightly larger than that in taxes on production and imports (+2.9%). As regards sub-items of current taxes on income, wealth, etc., above-average increases were recorded in the first half of 2014 for income tax (+5.0%) and especially for assessed income tax (+8.3%), whereas decreases were observed for revenue from trade tax (–1.1%), capital yields tax (–1.0%) and, in particular, corporation tax (–6.8%). The increase in taxes on production and imports is due in particular to a 3.7% rise in VAT receipts, while revenue from other taxes on production were down 2.2% mainly because of a fall in receipts from nuclear fuel tax. Also, social contributions paid to general government were markedly up by 3.4% to 233.7 billion euros. The largest increase, however, was recorded for government revenue from dividends received, which nearly doubled (+98%). The main reason is markedly higher dividends paid by Deutsche Bundesbank to central government, which in the first half of 2014 amounted to 4.6 billion euros, following roughly 600 billion euros in the same period of the previous year.

Government expenditure in the first half of 2014 was up 2.5% to 620.8 billion euros. A slightly below-average increase (+1.7%) was observed here for social benefits other than social transfers in kind, which is by far the largest expenditure component of general government. Larger increases in expenditure were recorded for compensation of employees paid by general government (+2.9%), social benefits in kind (+5.3%) and gross capital formation (+16.5%). Government expenditure on interest to be paid were markedly down (–9.3%) in the first half of 2014. For the first time, the above figures are based on the definitions of the European System of Accounts (ESA) 2010. Due to conceptual differences, these figures differ from those published previously according to the ESA 95 for general government revenue, expenditure and net lending/net borrowing. Changes are due, in particular, to a more stringent definition of general government, a recalculation of premiums and discounts regarding interest payments of general government, the implementation of the new provisions on standardised guarantees, the treatment of expenditure on research and development (R&D) as investment expenditure, the modified representation of VAT-based own resource to be paid to the EU, and the abolishment of special provisions on swaps and forward rate agreements.

Net lending/net borrowing of general government as a percentage of gross domestic product at current prices 2009

2010

2011

2012

2013

ESA 2010

–3.0

–4.0

–0.8

+0.1

+0.3

ESA 95

–3.1

–4.2

–0.8

+0.1

+0.2

Source: Destatis

ECONOMICS 25

Economic and Financial Developments in Malaysia in the Second Quarter of 2014 The Malaysian economy expanded by 6.4% in the second quarter of 2014 Global economic activity continued to expand at a moderate pace in the second quarter. The recovery in the US resumed after an unusual weather-related weakness in the first quarter. Growth in Japan was, however, affected by the implementation of the increase in the consumption tax in April. In Asia, economic activity continued to expand, albeit at a more moderate pace in most economies. The Malaysian economy registered a strong growth of 6.4% in the second quarter of 2014 (1Q 2014: 6.2%), underpinned by higher exports and continued strength in private domestic demand. On the supply side, growth in the major economic sectors remained firm, supported by trade and domestic activity. On a quarter-on-quarter seasonally adjusted basis, the economy grew by 1.8% (1Q 2014: 0.8%). Exports and private sector activity remained the key drivers of growth during the quarter. Private investment continued to register double-digit growth, expanding by 12.1% (1Q 2014: 14.1%), reflecting investments in the services and manufacturing sectors. Private consumption increased by 6.5% (1Q 2014: 7.1%), supported by stable employment conditions and continued wage growth. In contrast, public sector expenditure declined by 2.1% (1Q 2014: 2.7%). Public consumption declined marginally by 1.3% (1Q 2014: 11.2%), reflecting lower Government spending on emoluments, and supplies and services.

The economy expanded in the second quarter (at constant 2005 prices) RM billion 250

Annual change (%) 6.2 6.4 7 6

200

5

150

4

100

3 2

50 0

1 1Q

2Q

3Q

2011

4Q

1Q

2Q

3Q

2012

4Q

1Q

2Q

3Q

2013

4Q

1Q

2Q

0

2014

Source: Bank Negara Malaysia

Public investment declined by of 3.3% (1Q 2014: -6.4%), due to lower spending on fixed assets by both the Federal Government and public enterprises.

was due to lower inflation in the food and non-alcoholic beverages and housing, water, electricity, gas and other fuels categories.

On the supply side, growth in the major economic sectors remained strong. The services sector recorded sustained growth, supported mainly by the trade-related subsectors. The manufacturing sector expanded at a faster pace underpinned by the electronics and electrical cluster, particularly semiconductors. The construction sector expanded at a more moderate pace, driven mainly by the residential and non-residential sub-sectors. Meanwhile, the agriculture sector registered strong growth, reflecting higher production of palm oil. The mining sector turned around to record positive growth, due mainly to higher production of both natural gas and crude oil.

The trade surplus amounted to RM18.4 billion in the second quarter of 2014 (1Q 2014: RM26.3 billion). Gross exports grew at a stronger pace of 14.2% (1Q 2014: 10.8%), reflecting the continued expansion of global economic activity. Gross imports also increased, registering growth of 8.6% (1Q 2014: 5.5%)

The inflation rate, as measured by the annual change in the Consumer Price Index (CPI), averaged 3.3% in the second quarter of 2014 (1Q 2014: 3.4%). The slight decline

The international reserves of Bank Negara Malaysia (BNM) amounted to RM423.6 billion (equivalent to USD131.9 billion) as at 30 June 2014. This reserve level has taken into account the quarterly adjustment for foreign exchange revaluation changes. As at 31 July 2014, the reserves position amounted to RM423.5 billion (equivalent to USD131.8 billion), sufficient to finance 9.0 months of retained imports and is 1.2 times the redefined short-term external debt.

26 EDUCATION & TRAINING

Study in Germany Info-Sessions What is an “info-session”? An info-session (short for information session) is a session where we provide details about studying in Germany. We will conduct presentations to groups based on different study levels (Bachelor’s degree, Master’s degree and PhD) on each alternate week.

When are the info-sessions held? Our info-sessions are usually on Fridays. On certain circumstances, we might have the info-sessions on other days as well. For example, when a public holiday falls on a Friday, we might have the info-session on Thursday instead.

Where are the info-sessions held? The info-sessions are held either at our Information Centre or online through our chatroom.

How to register? Please log on to our website www.daadkl.org for details on registration and schedule. Join us for information on studying in Germany!

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28 EVENTS

Sundowner 21 August 2014, Urban @ Hotel Istana Kuala Lumpur

From l. to r. Grace Lee (Managing Director, Milestone Production Sdn Bhd), K. H. Lim (Board of Director, MGCC), Valarie Yong (Assistant Manager, Artiste Management Services)

From l. to r. Ahmad Khairuddin (Executive Director, Investment Promotion, MIDA), Max Say (Chief Marketing & Partnership Officer, ASLI)

From l. to r. Chadwick Siebel (Key Account Manager, Rhenus Logistics Sdn Bhd), Maike Zacharias (Marketing Officer, MGCC), Alexander Strecker (Management Trainer & Consultant, Alexander Strecker Management Consulting & Training)

From l. to r. BY Chong (Territory Sales Manager, SSI Schaefer Systems (M) Sdn Bhd), Tobby Hasan (Business Development Manager, Santa Fe Relocation Services), Kenn Tung (Business Development Manager, SSI Schaefer Systems (M) Sdn Bhd)

From l. to r. Mr Lionel Tan (Director Business Development, Schenker Logistics (Malaysia) Sdn Bhd), Sven Schneider (Head of Corporate Strategic Planning, SSIC Berhad), Kai Kudenholdt (Director Ocean Freight, Schenker Logistics (Malaysia) Sdn Bhd)

From l. to r. Frank Geerken (Managing Director, Geerken Green And Solar Solutions Sdn Bhd), Claus Kuhnert (Director Logistics, Schenker Logistics (Malaysia) Sdn Bhd), Dr Ir Marco Tieman (Chief Executive Director, LBB International)

From l. to r. Datuk Muhammad Feisol (Board of Director, MGCC), Martin Mertzger (Board of Director, MGCC), Kevin Debette (Business Development Manager, Tebodin Malaysia Sdn Bhd)

From l. to r. Kamalul Amir Abdullah (Vice President Sales, CompuGroup Medical Malaysia Sdn Bhd), Francis Lee (Board of Director, MGCC), Wendy Lau (Managing Director, Transearch Wendy Lau)

From l. to r. Rachael Lim (Manager, RSM RKT Group), Sheena Cheong (Admin. Executive, RSM RKT Group), Michael Kuehner (Director, edotco Group Sdn Bhd), Prof. Dr Karl Wagner (Professor, Universiti Kuala Lumpur Business School)

EVENTS 29

GES 2014: Ökonomie und Gesellschaft

im Gleichtakt entwickeln

Von links nach rechts: Anton Harber, Professor of Journalism and Media Studies, University of Witwatersrand, Johannesburg, South Africa, Robert Johnson, President, The Institute for New Economic Thinking, USA; Joseph Stiglitz, Nobel Laureate; Professor, School of International and Public Affairs (SIPA), Columbia University, USA .

Dennis Snower, Präsident, Institut für Weltwirtschaft, Kiel; Präsident Global Economic Symposium. Pascal Lamy, Honorary President, Notre Europe – Jacques Delors Institute, France.

Welche neuen Wege gibt es, um wachsende Ungleichheit in Gesellschaften zu vermeiden? Und wie lassen sich Finanzsysteme länderübergreifend stabilisieren? Für diese und weitere Fragen entwickelten vom 6. bis 8. September 700 Experten aus aller Welt auf dem Global Economic Symposium (GES) in Kuala Lumpur, Malaysia, Lösungsvorschläge. Wirtschafts-Nobelpreisträger Joseph Stiglitz, EU-Kommissar Laszlo Andor, Victor Chu, Chairman und CEO der First Eastern Investment Group, und Pascal Lamy, der frühere Chef der Welthandelsorganisation (WTO) gehörten zu den Teilnehmern. „Wir befinden uns in einer neuen gesellschaftlichen und wirtschaftlichen Transformationsphase“, sagte Prof. Dennis J. Snower, Präsident des Kieler Instituts für Weltwirtschaft (IfW), in Kuala Lumpur zur Eröffnung des Symposiums. Die zunehmende Vernetzung innerhalb von Gesellschaften und über Ländergrenzen hinweg schaffe neue Chancen und Probleme. Es gelte die Zusammenhänge von ökonomischer und gesellschaftlicher Entwicklung zu erkennen und im Gleichtakt zu gestalten. Entsprechend lautete das Motto des GES 2014: „Restructuring Economies, Transforming Societies“. Die Teilnehmer berieten in über 40 Sessions über Lösungsvorschläge für länderübergreifenden Fragen: Wie kann man die landwirtschaftliche Produktion klimafreundlicher gestalten? Wird Geld künftig nur noch digital

ausgetauscht? Verstärkt die Geldpolitik Einkommensungleichheiten? Wie bringen Freihandelsabkommen den größten Wert für Wirtschaft und Gesellschaft? Und wie lassen sich Klimaschutz und Wettbewerbsfähigkeit vereinbaren? Wie kann eine intelligente Stadtplanung in der wachsenden Zahl von Megacities weltweit gelingen? Im jährlichen Wechsel findet das Symposium am Heimatstandort des Kieler Instituts für Weltwirtschaft und im Ausland statt. Die Experten aus Politik, Wirtschaft und anderen Organisationen kamen in diesem Jahr zum GES erstmals in einem asiatischen Land zusammen. Organisiert wird das GES 2014 vom IfW in Kooperation mit der Deutschen Zentralbibliothek für Wirtschaftswissenschaften – Leibniz-Informationszentrum Wirtschaft (ZBW). Gastgeber war in diesem Jahr die Universiti Teknologi MARA (UiTM), eine der führenden Universitäten Malaysias.

30 GERMAN INSTITUTIONS

German-Malaysian Talks on Sustainable Forestry Malaysia follows on the path of sustainable forestry. This is the message that a high-ranking delegation from Germany will take home. Representatives from the Federal Ministry of Food and Agriculture, accompanied by two Members of Parliament, the President of the German Forestry Council and a representative from WWF Germany visited the Peninsula and Sarawak from 18 - 24 August. They followed up with Malaysian authorities on the implementation of sustainable forestry, mainly the certification process of palm oil plantations and secondary forests. The delegation had a busy schedule, starting at the Forest Research Institute in Kepong, where they learned about the history of the institute and on-going research projects. The German guests then called/stopped at the European Forest Institute, followed by a meeting with Datuk Hammit Singh, Secretary General of the Ministry of Plantation Industries and Commodities.

MP Cajus Caesar (right), the head of the delegation, received a token of appreciate from Datuk Hammit Singh (right), Secretary General of the Ministry of Plantation Industries and Commodities.

MP Cajus Caesar, the head of the delegation, expressed his gratitude that Malaysia is steadily following along the path of sustainability, battling illegal logging, preserving biodiversity and wildlife. He pointed out that Malaysia is continuing to work hand in hand with Germany and the EU regarding the the fine tuning of the certification process. The delegation also spent a few days in Sarawak, where they met with the Director of Forests and were given first hand information by WWF Malaysia about the “Heart of Borneo Corridor” project, meeting with Penan leaders and visiting logging sites.

YOUR WORLD OF LOGISTICS Freight Logistics

You know us from Europe … … and in over 40 locations in Asia. Our services Airfreight

Projects

Ocean freight

High-Tech

Road transport

Digital Archiving

Warehousing

Chemicals

Transshipment

Pharmaceuticals

Value Added Services

Automotive

Contract Logistics

Port Logistics

Rhenus-Group Turnover at the Rhenus Group tops € 4,1 billion, making it one of the logistics service companies with global operations. Rhenus has business locations at more than 390 locations worldwide and employs 24,000 people. Our business areas contract logistics, freight logistics, port logistics and public transport stand for the management of complex supply chains and innovative value added services. We accompany you throughout: No matter how far you go with your company, we will go with you on an expansion path and break new ground. Your Contacts Holger Seehusen – Regional Director Rhenus Logistics Asia Pacific Pte Ltd

Andreas Pistner – Regional Director Rhenus Logistics Asia Pacific Pte Ltd

Email: [email protected]

Email: [email protected]

MEMBERS 31

A. & H. Meyer Touts Cable a. hartrodt Regional Management Solutions at Meeting South East Tenaga 2014 Expo & Forum Asia 2014 Every year, all the cooperative directors and regionals gather biannually for regional meeting held across Southeast Asia to discuss, gather reports and share information and ideas on the next step strategy from all regional departments in a. hartrodt Southeast Asia. This year, the agenda take turns to be in a. hartrodt Malaysia headquarter office in Shah Alam, Selangor. The participants came from a. hartrodt South East Asia offices, which involves Singapore, Indonesia, Vietnam, Philippines, and Malaysia as the headquarter office in SEA, which is monitored by Mr Thorsten Drunagel, Regional Managing Director.

A. & H. Meyer | Tenaga 2014 Expo & Forum.

A. & H. Meyer Sdn. Bhd. participated in the Tenaga 2014 Expo & Forum, held from 10 - 12 June, 2014 at the Kuala Lumpur Convention Center. The event brought together some 13,000 delegates and trade visitors with over 250 exhibitors from countries including the UK, USA, Germany, Japan and China. The company showcased the full range of NETBOX products and a NETBOX Rail+ prototype which is designed particularly for partition walls, and retail and hotel interiors. Despite being a first-time participant in the event, A. & H. Meyer received an overwhelming number of enquiries on its products. Commenting on the event, A. & H. Meyer Sdn Bhd Managing Director Peter Lenhardt says, “This event gives companies an excellent opportunity to exhibit their products on a regional stage and rally public interest in energy efficiency, green technologies and sustainable development.”

Participants from left: Mr Nagarajan Yanaparakasan (General Manager, MY), Mr Michael Krutil (Country Manager, VN), Mr Joseph Argiridis (Managing Director, SG), Mr Thorsten Drunagel (Regional Managing Director SEA, MY), Mr Aykut Acarbay (Regional Finance SEA, MY), Mr Dominique De Smet (Regional Key Accounts SEA, MY), Ms Aida Baharuddin (General Manager, MY), Mr Sebastian Endt (Managing Director, ID), Mr Andrew Atmadja (Regional LCL Development SEA, ID), Ms Armi Perez (Managing Director, PH), Mr Matthias Pichler (Branch Manager KL office, MY), Ms Salina Mustapha (Regional O&G SEA, MY), Ms Narita Ridzuan (Regional PR & Marketing SEA, MY).

Allianz General Launches ‘KampungKu’ to the Rural Community Allianz General Insurance Company (Malaysia) Berhad (“Allianz General”) launched ‘KampungKu’ at Wisma Allianz, its Kuala Lumpur branch office on Jalan Gereja, in May. ‘KampungKu’, a Basic Material Damage Insurance product, provides coverage to rural homes and is the first of its kind to be introduced. It is a Fire insurance policy with a Flood and Windstorm extension as an emergency relief benefit. ‘KampungKu’ provides insurance coverage for Class 3 private dwellings or homes made out of wood. It has a Personal Accident coverage that covers any one loss for Accidental Death, Permanent Disablement or Funeral Expenses.

Two children, accompanied by the VIPs and guests release balloons in the air during the launch of ‘KampungKu’.

Prior to the launch, the ‘kampung’ scene was brought to life through a mural painting outside Wisma Allianz. The mural was painted by Lithuanian artist Ernest Zacharevic who is known for his realistic yet creative mural paintings which have been widely shared on social media.

32 MEMBERS

BASF Organizes Care Product Seminars for Customers The market for personal care products within tropical climates like Malaysia is one of the fast growing markets within Southeast Asia. For BASF, market empathy and scientific excellence are the pillars of its Personal Care business. In the effort of providing better product experiences that fulfill consumer needs, the Care Chemicals division of BASF (Malaysia) Sdn Bhd organised interactive product seminars for its customers and distributors to update them with the latest development in the care chemicals industry and BASF Care Chemicals products. The three-day event was divided into two main categories, which are the Personal Care and Home Care with a theme of ‘From Kitchen to Shelf’ and ‘Convenience and Safeness Home Care’ respectively. Participants were introduced to a range of BASF products such as hygiene, personal care, home care, industrial and institutional cleaning and technical applications. “BASF’s Care Chemicals division constantly strives to anticipate the demands of the personal care market and creates innovative solutions for the sustainable development of the industry. Through this seminar, our customers and distributors get first-hand experience to test out our prototypes and provide instant feedback on our products,” said Kevin Chin, Manager of Care Chemicals, BASF (Malaysia) Sdn Bhd.

BASF personnel explaining proper applications of BASF Care Chemicals products to the participants.

Mercedes-Benz Marks 10th Anniversary of Pekan Production Plant

Mercedes-Benz Malaysia Pekan Production staffs standing in formation of the fascinating 10th Anniversary symbol.

Mercedes-Benz Malaysia Sdn Bhd has recommitted itself as a longterm investor in the Malaysian market. In conjunction with the 10th anniversary of its local production plant, President and CEO Roland Folger said, “As we mark a decade of progress, success and quality at our local production facility, we are also forward looking, and even more motivated by recent developments in Malaysia’s automotive sector.” One in six Daimler Mercedes-Benz passenger cars CKD production plants worldwide, the production plant in Pekan produces C-, E- and S-classes of Mercedes-Benz and Mitsubishi FUSO commercial vehicles. The most recent addition to the plant is the production line for the first-of-its-kind luxury vehicle, the S400L Hybrid. Aside from the subassemblies and high voltage facilities to the S-class line, MBM has invested RM18 million to the production plant to make changes to the latest developments in commercial vehicle line by relocating the body shop and frame assembly.

Endress+Hauser is Awarded as the Leader in the Identification of New Technologies Endress+Hauser is awarded as the leader in identification of new technologies by Fraunhofer Institute, Germany. The aim of the survey was to identify and compare the most successful approaches and concepts for the early identification of new technologies among leading European companies. The study was based on a detailed written survey to which 207 businesses responded. The representatives of Endress+Hauser who took part in the analysis were Ulrich Kaiser, Head of Technology, and Marc Baret, Technology Manager of Endress+Hauser Maulburg, the company’s competence center for level and pressure measurement. Following the pre-selection, the most promising candidates were interviewed in great detail. The anonymized results went to the members of the jury for the final assessment, with the jury eventually selecting five companies that are particularly skilled and successful in implementing their concepts for the early identification of new technologies.

Ear to the ground: Endress+Hauser keeps an eye on the latest technical developments.

MEMBERS 33

OE Celebrates 40 Years in Malaysia

Established in 1974 in Penang, OE Fine Jewellery is celebrating its 40th anniversary this year. Over the past 40 years, the company has gone through many changes. From mainly manufacturing and exporting to Europe, America and Asia-Pacific, it has evolved to cover the retail business sector in Malaysia. Its well-made jewellery and great value for money remained a well-kept secret amongst Penangites until 1997, when it opened more boutiques in the rest of the Peninsula, making its jewellery more accessible to other Malaysians. To celebrate its 40th anniversary, OE has several promotions lined up and the information is available on the official website.

OE’s signature range, the C-Natasha Collection.

Pullman Kuala Lumpur Bangsar Now Officially 5 Stars The Ministry of Tourism and Culture Malaysia has launched the 5th 1Malaysia Contemporary Art Tourism Festival (1MCAT) at Pullman Kuala Lumpur Bangsar on 11 August 2014. With Tourism and Culture Minister, Datuk Seri Mohamed Nazri Abdul Aziz as the launching VIP, it was a memorable and meaningful ceremony for Pullman Kuala Lumpur Bangsar. Only one year in operation, the hotel has officially received the 5-Star Certificate from the Minister at the event. 1MCAT is a yearly effort to promote local artworks painted by talented, home grown artists. The meaningful festival promotes Malaysia’s diverse backgrounds and personalities through art and creativity, giving the world a different view of the country. “Pullman as part of Accor Group, dedicated to promote balanced lifestyle through art will definitely support events and festivals as such,” said Eric Tan, General Manager of Pullman Kuala Lumpur Bangsar during his speech at the ceremony. From Left: Mr Eric Tan (GM of Pullman KL Bangsar), Dato’ Seow Yong Chin (Owner of Pullman KL Bangsar) receiving 5-Star Certificate from Tourism and Culture Minister, Dato’ Seri Mohamed Nazri Abdul Aziz.

Pan Pacific Hotels Group Appoints Goh Tee Kay as Acting General Manager With Sharmini Moganasudram’s move to become the Group’s first female hotel General Manager in charge of PARKROYAL on Kitchener Road in Singapore, PARKROYAL Serviced Suites Kuala Lumpur’s Resident Manager Goh Tee Kay has been promoted to become the property’s Acting General Manager. Tee Kay has been with the 287-unit PARKROYAL Serviced Suites Kuala Lumpur since its pre-opening in 2010, starting out as Director of Sales before being promoted to Resident Manager last year.

Goh Tee Kay, Acting General Manager of Pan Pacific Hotels Group.

Now as Acting General Manager, Tee Kay will continue to lead the formulation and implementation of strategies to deliver product and service excellence, so as to enhance the property’s reputation as a leading accommodation of choice in the heart of the Golden Triangle, Kuala Lumpur’s prime commercial, shopping and entertainment district.

34 MEMBERS

SSI Schaefer Completes New Extension in Johor Factory

SSI Schaefer’s factory in Johor.

The new extension of SSI Schaefer’s steel manufacturing production area started operations in February 2014. Being the latest round of investments the company has made over the last 3 years, this investment includes a new German made rolling mill similar to machines operated by its parent company in Germany, which will roll all profiles used in AS/RS or Rack Clad Buildings up to 40m high, plus machinery for the preparation of special steelwork profiles.

Staedtler Celebrates its 50th Anniversary in Malaysia and Launches a Limited Edition Fountain Pen STAEDTLER Malaysia celebrated its 50th Anniversary at this year’s Bookfest@Malaysia 2014 with numerous innovations, a bridge between the digital and the analogue worlds as well as its decision to also include the completely new STAEDTLER Premium range in its portfolio. The Bookfest took place from 26 July 2014 until 3 August 2014 at the Kuala Lumpur Convention Center. At the Bookfest, STAEDTLER also introduced its exclusive range of premium writing instruments comprising fountain pens, rollerball pens, ballpoint pens, pencils, stylus pencils as well as accessories. Under the STAEDTLER premium range are the Initium and J.S. Staedtler lines which offer premium-quality writing. The star of the premium collection by STAEDTLER was the limited edition ‘Bavaria’ under the J.S. Staedtler line. At RM99,999 apiece, there are only 48 pieces of its kind worldwide.

“We see an increase in enquiries for high rise racking systems due to rising land and labour costs. Shipping heavy steel profiles halfway around the world is obviously not cost effective. To cater to the growing demand from APAC and Middle East/ Africa, we have decided that Asia should become a competence centre for the design and supply of these systems,” said Brian Miles, Regional Managing Director. The company is now planning a further 5000m2 warehouse extension with 5 loading docks and a new Engineering office block.

Volkswagen Malaysia Bags Nine Accolades at the Asian Auto Awards It was certainly a momentous occasion for Volkswagen Malaysia as the top European car brand took home a total of 9 top accolades at the recent Asian Auto Awards. As one of the biggest winners of the 2013 Asian Auto Fuel Efficiency Awards, the German automaker won first place in the Performance Coupe Cars category; second place in five categories, namely the Executive Cars, Premium Family Cars, Luxury SUVs, Compact MPVs and Luxury MPVs; and third place in the Luxury Family Cars and Performance Hot Hatch categories for outstanding fuel efficiency. The Volkswagen Jetta was also named ‘Best of Value Family Car’ in the Asian Auto Allianz Industry Awards 2014, fending off all other contenders in the category and further underlining this car’s all-round desirability.

Petra Schreiber, Director, Marketing & Communication, Volkswagen Group Malaysia receiving the ‘Best of Value Family Car’ award for the Jetta from Mr Chua Choo Seong, Managing Editor of Asian Auto at the 2014 Asian Auto Allianz Industry Awards presentation.

Organised by one of Malaysia’s oldest and most established motoring publication, Asian Auto, the 7th edition of the Asian Auto Fuel Efficiency Awards is the only automotive award in Malaysia that encourages car manufacturers to offer the latest in engineering and technology to further optimise fuel efficiency and lower emissions.

MEMBERS 35

TalentCorp’s HR Network Strenghtens Partnerships and Raises Bar of Malaysia’s HR Profession YB Senator Dato’ Sri Idris Jala, Minister in the Prime Minister’s Department and CEO of PEMANDU, launched Talent Corporation Malaysia’s (TalentCorp) HR Network with aims to build better and closer partnerships with top employers to strengthen the HR community in Malaysia. The Network focuses on four areas important to the national talent agenda: diversity & inclusiveness, HR capability, leadership development and graduate employability. This collaboration will encourage and enhance industry participation in talent development programmes, promote the sharing of best practices in HR, as well as encourage industry-led initiatives to attract and nurture Malaysian talent. TalentCorp has also exchanged a Memorandum of Understanding (MoU) with four local training providers of the HR Certification programmes, which will encourage more HR practitioners in Malaysia to gain professional certifications. To date, a number of leading employers have already signed up for the HR Certification programmes including Berjaya Corporation, BMW Malaysia, Celcom, Deutsche Bank, DRB-HICOM, Ekuiti Nasional Berhad (Ekuinas), Motorola Solutions Malaysia, Pfizer, SapuraKencana Petroleum, Sime Darby and SME Bank.

The event also featured a panel discussion entitled “Is HR a strategic and credible function to address business issues?” which was moderated by Roshan Thiran, CEO, Leaderonomics (far right) and featured Sanjeev Nanavati, President, American Malaysian Chamber of Commerce (AMCHAM); Nora Manaf, Group Chief Human Capital Officer, Maybank; Hamidah Naziadin, Group Chief People Officer, CIMB; and Lai Tak Ming, Director, Group Human Resources and Administration, Gamuda Berhad as panellists.

Sustainability is in Our Sights. With water being the motor of our civilization, KSB is the driving force in the water and wastewater process. We are aware of our global responsibility and create sustainable solutions with maximum efficiency. The 140 years of experience of proven processes for water and waste water pumps, valves, and systems shows a sustainable environment is more than a pipe dream. KSB Malaysia Pumps & Valves Sdn Bhd · 29 Jalan PJU 3/47, Sunway Damansara 47810 Petaling Jaya, Selangor, Malaysia · Tel. + 603 7805 3397, Fax + 603 7805 1373 · E-mail : [email protected] · www.ksb.com

Our technology. Your success. Pumps Valves Service n

n

36 MEMBERS

MGCC Welcomes New Members

AXA Affin General Insurance Berhad

Asia Executive Programs Sdn Bhd Asia Executive Programs (AEP) develops and delivers business conferences and corporate training programmes. Our conferences and training programmes are conceptualised after extensive and careful research by our team of experienced conference programmes executives to ensure that our conferences meet the needs and expectation of speakers and corporate sponsors. Covering the right issues, attracting the right speakers, at the right time, our business conferences have drawn senior executives and government officials from some of the following sectors: infrastructure; agriculture; education; transportation; construction; environment; manufacturing; tourism; biomass; healthcare; technical and vocational education. AEP conferences also provide an ideal platform for sponsorship that gives organisations the access to niche markets which otherwise are hard to target. Our sponsorship programs provide opportunities for organisations to gain optimal chance to showcase their products and service capabilities to a wide and varying range of prospects. AEP also offers capacity building and learning curriculum via public training courses and in-company trainings in soft skills and executive development programmes. Contact person: Ms Karen Chin Director

Suite A-13-4, Level 13, Menara Atlas Tower A, Plaza Pantai No. 5, Persiaran Pantai Baru Off Jalan Pantai Baru 59200 Kuala Lumpur

The AXA Group, of European origin, has grown under the AXA brand since 1985. It expanded to include operations in the United States in 1992 and then Australia and Asia in 1995. AXA Affin General Insurance Berhad is a joint venture between AXA Group and Affin Holdings Berhad, a leader in Malaysia’s financial services industry since 1975. A global leader in financial protection, the AXA Affin General Insurance Berhad is dedicated to protecting people and property. AXA is committed to support its clients, both individuals and businesses, at every stage of their lives by providing products and services that meet their needs, including insurance, personal protection, savings and estate planning. Contact persons: Mr Emmanuel Nivet Chief Executive Officer Ms Petra Lohse Vice President – Large & Corporate Risks Wisma Boustead 71, Jalan Raja Chulan 50200 Kuala Lumpur Tel : +60 3 2612 4431 Fax : +60 3 2144 0426 Web : www.axa.com.my

Tel : +60 3 2202 2086; 2201 9091 +60 3 2201 9092; 2201 9093 +60 3 2201 9095 Fax : +60 3 2201 9094 Email : [email protected] Web : www.aep.com.my

Parent Company: Baur Holding GmbH wenglor sensoric Malaysia Sdn Bhd is a Kuala Lumpur based subsidiary.

Baur Holding GmbH

We have been developing, producing and marketing highly innovative products for contactless object detection for 30 years. As one of the most important international full service suppliers of industrial systems and sensors, in the meantime we sell our products in more than 45 countries around the world – with an upward trend. We offer the right products for small and mid-sized companies, as well as for international industrial conglomerates. Renowned automotive and food companies, pharmaceuticals businesses and machine manufacturers consciously place their faith in our attractive product portfolio. Companies in the field of conveyor technology, as well as in the beverages, woodworking, electrical, plastics, textiles and packaging industries, meet complex challenges with our products too. Contact person: Ms Barbara Baur General Manager

wenglor Straße 3 88069 Tettnang Germany

Tel : +49 (0) 7542 5399 331 Fax : +49 (0) 7542 5399 988 Email : [email protected] Web : www.wenglor.com

38 MEMBERS

BNP Paribas Malaysia Berhad BNP Paribas established its presence in Malaysia in 1973 and opened the Labuan Offshore Banking Unit in 1993, followed by the acquisition of BNP Paribas Peregrine offering Corporate Finance and Equities Research activities. In 2007, BNP Paribas set up its Asset Management activities, which includes Islamic Asset Management. In 2011, the Bank obtained its full banking licence in Malaysia which allowed for a significant expansion of its local capabilities across all Corporate and Investment Banking products and services. This milestone marked 40 years of continuous growth in the country.

Corporate Information Travel Sdn Bhd Incorporated in 1985, Corporate Information Travel Sdn Bhd (CIT) has grown steadily from strength to strength for 29 years. We strongly emphasize on customer care, attentive listening and prompt response to customer enquiries and needs. We build customer loyalty through exceptional service. Our team is capable to meet the challenges and fulfil the most complex requirements of corporate incentive programs or event trips. We are a founding member of Corporate Travel Alliance (CTA) since 1st October 2010. CTA is the first Asian-centric travel alliance of several marketleading travel management companies in Asia Pacific and the Middle East. We achieve strategic advantage by leveraging on the strength, expertise and resources of our network partners, allowing us to easily manage flight booking from around APAC region and Japan.

Contact persons: Ms Thien Yee Naa Sales Manager B-1-3, Northpoint Offices, Mid Valley City No. 1 Medan Syed Putra Utara 59200 Kuala Lumpur Tel : +60 3 2091 9988 Fax : +60 3 2091 9989 Email : [email protected] Web : www.cit.travel

BNP Paribas has a presence in 75 countries with more than 180,000 employees worldwide. It ranks highly in its three core activities: Retail Banking, Corporate & Investment Banking and Investment Solutions. In Asia Pacific, BNP Paribas is a leading international financial institution with an uninterrupted presence since 1860. Currently with 8,000 employees and a presence in 14 markets, BNP Paribas is constantly expanding its footprint in the region to provide its clients with product and service solutions tailored to their specific needs.

Draeger Safety Asia Pte Ltd

Contact persons:

Dräger is an international leader in the fields of medical and safety technology, was founded in Lübeck, Germany, in 1889.

Mr Krishna Chetti Chief Executive Officer Email : [email protected] Mr Andy Tan Director, MNC Email : [email protected] Vista Tower, Level 48A The Intermark, 348 Jalan Tun Razak 50400 Kuala Lumpur Tel : +60 3 2179 8383 Fax : +60 3 2179 8203 Web : bnpparibas.com.my

Draeger Safety Asia Pte Ltd was established in 1987 in Singapore as 100% subsidary of Dräger Safety AG & Co. KGaA in Germany. In 1993, in order to support the rapid economic expansion in Malaysia, a branch office was established in Petaling Jaya, providing sales, services and stock holding for the growing customer base. In 1999, Draeger Safety Asia again expanded as a Sales and Service branch, setting up its office in Kemaman, Terengganu, to support the East Coast’s and East Malaysia’s Oil, Gas and Petrochemical industries. Since 2001, branch offices were set up in Kuching, Penang, and Johor Bahru to support growing industries. There are alsoDraeger representations in Miri and Bintulu. Draeger Safety Asia’s Malaysia branch office currently has 23 full time staff, all of which are speciailised in their respective fields including but not limited to: • Project Management • Rental • Training

• Engineered System Solutions • Stock holding • After-sales service

Contact person: Mr Klaus Schroeter Director Sales & Service

2 & 4, Jalan Industri USJ 1/1 Taman Perindustrian USJ 1 47600 Subang Jaya Selangor Tel : +60 3 8022 1800 Fax : +60 3 8022 1900 Email : [email protected] Web : www.draeger.com

MEMBERS 39

Global Conveyors Supplies Sdn Bhd Global Conveyor Supplies Sdn. Bhd. (GCS) occupies an area of 215000 square feet. Its registered trademark is GCS. GCS mainly produces conveyor equipments, various types of heavy and light duty conveyor rollers, frame and accessories, etc. As GCS grows, it has adopted and gathered professional knowledge with enriched experience of many fields to develop new technology to supply our customers with the most competitively high quality products.

Contact person:

HÜBNER Malaysia Sdn Bhd

Mr Iking Soon Mr William Soon Business & Product Development Managers

As a comprehensive system supplier, the HÜBNER Group manufactures key components for the transportation industry (e.g. for rail vehicles, buses, airport technology, automotive) as well as products for medical technology, life quality, public security, photonics and other branches. The range of products and services covers the design and production of folding bellows, vehicle articulation systems, flexible gangway systems, window systems, PUR moulded foam components as well as products made of rubber and injection moulded plastic.

114A, Jalan 2-D Kg. Baru Subang 40150 Shah Alam Selangor Tel : +60 3 7846 1434 Fax : +60 3 7845 2304 Email : [email protected] Web : www.gcsconveyor.com

Hauni Malaysia Sdn Bhd Hauni is the world’s leading supplier of technologies as well as technical and consultancy services for the international tobacco industry. With the Headquarter being located in Hamburg, Germany and corporate locations around the globe, Hauni supports customers worldwide in the fields of tobacco processing as well as filter and cigarette manufacturing. The company offers innovative technologies for all process stages, from tobacco processing to the production of filters, cigarettes and special products through to final quality measurements. The portfolio also encompasses efficient technical services as well as individual consultancy on technologies and processes. Hauni Malaysia Sdn Bhd based in Shah Alam, was founded in 2001 to offer complete machine assembly as well as partial and general overhaul services for cigarette and filter machinery. The company offers customers worldwide the usual comprehensive ‘made by Hauni’ service in addition to maintenance, repairs and partial overhauls at its modern production facilities as well as on site at the customer’s factory. Today Hauni Malaysia Sdn Bhd employs more than 100 employees.

Contact person: Mr Marek Dierks Managing Director Mr Heiko Ziesmann Managing Director Lot 16, Jalan Api-Api 26/1 Kawasan Perindustrian Hicom Seksyen 26 40400 Shah Alam Selangor Tel : +60 3 5191 8000 Fax : +60 3 5191 3222 Email : [email protected] Web : www.hauni.com

Customers benefit from tailor-made solutions from development through the prototype stage to market maturity. All over the world, with its international structure, the HÜBNER Group can maintain close contact with the market and its requirements. In addition to its headquarters in Kassel, HÜBNER has affiliates in Brazil, China, France, Hungary, India, Italy, Malaysia, Russia, South Africa, Sweden, the UK and the USA plus sales partners and trade representatives in more than 30 countries. Short distances and straightforward processes lead to the best possible result. Contact person: Mr Shahrin Said General Manager Mr Faizal Riza Abd Rahman Sales & Marketing Manager Level 15, Menara Darussalam No. 12, Jalan Pinang 50450 Kuala Lumpur Tel : +60 3 2178 6462 Fax : +60 3 2178 6301 Web : www.hubner-germany.com

40 MEMBERS

IGB International School (IGBIS) is a premier Early Years to Grade 12 international School. Situated at Sierramas and Valencia, in the north-west of Kuala Lumpur, IGBIS is an IB World School authorised for the International Baccalaureate (IB) Diploma Programme for Grades 11 and 12. IGBIS also plans to implement cutting edge primary years and middle years curricula.

IGB International School Sdn Bhd

In an inclusive learning community, students will receive a challenging, caring and holistic education. Our team of internationally experienced IB educators are trained to deliver an integrated, 21st century curriculum, empowering our students to be lifelong learners who aim to make a positive contribution to our global society. IGBIS is located in a pleasant residential neighbourhood only 14 kilometres from the centre of Kuala Lumpur, the area is well connected by the North Klang Valley Expressway (NKVE), Lebuhraya Damansara Puchong (LDP) and Middle Ring Road 2 (MRR2). The campus is very close to the railway station for the KTM Komuter’s Rawang-Seremban Route and the future MRT station in Sungai Buloh. Contact person: Mrs Anne Fowles Head of School

Jalan Sierramas Utama Sierramas 47000 Sungai Buloh Selangor

Industrial Automation (M) Sdn Bhd Founded in 1976, IASB under The Vitar® Group will be celebrating its 40th anniversary soon. Started off humbly in Klang Valley with only a handful of products, it soon spread its wings throughout Malaysia with 10 locations. The group has since expanded and diversified into large scale heating elements and thermo-sensors manufacturing and has since acquired more products to distribute. Not resting on its progress, IASB is constantly on the lookout to provide a nearer experience for customer’s MRO and project inquiries. Industrial Automation (M) Sdn Bhd (IASB) thrives on being a totally independent industrial automation components supplier. Being totally independent, we have vast experience in working with various System Integrators in different sectors, ie Latex Glove, Palm Oil Mills, Cement, Tiles, Water and Waste Water Treatment Plants, Automobile, Oil + Gas, Process Plant, SCADA Control Panels and many more. Contact person: Mr Chin Kim Wah General Manager

158, Jalan Loke Yew 55200 Kuala Lumpur

Mr Chan Chee Wai Marketing Manager

Tel : +60 3 9235 2888 Fax : +60 3 9222 2299 Email : [email protected] Web : www.iasb.com.my

Tel : +60 3 6145 4688 Email : [email protected] Web : www.igbis.edu.my

Milestone Production Sdn Bhd Established in 2003, Milestone Production is one of the region’s leading events and production company that provides unparalleled excellent services in event consultancy, planning, management and execution. Our commitment, passion and dedication give us the significant advantage in fostering the development of each event from inception to successful execution and we aim to provide extraordinary event and entertainment experiences globally. As an event planning, management and production specialist, we believe our creativity, expertise and our understanding of customer service and commitment are reflected in the high standards of quality services given to all our clients. True to our name, we aspire to create innovative and cutting edge ideas for every event that leave lasting impressions and exceptional celebrations. In addition to expanding our portfolio that includes premier hotels, lifestyle outlets, luxury goods companies and banks, we aim to cultivate appreciation of the performing arts in the region by bringing in internationally acclaimed West End and Broadway productions to Malaysia; Mamma Mia!, The Mousetrap and this year, the multi-award winning Broadway production, Jersey Boys the Musical. Contact persons: Ms Grace Lee Managing Director 16, Jalan SS 20/25 Damansara Kim 47400 Petaling Jaya Selangor Tel : +60 3 7727 4677 Fax : +60 3 7727 6564 Email : [email protected] Web : www.milestone-production.com

42 MEMBERS

Mr Michael Kuehner Asia based Non-Executive Board Member and Advisor with extensive international experience as Managing Director/CEO. With more than 25 years of international experience in the telecommunications and IT industry (thereof 14 years in Asia (Malaysia, India, Japan, Bangladesh, Japan, Korea), Mr Kuehner is an experienced leader with a strong track record in growing businesses, leading company transformations and turn around. In his last role as the Managing Director and Chief Executive Officer of the mobile operator Robi Axiata Ltd., Mr Kuehner has steered the company through a major rebranding exercise and overseen Robi’s progress to a more than 25 million subscriber base. In earlier roles, Mr Kuehner has held executive positions in Sales and Marketing, Service and Project Management, where he was based in Germany, Russia and several North African countries. Born in 1952, Mr Kuehner has a Masters Degree in Mathematics and Economic Science from the University of Cologne in Germany.

Natus Europe GmbH Natus Medical Incorporated is a leading provider of medical devices, software and services for the Newborn Care, Neurology, Sleep, Hearing and Balance markets. Founded in 1989, Natus Medical Incorporated is a leading manufacturer of medical devices and software and a service provider for the Newborn Care, Neurology, Sleep, Hearing and Balance markets. Natus products are used in hospitals, clinics and laboratories worldwide. Our mission is to improve outcomes and patient care in target markets through innovative screening, diagnostic and treatment solutions. Products manufactured by Natus are sold through a combination of a direct sales force and worldwide distribution partners. Natus products are sold and supported in over 100 countries. Among the many benefits provided to our customers is the NERVE Center, Natus’ education portal supporting our customers with ongoing product and clinical training and education. Contact person: Mr Uwe Schwendler HR Manager Europe & International Sales

Robert-Koch-Str. 1 82152 Planegg Germany

Mr Günther Hinterleitner Vice President of International Sales & Marketing

Tel : +49 89 839 42 128 Fax : +49 89 839 42 928 Email : [email protected] Web : www.natus.com

Contact persons: Mr Michael Kuehner Managing Director/CEO c/o edotco Group Sdn Bhd Level 30, Quill 7 9, Jalan Stesen Sentral 5 Kuala Lumpur Sentral 50470 Kuala Lumpur Mobile : +60 19 218 2112 Email : [email protected]

Seat Advisor Sdn Bhd Ltd In 2007; SeatAdvisor South East Asia was first established in Singapore as it’s headquarter. In 2010; SeatAdvisor moved its headquarter to Malaysia as SeatAdvisor Sdn Bhd (915220-A) in order to provide better support to Sepang International Circuit. SeatAdvisor is a ticketing solution company that delivers powerful event and ticket management system and infrastructure to the box office management. More than 3000 organizations and venues use the SeatAdvisor Box Office System worldwide. SeatAdvisor Sdn Bhd also owns the largest ticketing network “MyTicket” in South East Asia. This franchise driven network is already in Philippines, Singapore, Malaysia, India, Indonesia and soon in Thailand and Vietnam. In addition we provide Event Management, Access Control Solution, Corporate Event Support, ticketing through South East Asia and online shopping Cards & payment gateway integration. Contact person: Mr Dirk Emil Sass CEO of South East Asia Ms Paris Shahcheraghi Head of Sales & Marketing

No-A-2-32, IOI Boulevard Jalan Kenari 5, Bandar Puchong Jaya 47170 Puchong Selangor Tel : +60 3 8076 6700 Fax : +60 3 8076 9700 Email : [email protected]; [email protected] Web : www.myticket.asia

MEMBERS 43

Synergio Global Sdn Bhd Synergio is an expert consultancy in the area of corporate responsibility (CR) strategies. We deliver strategic solutions, insights, and advice to companies, enabling them to create long-term value by doing business sustainably. Our deep knowledge of challenges and opportunities in sustainability ensures that we have the right tools and strategies to deliver solutions for responsible businesses. Working with diverse clients, we navigate non-financial risk issues and utilise opportunities to gain competitive advantage. With a focus on achieving outcomes and a willingness to embrace innovation, we push the boundaries for high engagement approaches in sustainability. Our work has a strong commercial focus and is founded on evidencebased analyses and decision-making. Our knowledge and expertise in environmental, social, and economic issues, combined with our consulting, strategy, and management experience, enables us to successfully integrate sustainability into business strategies to improve organisational performance. We guide clients through the various stages of their sustainability journey whilst inspiring and facilitating the creation of overarching vision, goals, and long-term plans. We also create the business case for specific initiatives, and recommend governance structures and measurement tools to ensure they are implemented effectively. Contact person: Dr Jayanthi Naidu Desan Managing Director

W503A, West Wing, Metropolitan Square Jalan PJU 8/1, Damansara Perdana 47820 Petaling Jaya Selangor Tel : +60 3 7731 3259 Fax : +60 3 7733 5136 Email : [email protected] Web : www.synergio.com.my

Tebodin Malaysia Sdn Bhd Tebodin is a multidisciplinary consultancy and engineering firm. We offer our clients worldwide the knowledge and experience of approximately 5,000 experts in industry, health & nutrition, oil & gas, chemicals, infrastructure, property and energy & environment, including 100 experts in Malaysia. The company has a network of around fifty five offices in West, Central and Eastern Europe, the Middle East, Asia and Africa. Tebodin is part of Bilfinger Industrial Technologies GmbH, a subgroup of the international engineering and services company Bilfinger SE. Our range of independent services covers consultancy, project management, design and engineering, procurement and construction management, which we offer either separately or as an integrated package. Through the network of Tebodin in 23 countries, you benefit from short communication lines combined with local and international expertise. Additionally, the multidisciplinary character of our organization ensures a flexible structure, providing you services fully geared to your specific project requirements. Contact persons: Mr Dirk Van der Ven Managing Director Mr Kevin Debette Business Development Manager Suite 07-07, Menara See Hoy Chan 374, Jalan Tun Razak 50400 Kuala Lumpur Tel : +60 3 2161 4881 Fax : +60 3 2162 6881 Email : [email protected] Web : www.tebodin.com.my; www.tebodin.com

SYSTEMA Systementwicklung Dipl.-Inf. Manfred Austen GmbH SYSTEMA is a leading global provider of state of the art manufacturing software solutions with offices in Europe, USA and Asia. With more than 20 years of expertise we develop, design and implement automation and optimization software to increase efficiency, yield and quality in manufacturing operations. Contact person: Mr Manfred Austen CEO Mr Ricco Walter Director of Sales

Manfred Von Ardenne Ring 6 01099 Dresden Germany Tel : +49 351 8824 60 Fax : +49 351 8824 772 Email : [email protected] Web : www.systemagmbh.de

44 MEMBERS

Wenzel Logistics (M) Sdn Bhd

Universiti Kuala Lumpur Business School Universiti Kuala Lumpur (UniKL) is a leading university in engineering technology established in 2002. Wholly owned by Majlis Amanah Rakyat (MARA), an agency under the Ministry of Rural and Regional Development, Malaysia, the university is given the mandate to upgrade the status of technical education in Malaysia by the government. As the nation expects more from a technical higher learning institutions, UniKL mould its graduate with strong technological knowledge and astute entrepreneurial skills who would later fulfill the current demand of the industries. UniKL’s 14 branch institutes offer various foundation, diploma, undergraduate and postgraduate programmes. With the concept of ‘One Institute, One Specialisation’, UniKL contributes not only to tertiary education but also researches and development for commercialisation purposes. Strategically located all over peninsular Malaysia, UniKL’s branch institutes offer various programmes in theirs niche areas of specialisation. Contact person: Prof Dato’ Dr Mazliham Mohd Su’ud President/CEO Prof Dr Sulaiman Sajilan Dean UniKL Business School

1016, Jalan Sultan Ismail 50250 Kuala Lumpur Tel : +60 3 2175 4000 Fax : +60 3 2175 4001 Email : [email protected] Web : www.unikl.edu.my

Valuable cargo It’s important to choose someone who’ll take extra care of the most precious things. Crown service offerings include: • International & Domestic Shipment • Transit Insurance • Immigration & Legalization • Home Search • School Search • Intercultural Services Tel: +60 3 5636 9166 [email protected]

Go knowing

www.crownrelo.com/malaysia

Wenzel Logistics (M) Sdn Bhd is an International Freight Forwarder providing quality Logistics Services Worldwide. We perform businesses domestically and internationally with our well trained staff fulfilling our customer’s needs. Our core business is Sea Freight Forwarding and as a Non Vessel Operating Common Carrier. As a Cargo Consolidator, we handle any type of consignments. Whether FCL or LCL your cargo is handled by highly trained and experienced coordinators. We have an Import and Export Department, which is in charge of the respective shipment. Each shipment is monitored from point of pick up to delivery and therefore enabling us to keep the client informed on the movement of their cargo. Wenzel is also a leading and experience logistics partner to handle ISO Tank Containers for transportation of liquids or gas. Wenzel Logistics is a member of: • FIATA – International Federation of Freight Forwarders Associations • FMFF – Federation of Malaysian Freight Forwarders • SFFLA – Selangor Freight Forwarders Association Contact person: Mr Alexander Wenzel Managing Director Mrs Jessy Wenzel Director

B-11-1, 11th Floor, North Tower (Tower B) BBT One the Towers, Lebuh Batu Nilam 1 Bandar Bukit Tinggi 41200 Klang Selangor Tel : +60 3 3325 1998 Fax : +60 3 3325 1815; 3325 1816 Email : [email protected] Web : www.wenzel-logistics.com.my

46 TRADE FAIRS

BAUMA CHINA 2014

25 - 28 November 2014: Shanghai, China International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment

bauma China, the International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment, takes place from November 25 to 28, 2014 at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The last event broke all records: with 2,718 exhibitors from 38 countries, 177,080 visitors from 141 countries, and 300,000 square meters of exhibition space, bauma China delivered impressive proof of its status as the biggest and most important sector event in Asia. On the basis of the applications received by the official deadline of the end of February, it is clear that the seventh edition of this International Trade Fair for Construction Machinery, Building Material

Machines, Construction Vehicles and Equipment will again be taking up all the available space at the Shanghai New International Centre (SNIEC) – i.e. 200,000 square meters of indoor and 100,000 square meters of outdoor exhibition space. The figures are impressive: almost 2,200 exhibitors have so far signed up to take part. That’s a good 200 more than at the same point in preparations ahead of the last event. Collin Davis, Exhibition Group Director at Messe München, is pleased: “We have had a very good response from the companies. The high number of exhibitors registered at this early stage is clear indication of how important bauma China is for the Asian construction machinery market.”

Also very satisfying, alongside the high level of applications, is the continuing strong interest from countries around the world. In total there will be nine country pavilions at bauma China 2014: from Austria, Finland, Germany, Great Britain, Italy, Korea, Spain, Turkey and the US. For more information, please contact: Ms Sherena Wong of MGCC Tel: +603-9235 1800 Fax: +603-2072 1198 Email: [email protected]

ELECTRONICA 2014

11 - 14 November 2014: Munich, Germany International Trade Fair for Electronic Components, Systems and Applications

In the future, mobility will to a large extent be influenced by developments in automotive electronics. The latest buzzwords include energy efficiency, electromobility, connected car and autonomous driving. This year, some 1,500 exhibitors will demonstrate these and other topics at electronica 2014 from November 11 - 14. Experts will also discuss the industry’s latest challenges and developments at the automotive forum and the Electronica Automotive conference. The fair not only allows visitors to see the latest technologies: the automotive forum and the lectures and panel discussions are also the perfect opportunity to gather information about the latest developments and trends. During the four days of the 2014 fair, the topics of power electronics and automotive software will be the focus of special attention.

The Electronica Automotive conference, held on November 10, which is the day before Electronica 2014, is where leading executives and experts from the automotive sector meet to exchange ideas and information about topics that plays a key role in the transition that is affecting the entire industry. The lectures at this year’s conference are divided into three subject areas, i.e. Lighting, Sensor Fusion and Connectivity. For more information, please contact: Ms Sherena Wong of MGCC Tel: +603-9235 1800 Fax: +603-2072 1198 Email: [email protected]

48 TRADE FAIRS

fairs&more

Go Global with US

Spetember–October 2014 For further information on Trade Fairs, please contact MGCC Tel: (+60)3 9235 1800 Fax: (+60)3 2072 1198 E-mail: [email protected]

International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles 15 – 18 December 2014 (New Delhi, India)

Global Market for Local Products 12 – 16 November 2014 (Berlin, Germany)

Delivering solutions.

Integrated logistics solutions Vertical for sectors V the Vertical ti largest lMarkets M Markets k t DB Schenker provides complex transport and logistics services from a single source. With localized know-how and worldwide experience, DB Schenker unites all the transport modes under one roof. We offer you unique integrated logistics solutions – on the road, at sea, in the air and in contract logistics from a single source. Schenker Logistics (Malaysia) Sdn Bhd www.dbschenker.com.my