THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

blin! gether in Du Let’s get to

CROKE PARK, DUBLIN THURSDAY 22 & FRIDAY 23 JUNE 2017

!

tions New solu

World-

class

speake

rs

Internatio

nal netwo rking

The Awards!

nue tours e v e iv s lu c Ex

Engaging deba tes

Here’s you r exclusive preview of the year’s key stadium ind ustry meet ing. See you th is June?! PROGRAMME PREVIEW#2

PROGRAMME PREVIEW#2

1

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

Wednesday 21st June 16.00-19.00 WELCOME DESK Croke Park Hotel Arrive early to collect your badge and delegate pack.

Arriving ear ly? Join th e tour of National Indoor Are na...

17.00-19.00 VENUE TOUR [OPTIONAL] National Indoor Arena A unique technical tour of Dublin’s brand new National Indoor Arena. Delegates will have the chance to go behind the scenes at this world-class, award-winning sports performance centre at the heart of Ireland’s National Sports Campus. Hosted by Sports Campus Ireland. Tour sponsor KSS Architects. If you can’t make this date, then KSS is offering a futher tour at the end of Summit on Friday 23rd June. Advance reservation required. Further details and registration on booking.

19.00-20.30 NETWORKING THE MONSTER JAM™ MIDSUMMER WELCOME PARTY AT CROKE PARK HOTEL We kickoff with our regular icebreaker – a chance to catch up with old friends and make many new ones. Once again, we’re delighted to welcome back Monster Jam back as our party sponsors. To-date, Monster Jam has performed in a total of 26 countries and 52 cities around the globe. In 2016, Monster Jam performed in 12 countries and 24 cities outside the United States with a total attendance of over 600,000, an increase of nearly 5% year-over-year. And there’s more to come... Monster Jam has new dates in Seoul, Riyadh and Buenos Aires – all firstever engagements! Grab a drink and meet the Monster Jam crew and stadium professionals from around the world at our summer party. Bar sponsored by those lovely audio experts at d&b audiotechnick 20.30 End of party / An early night before the Summit ;)

PROGRAMME PREVIEW#2

2

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

Thursday 22nd June MORNING PLENARY: THE HOGAN SUITE, CROKE PARK

08.00-17.30 REGISTRATION Registration and Coffee in The Marketplace

All confer ence sess ions are hosted at Croke Par k...

09.00 WELCOME Welcome to the 8th annual TheStadiumBusiness Summit • Ian Nuttall, Founder, TheStadiumBusiness • Karim Fanous, Moderator, TheStadiumBusiness Summit 09.30 PLENARY - THE BIG PICTURE GLOBAL PERSPECTIVES & EMERGING TRENDS We open with international insights from some big names on the big trends and key strategies emerging in the global sports, stadium and entertainment sector. Rugby World Cup 2023: Ireland’s Bid For The World Stage Ireland’s bid to host the RWC2023 promises a tournament like no other, full of Irish spirit and commercial success, capturing the imagination of the world and helping to drive Rugby’s global momentum. Opening the Summit programme for 2017 we welcome the head of this world-class bid: • Kevin Potts, Chief Operating Officer, Irish Rugby Football Union A New Green Guide for a New Era The ‘Green Guide’ is our industry’s favourite bed- (and day-) time read. The little book has been an indispensable guide for safer stadium design. Our speaker reflects on the critical role safety plays in the fan experience – and also detail the consultation process for the forthcoming revised edition of the Guide to Safety at Sports Grounds. • Karen Eyre-White, Chief Executive, Sports Ground Safety Authority 10.45 Coffee break in The Marketplace

PROGRAMME PREVIEW#2

3

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

11.15 KEYNOTE - TECHNOLOGY & INNOVATION THE STADIUM AS A PLATFORM Attending a sporting event is no longer just about the sightlines, seat widths, or concessions. The sports industry is moving toward a new model in which the stadium is a technological and commercial platform. While the platform concept requires an organisational and operational mindset shift for teams and stadium operators, organisations that embrace it in stadium design, construction, and operation will be in the vanguard of offering their fans the best experience in the stadium of the future. The speaker will outline five key implications that are vitial when your organisation is evaluating how to leverage each level of the technology “stack” for its stadium. • Peter Giorgio, Sports Consulting Lead, Deloitte Consulting LLP

ub ation h v o n n i m as ce Stadiu xperien e n a f e for th

11.45 INNOVATIONS SHOWCASE #1 QUICKFIRE NEW IDEAS Keep up to date with new technologies and find out what innovative applications and software are coming to the market in our quickfire session, inspired by pecha kucha. Each innovator will have under seven minutes to pitch their product and convince you of their revenue-driving or cost-cutting benefits. It’s “Dragons’ Den meets X Factor” with scorecards at the ready! 12.30 KEYNOTE - THINKING ABOUT REVENUE THE DIGITALISATION OF CASH How Can Stadium Businesses Use Digital Payments To Their Advantage? Digital payments overtook cash for the first time in 2015. Cash payments have been in decline for several years and as digital payments become more accessible and importantly more convenient to consumers, you won’t be surprised to know that this decline is expected to continue over the next 10 years. So what’s driving this change? In this presentation we explore the technological impacts (such as contactless), the cost of cash management to businesses, consumer behaviour trends, innovations causing disruption (wearables), as well as a look at businesses which have used digital payments to fuel their success. • Chris Crang, Head of Corporate Marketing, Worldpay UK 

PROGRAMME PREVIEW#2

4

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

13.00 Lunch in The Marketplace | Sponsored by 14.30 KEYNOTE - FAN ENGAGEMENT TODAYS SPORTS FANS Building the Foundations Building a relationship with fans requires careful strategy and robust support. Fan engagement is a 365-day-a-year practice. It’s not a monologue. It’s a dialogue, and that generates excitement about the team. We’re delighted to welcome back one of our favourite speakers who’ll be explaining how his organisation has embraced fans, data and partners to deliver the very best in fan engagement for Canada’s finest athletes. • Chris Overholt, CEO & Secretary General, Canadian Olympic Committee 15.00 INNOVATIONS SHOWCASE #2 QUICKFIRE NEW IDEAS Part two of our quickfire presentations of new ideas and solutions to drive your stadium business. Scorecards at the ready please! 15.45 Coffee break in The Marketplace AFTERNOON: PARALLEL SESSIONS - ARE YOU IN THE RIGHT ROOM? Please note that after the break the Summit programme splits into parallel sessions. Look out for room directions and make sure you get there early to secure a seat.

k our pic Take y

TIME

LOCATION

SESSION

16.15-17.30

Room #1

[A] WORKSHOP: FAN EXPERIENCE

16.15-17.30

Room #2

[B] ROUNDTABLE: ROI ON TECH

17.30-18.00

The Marketplace

Networking roundup

16.15-17.30 WORKSHOP [A]: ROOM #1 CASE STUDIES IN FAN EXPERIENCE

FAN ENG AGEMEN T PARTNER

Matchday Production & Engagement Wolfsburg has been using the latest in LED Lighting and show production systems to wow its fans into a pre-match frenzy. The AV installation – the first of its kind in the Bundesliga – has also helped cut the energy bills! • Christian Seifert, Head of Events, VfL Wolfsburg-Fußball GmbH Keeping Up With The Best How do you keep the ‘best fans in the world’ happy? will offer insights into how Northern Ireland’s fans have embraced their team at home – at the new National Football Stadium in Belfast – and away. • Patrick Nelson, Chief Executive, Irish Football Association

PROGRAMME PREVIEW#2

5

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

Everton’s Everyday is Matchday Everton FC is underway with its new stadium plans but for now the team must make the most of Goodison Park. • Scott McLeod, Head of Engagement, Everton FC • Christine Prior, Fan Engagement Manager, Everton FC Insights from Hosting IIHF World Championships 2017 Hockey fans are some of the most vocal in the world but how do you ensure they’re saying great things about their team? Fresh from hosting the IIHF World Championships in Belfast, our speaker reflects on the best of world hockey’s fan engagement plays. • Mark Brooks, Commercial Manager, Stena Line Belfast Giants

16.15-17.30 ROUNDTABLE [B]: ROOM #2 TECH INVESTMENTS: FACT, FICTION OR FANTASY? The world’s tech companies are lining up to sell us more and more kit. But which investments are really paying dividends? Where are the smart choices being made? Partnerships & Innovation at Croke Park Unique insights into innovation partnerships at Croke Park, along with the cooperative approach to the stadium’s proposed DAS deployment. • Tomás Meehan, Chief Technology Officer, GAA Ashton Gate: The Live Test Lab Bristol Sport is promoting its Aston Gate Stadium as “a live test lab for vendors and solutions providers, to be able to develop their products and bring them to market quicker in a real world environment.” Our speaker will lift the lid on its cutting edge partnerships in SDN trials and experimental HD Wifi, along with the spec of its new broadcast studio. • Paul Lipscombe, Head of IT, Bristol Sport West Ham FC’s Move To a New Home With its move to London Stadium, West Ham FC is enjoying the benefits of the youngest stadium in the Premier League. How did the club plan its IT infrastructure as the team transitioned from Upton Park to the new facilities of a post-Olympic stadium. • Mike Bohndiek, Head of IT, West Ham FC 17.30-18.00 NETWORKING Tour the demos and meet the experts in the networking area. 18.00 The Marketplace closes

18.00-19.30 STADIUM TOUR [OPTIONAL] INSIDE CROKE PARK The management team of Croke Park – Europe’s fourth largest stadium – will be opening its doors (and expertise) to show delegates the very best in stadium operations. PROGRAMME PREVIEW#2

6

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

18.00-19.30 ROOF CLIMB TOUR [OPTIONAL] ETIHAD SKYLINE TOUR @ CROKE PARK Some lucky delegates will have the chance to climb the roof of Croke Park on its Etihad Skyline Tour offering unmatched panoramic city views and insights into Dublin’s celebrated landmarks, combined with the thrill of walking on top of one of Europe’s largest stadiums. Numbers are limited. Advance reservation required. Further details on booking.

20.00 The StadiumBusiness Awards 2017

THE STADIUM BUSINESS AWARDS 2017 GAA MUSEUM @ CROKE PARK We’ve come full circle! TheStadiumBusiness Awards were launched in Dublin in 2010 and in the subsequent eight years have grown into the industry’s very own Oscars. Join us as we celebrate the very best of the global stadium business with an audience of this year’s shortlisters, judges, delegates and future winners. Entry to the Awards dinner is by advance ticket only. Please collect your ticket at registration.

Midnight - The StadiumBusiness Awards ends

PROGRAMME PREVIEW#2

7

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

Friday 23rd June 08.30-09.00 KICK-OFF NETWORKING Coffee and breakfast bites in The Marketplace PARALLEL SESSIONS - ARE YOU IN THE RIGHT ROOM?

k! our pic Take y

Please note the Summit programme for the final is hosted in parallel sessions. Look out for room directions and make sure you get there early to secure a seat. Here’s an overview:

TIME

LOCATION

SESSION

09.15-10.30

Room #1

[C] CONTENT & PROGRAMMING

09.30-10.45

Room #2

[D] HOSPITALITY, VIP & PREMIUM

10.30-11.15

The Marketplace

Coffee break

11.00-12.00

Room #1

[E] OPS & THE GIG ECONOMY

11.15-12.15

Room #2

[F] VISITOR ATTRACTIONS

12.15-13.15

Room #1

[G] DATA, CRM & ANALYTICS

12.30-13.30

Room #2

[H] SUSTAINABILITY

13.00-14.30

The Marketplace

Lunch buffet

14.30-15.30

Hogan Suite

Closing Plenary

09.15-10.30 SESSION [C]: ROOM #1 CONCERTS, CONTENT & PROGRAMMING How do we win more events? How do we manage that event calendar to maximise footfall and revenues? And where do we fit the downtime when there’s no longer an ‘off-season’ period? Race of Champions: A Decade of Stadium Spectacles Our speaker started Race of Champions back in 1988 and has taken this motorsports spectacle to stadia all over the globe – but what gets him excited about future locations? • Fredrik Johnson, President, ROC/IMP Let’s Celebrate the Importance of Concerts We all love hosting concerts but what is the real value to a city of the latest pop spectacle. Our speaker will share insights from the excellent Let’s Celebrate report. Released earlier this year, this is the first detailed study into the economic contribution to live entertainment events. Want more concerts? Hear this! • Justin Green, Managing Director, Wide Awake Communications Flipping the Business: Flexibility Drives Stade Pierre Mauroy When it comes to multi-purpose venues, they don’t come more flexible than Stade Pierre Mauroy in Lille, France. The main bowl floor can be divided and stacked to create a fully-enclosed arena space. Add on a retractable roof and this ‘box of tricks’ can be sliced and diced to accommodate any event. • Julien Rongier, Director of Marketing and Events, Stade Pierre Mauroy PROGRAMME PREVIEW#2

8

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

09.30-10.45 SESSION [D]: ROOM #2 HOSPITALITY, VIP & PREMIUM Some new ideas and insights into best-in-class sports hospitality

Premium insights

Formula E: New Races. New Concepts How do you create hospitality products for a completely new sporting experience? Our speaker will explore how the innovative electric vehicle racing series is also innovating on traditional motorsports hospitality concepts. • Charlene Nyantekyi, Head of Hospitality Sales & Operations, Formula E Drive those sales! We’ll also be showcasing the latest in hospitality sales solutions – from VR sales suites through to interactive presentation tools. Plus... We’ll be touring the revamped premium hospitality spaces at Croke Park.

10.30 Coffee break in The Marketplace

11.00-12.00 SESSION [E]: ROOM #1 OPS & THE GIG ECONOMY

ources in a Labour res Gig world!

How are you managing your labour resource? The ‘labour spike’ is one of the most difficult, costly and demanding challenges faced by stadium execs. To kickoff the panel, our speaker will share insights into how a multi-purpose sports, entertainment and business venue is managing its labour resource – all the more interesting now the team at Emirates Old Trafford is moving into hotel management as the operator of a new Hilton hotel. • Daniel Gidney, Chief Executive, Lancashire County Cricket Club Security & Management in the Gig Economy Big issues are impacting stadium labour force management. Higher levels of security validation are being demanded but these are hard to attain for many staffing agencies, who are seeing their own compliance costs rise. Brexit may also reduce the entire labour pool in the UK. Meanwhile, new apps linking venues directly to casual staff are changing how events are being resourced in the emerging ‘gig economy’. • Wayne Doran, Director, Humanforce >> continues over...

PROGRAMME PREVIEW#2

9

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

[E] OPS & THE GIG ECONOMY continued Onboarding is Not Orientation! Your frontline staff are your ambassadors. But most of the staff are on temporary – or even zero hour – contracts. How do you train and support your ambassadors to do the best they can? Joining this roundtable we welcome: • Andrew Daniels, CEO, Adelaide Oval SMA, Australia • Hans-Jörg Otto, Operations & Events Director, DDV Stadion, Germany • Matthew Surabian, Director of Event Booking, MetLife Stadium, USA

11.15-12.15 SESSION [F]: ROOM #2 TOURISM: THE STADIUM AS A VISITOR ATTRACTION Upgrading your museum? Reinventing your stadium tour? We’ll be sharing results from our own benchmarking survey of Stadium-based Visitor Attractions. What are the key ingredients to today’s museum successes? How are venues attracting non-matchday audiences with interactive experiences? TheStadiumBusiness will be putting some key figures out there – and some essential lessons from the wider tourist attractions sector. Aerial Adventures: A Walk on the Wild Side We’ll also showcase how the latest in rooftop walks and aerial adventures are driving non-matchday visitors. Plus an exclusive preview on some new installations opening very soon. • Andy Broad, Director, Wire & Sky

12.15-13.15 SESSION [G]: ROOM #1 DATA, CRM & ANALYTICS Content May Be King But Data Is Critical We will explore how data visualisation tools have transformed the way millions of tickets are marketed and sold across 17 theatres on Broadway – and how the same tools are now coming to sports stadia. • Einar Saeverson, CEO & Co-Founder, Activity Stream CRM: Small Club, Big Returns Even the smallest clubs are leveraging their data assets to drive their business forward. We will be talking about “quick wins” from the first steps in data-driven decisions, plus hearing how CRM helped drive the Crusaders from near liquidation to the UEFA Champions League! • Mark Langhammer, Director ATL, Crusaders FC

our stadium Visualise y real-time business in

PROGRAMME PREVIEW#2

10

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

12.30-13.30 SESSION [H]: ROOM #2 SUSTAINABILITY IN THE COMMUNITY

Learn the ve ry best in sustainable stadium ops ...

Croke Park: Environmental Leader Croke Park is a recognised global leader in stadium sustainability. Our speaker shares how management has created and embraced a ‘sustainability culture’ across the business. She’ll also explore how you reduce costs by monitoring and how partnerships have been critical to the Greening of the GAA. • Martha Smithers, Sustainability & Deputy Stadium Safety Officer, Croke Park Stadium, Ireland Neighbours: From Good to Great How can stadia best develop and utilise their neighbours and neighbourhood in partnership for best results. Some lessons from the pioneering work of Croke Park. • Julianne Savage, Community & Public Affairs, Croke Park Stadium, Ireland Energy Reduction: Beyond First Steps We’ll also be looking at energy reduction measures, the ROI from LED lighting and how to further reduce landfill and refuse costs through the application of smarter supply chains.

13.00 Lunch in The Marketplace 14.30 CLOSING PLENARY - KEY CONSIDERATIONS STADIUM DESIGN: NEW FACES. NEW PLACES Before we close, a selection of groundbreaking stadium ideas. Turning Venues Into Lucrative Experiences We take a deeper look into the changing face of modern-day venues including Twickenham Stadium, Anfield, Amex Community Stadium, Stade Océane and the new Sport Ireland National Indoor Arena. Specific focus will be placed on the importance of commercial revenue, designing for the new fan experience and creating synergies with businesses in the local area. • Andy Simons, Director, KSS Architects, UK The New Bernabéu: Realising The Vision Real Madrid’s €400m makeover of the Bernabéu is one of the industry’s most anticipated future venues. Sharing insights into the prestigious development we welcome project architects: • Ernesto Klingenberg, Partner, L35 Architects, Spain • Alejandro Lorca, Partner, L35 Architects, Spain 15.15 CLOSING THOUGHTS Stick Around for Prize Draws We’ll be announcing the winners of our on-site competitions plus news on next year’s edition– plus some other surprises to reward those staying to the end!

PROGRAMME PREVIEW#2

11

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

15.30 NETWORKING Last chance to tour The Marketplace and make new contacts! 16.00 Close of TheStadiumBusiness Summit 2017 16.00-18.00 VENUE TOUR [OPTIONAL] NATIONAL INDOOR ARENA For those that missed the pre-Summit tour, there’s a second chance to take a look inside Dublin’s brand new National Indoor Arena before you head home. Hosted by Sports Campus Ireland. Tour sponsor KSS Architects. Advance reservation required. Further details and registration on booking.

18.00 End of Tours Programme

Correct at 25 April 2017. E&OE Programme may subject to change.

ong? oming al Who’s c

We’ve already registered attendance from more than 150 sports teams, stadia, arena and industry suppliers...

3D Digital Venue Activity Stream Adelaide Oval AFL Architects Another Avenue Arena Armeec Sofia ARGUDER Consultancy Arnecke Sibeth Arsenal FC Auditel Ingenieria Y Servicios AwareManager Belfast Giants Ice Hockey Club Beyond 90 Bleep Bluerock Sports & Entertainment Bohemian FC Boingo Wireless Bolton Wanderers FC Brentford FC Brighton & Hove Albion FC Bristol Sport BuroHappold Engineering Cagliari Calcio Canadian Olympic Committee Cardiff City FC Carlisle United FC Casement Park Cedar Group Celtic Park Centerplate UK CleanEvent Services Core Five Croke Park

PROGRAMME PREVIEW#2

Crusaders FC d&b audiotechnik Daktronics Dublin City Council Dundalk FC Eden Park Elite Group Everton FC EVS Broadcast Equipment Exterity FC Barcelona FC Internazionale FC Shakhtar Donetsk FELD Entertainment Formula E Gaelic Athletic Association Galle District Football League Glasgow Warriors Green 4 Solutions Hoare Lea Horizon Resourcing Humanforce IDOM IL&FS Urban Infrastructure Irish Football Association iXpole Keyper Kojo KSS Design Group Lagardere Sports and Entertainment Lancashire County Cricket Club Levy Restaurants

LFP Limerick GAA Liverpool FC LSS Magnum Maidstone FC Manchester City FC Manchester Giants Basketball Manchester United FC MatchPoint Group MCR Systems MEIS Architects Momentum Transport Planning NCR Corporation O2 Arena Prague PACIFA decision Pearse Stadium Populous Priava Project and Development Services All you need to do no Q-railing Europe w is... Ramboll Redaelli Richmond Ground Athletic Sale Sharks SAP SecuTix Segra Football Academy uch! Signature Systems Group ns? Get in to o ti s e u q y n A Siteco Beleuchtungstechnik hat | Email | LiveC SkiData usiness SMG Europe @StadiumB

ET

BUY A TICK

3

]1903 74112 Or tel: +44 [0 12