Prof. Dr. Tomas Falk Adjunct Professor for Consumer Behavior and Marketing EBS Universität für Wirtschaft und Recht EBS Business School Department of Marketing Gustav-Stresemann-Ring 3 D - 65189 Wiesbaden
[email protected]
Primary Fields of Interests Consumer Behavior, Service Management and Multichannel Management.
Teaching Experience Consumer Behavior, Market Research (PhD); Consumer Behavior, Market Research, Strategic Marketing (M.Sc.); Market Research, Marketing Management (Executive Education).
Academic Experience Since 08/2014
Associate Professor of Marketing Aalto Business School, Aalto University, Helsinki, Finland
10/2012 - 03/2014 Head of Department Marketing, EBS Universität für Wirtschaft und Recht, EBS Business School, Wiesbaden, Germany 10/2012 - 07/2014 Visiting Scholar, Aalto University School of Business, Helsinki, Finland 07/2010 - 07/2014 Professor for Consumer Behavior and Marketing, EBS Universität für Wirtschaft und Recht, EBS Business School, Department of Marketing, Wiesbaden, Germany 2007 - 2010
Assistant Professor, University of Mannheim, Department of Marketing, Germany
04/09 - 05/09
Visiting Scholar, University of Maastricht, Department of Marketing and Supply Chain Management, The Netherlands 1
02/2009 and 08/2009
Visiting Scholar, Penn State University Smeal College of Business, Marketing Department, State College, USA
02/07 - 10/07
Post Doctoral Research Fellow, Fraunhofer Institute for Systems and Innovation Research (ISI), Department Industry and Service Innovations, Karlsruhe, Germany
09/02 - 01/07
PhD Candidate and Research Fellow, University of Mannheim, Department of Marketing, Germany
Business Experience Consulting
Planning and implementation of market research projects. Key issues address consumer adoption of innovations, customer satisfaction management, after-sales marketing and brand management. Clients include leading companies of varying industries like e.g., BASF, BMW, ConCardis, Deutsche Post WorldNet, Fraunhofer Institute for Systems and Innovation Research, Heraeus, Roche Diagnostics, SAP, and Sapient.
Education and Qualifications 05/2011
Habilitation (postdoctoral qualification to achieve full professorship according to German law), University of Mannheim, Germany
11/2006
PhD in Marketing (Dr. rer. pol., grade: summa cum laude), University of Mannheim, Germany
07/2002
Diploma (Diplom-Kaufmann), grade: good (1,9) University of Mannheim, Germany
07/01 - 07/02
Studies in Business Administration, Helsinki School of Economics and Business Administration, Finland Major: International Management
1996 - 2001
Studies in Business Administration, University of Mannheim, Germany Majors: Marketing and Psychology
Other Affiliations American Marketing Association (AMA), European Marketing Academy (EMAC), INFORMS Society for Marketing Science (ISMS), Society for Marketing Advances (SMA), Verband der Hochschullehrer für Betriebswirtschaft (VHB), Kommission Marketing im VHB, SAP Business Transformation Academy
Present and Past Refereeing Activities Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research, Journal of Retailing and Consumer Services, Marketing ZFP, Die Betriebswirtschaft 2
Grants, Honours and Awards 2012
Deans Award for Excellence in Research, EBS Business School, EBS Universität für Wirtschaft und Recht, Wiesbaden, Germany
2012
Research Grant, Consumer Acceptance of M-Payment, GS1 Germany
2010-2013
Research Grant, Adaptation of Innovative Payment Methods; ConCardis Germany
2011
American Marketing Association, B2B/Sales Track Best Paper Award, 2011 Winter Marketing Educators’ Conference
2010
American Marketing Association, Overall Best Paper Award, 2010 Winter Marketing Educators’ Conference
2010
American Marketing Association, Brand Marketing and Communication Track Best Paper Award, 2010 Winter Marketing Educators’ Conference
2008
Research Grant, German Academic Exchange Service (DAAD)
2007
Marketing Foundation Best Doctoral Dissertation Award, University of Mannheim, Germany
2005
Research Grant, European Institute for Advanced Studies in Management (EIASM)
2004
Research Grant, Marcus Wallenberg Foundation
Additional Languages
German (native) English (highly proficient) Finnish (fluent) French (good knowledge)
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