Price list no. 72 valid from 1 Jan 2018

Never plan B. Only plan BILD.   1 The BILD Division

10 Special Advertising Forms

17 BILD.de Regional and BZ.de

  2 Title Portrait

11 Placement Charges and Geographic Split

18 Crossmedia Concepts of the BILD Group

  3 Publisher Information

12 Supplements

19 Brand Story

  4 Scales of Discount

20 Creative Services

  5 Basic prices for GERMANY-TOTAL

13 Ad and Printing Material Deadlines, Cancellation Deadlines

  6 Outside Formats and Special Placements

14 red impact

  7 1/2 Page and 1/1 Page

15 BILD DIGITAL: Stationary, Mobile and Apps

22 Contact of the National Marketer Media Impact

  8 Millimetre Rates and 1,000 Format   9 Economy Rate

21 Technical Specifications

16 BILD Social Media

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1. The BILD Division 7 days a week and around the clock!

Early in the morning

At breakfast

Price list no. 72 · valid from 1 Jan 2018

On the go

At work

During breaks

In the evening / at home

BILD · BILD.de · B.Z. · FUSSBALL BILD

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The BILD division brands have a total reach of more than 46 million per month, i.e. more than 66 % of the German population consumes our media every month1!

46,8 million

¹Cross-media brands - Net reach per month: BILD (incl. BILD am SONNTAG), AUTO BILD, COMPUTER BILD, SPORT BILD; Source: b4p 2017 I; German-speaking population above the age of 14 (Potential: 70.09 Mil.)

Price list no. 72 · valid from 1 Jan 2018

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2. Title Portrait BILD: Seismograph of the German State of Mind We give people everything that touches them. We think bigger. We don’t give up until we find out what really touches the people in Germany. We have a passion for writing. We can’t help it. And we don’t want it any other way. We put our heart and soul into what we do. We turn facts into feelings. Information is just information until we can feel it. We tell human stories instead of facts. We are always everywhere. Good journalism has no fear of contact. Because only those who are in the middle of things get people’s attention. And only those who pay attention are in the middle of things. We are big pictures. We speak a language that creates images. And we show pictures that leaves people speechless. We have them all. Merkel, Putin and Trump. The major players speak with us.

The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually. Source: ma 2017 Pressemedien II 3  Source: BILD News-Impact-Studie 2017 1 

Nothing can stop us. Being everywhere. Always being faster. Turn difficult things into something simple. Only BILD succeeds at this!

Big words. Big impact. In these agitated times, news has a much higher value. BILD helps readers to sift out the most relevant news from the masses of information. ■■ BILD has a particularly high advertising effect.3 The unique infotainment character of BILD keeps its content interesting. This makes ads more relevant and products more attractive. At the same time, this entertaining environment encourages an openness and acceptance of advertising. ■■

Nothing moves Germany like BILD.3 BILD is a relevant news medium which at the same time enhances the relevance of the products it advertises. Offers in BILD are classified as highly interesting.

BILD is relevant both as a news medium and an advertising platform.3 Booking unit DEUTSCHLAND-GESAMT1 Consists of the titles BILD, FUSSBALL BILD and BZ. All ads in DEUTSCHLAND-GESAMT will be extended to FUSSBALL BILD at no additional cost. ■■ 9,77 mil. readers2 ■■ 1,787,283 copies sold (Mon - Sat, IVW 2017/3) ■■ BILD is available in 22 regional editions ■■

2 

Price list no. 72 · valid from 1 Jan 2018

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3. Publisher Information Publisher and Regional Marketer

National Marketer

BILD: Axel Springer SE B.Z.: B.Z. Ullstein GmbH

Media Impact GmbH & Co. KG Axel-Springer-Straße 65 10888 Berlin

Address BILD Anzeigen Axel-Springer-Straße 65 10888 Berlin Frequency Daily (Mon.- Sat.) ZIS Number 102541 (GERMANY-TOTAL) Note: The combination of BILD GERMANY TOTAL listed by agma includes the titles of BILD GERMANY and B.Z. Booking GERMANY-TOTAL also includes FUSSBALL BILD in addition to these titles. Internet www.bild.de

Price list no. 72 · valid from 1 Jan 2018

Bank Account Deutsche Bank AG, Berlin IBAN DE73 1007 0000 0083 4747 00 BIC DEUTDEBB Current Data and Services www.media-impact.de www.die-zeitungen.de Contact BILD Advertising Manager Telephone: +49 (0) 30 25 91 - 76 843 Email: [email protected] (not for print data)

Terms of Payment Payable immediately net cash after the invoice date. 1 % cash discount when a SEPA Direct Debit Mandate is set up if outstanding invoices are not past due and cash discount has not been explicitly excluded. For new clients, the publisher reserves the right to require cash in advance up to the ad deadline. In case of late payment or deferment, interest shall be charged at the statutory rate. Terms and Conditions The execution of advertising orders is done in accordance with our General Terms and Conditions for Newspapers, the additional Terms and Conditions of the respective title and the General Terms and Conditions for Advertising Orders in Online Media. You can find our complete General Terms and Conditions at: www.media-impact.de/agb

Contact Order Management Email: [email protected] Contact Printing Material Telephone: +49 (0) 30 25 91 - 73 073 Email: [email protected]

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4. Scales of Discount Scales of Discount for BILD Nielsen/Regional Editions Frequency Scale/ Campaign Period: 12 Months 6 times 12 times 24 times 52 times

5 % 10 % 15 % 20 %

Quantity Scale/Campaign Period: 12 Months For Millimetre contracts of at least 3,000 mm 5 % 5,000 mm 10 % 10,000 mm 15 % 20,000 mm 20 %

Mini-Contracts for BILD-Nielsen/Regional Editions and B.Z. Frequency Scale/ Campaign Period: 3 Months 2 times 4 times 8 times 16 times

5 % 10 % 15 % 20 %

Quantity Scale/Campaign Period: 3 Months For Millimetre contracts of at least 1,000 mm 5 % 1,500 mm 10 % 3,000 mm 15 % 6,000 mm 20 %

Each edition is discounted separately. For contracts on sub-editions, ads/millimetres of the next bigger edition(s) – so far the campaign periods correspond – can be included. Minimum size for discount eligibility of the editions: 20 mm.

NEW: Scales of Discount for B.Z. Frequency Scale/ Campaign Period: 12 Months 6 times 12 times 24 times 52 times

5 % 10 % 15 % 20 %

Quantity Scale/Campaign Period: 12 Months For Millimetre contracts of at least 1,800 mm 5 % 3,000 mm 10 % 5,000 mm 15 % 10,000 mm 20 %

In case of ad orders, eligibility for discounts for all booking units requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period.

Price list no. 72 · valid from 1 Jan 2018

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5. Basic Prices for GERMANY-TOTAL1

1/1 Page € 515,000.00

1/2 Page € 323,500.00

1.000er-Format € 147,000.00

mm Rate € 159.80

2/1 Panorama ad € 1,111,500.00

Strip ad (8 columns, 175 mm high) € 216,600.00

See the following page for footer resolutions and notes.

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Corner ad XXL (5 columns, 325 mm high) € 251,400.00

Strip of page height (2 columns, 528 mm high) € 163,400.00

Strip of page height (3 columns, 528 mm high) € 245,000.00

GERMANY-TOTAL1 1/1 page 1/2 page 1,000 format mm rate2 2/1 panorama ad 8 columns/175 mm (page width) Corner ad XXL 2 columns/528 (page height) 3 columns/528 (page height)

BILD Nordic Format 8 columns, 376 x 528 mm 8 columns, 376 x 264 mm/4 columns, 187 x 528 mm 4 columns, 187 x 250 mm minimum size, 20 mm 17 columns, 777 x 528 mm 8 columns, 376 x 175 mm 5 columns, 234 x 325 mm 2 columns, 92 x 528 mm 3 columns, 139 x 528 mm

Tabloid Format 257 x 369 mm 257 x 184 mm/130 x 369 mm 187 x 250 mm minimum size, 20 mm 532 x 369 mm 257 x 119 mm 187 x 259 mm 65 x 369 mm 98 x 369 mm

Normal Rate Gross 515,000.00 323,500.00 147,000.00 159.80 1,111,500.00 216,600.00 251,400.00 163,400.00 245,000.00

The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually. A minimum format of 1,400 total mm applies to ads of 5 or more columns. Ads appearing in partial editions that are published in tabloid format are subject to scaling, if necessary. See technical specifications for details. All rates in Euro plus VAT. 1  2 

Price list no. 72 · valid from 1 Jan 2018

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6. Outside Formats and Special Placements

Front page head

Front page footer left/right

Front page footer XXL

Front page text-passage ad

Strip under Guide

Strip under TV

Strip on first Sports page

Back page head/footer

Back page VIP strip

Love Is ...

Price list no. 72 · valid from 1 Jan 2018

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SPECIAL OUTER FORMATS ON THE BILD FRONT PAGE Be right in the front! New possibilities on the BILD front page: What moves Germany today appears on the front page of BILD. The BILD front page is up-to-date, highly relevant and always an eyecatcher!

Front page head left € 96,700.00

Front page head XXL € 153,100.00

Is the front page head always sold out exactly when it would fit best into your campaign? A second ad can now be placed on the left and allows us to create planning guarantee for you!

If you have a lot to say and really want to reach everyone: Use the new maximum area for your message on the header of the front page. This is ideal for the kick-off of your campaign – or as a culmination!

Note: Both of the new formats run 4 times per month.

Price list no. 72 · valid from 1 Jan 2018

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GERMANY-TOTAL1 Front page head right/left2 Front page head XXL2 Front page text-passage ad Front page footer right large Front page footer left/right Front page footer left/right small Front page footer XXL left Back page head Back page head small Back page footer left/right Back page footer left/right small VIP strip back page Love Is Strip under TV, 50 mm high Strip under TV, 100 mm high Strip under Guide, 50 mm high Strip under Guide, 100 mm high Strip on first Sports page Guide Window

BILD Nordisches Format 2 columns, 92 x 135 mm 2 columns, 92 x 250 mm 2 columns, 92 x 50 mm 115 x 164 mm 2 columns, 92 x 135 mm 2 columns, 92 x 100 mm 2 columns, 92 x 250 mm 2 columns, 92 x 135 mm 2 columns, 92 x 100 mm 2 columns, 92 x 135 mm 2 columns, 92 x 100 mm 8 columns, 376 x 100 mm 1 column, 45 x 50 mm 8 columns, 376 x 50 mm 8 columns, 376 x 100 mm 8 columns, 376 x 50 mm 8 columns, 376 x 100 mm 8 columns, 376 x 175 mm 2 columns, 92 x 150 mm

Tabloid Format 63 x 92 mm 63 x 171 mm 63 x 34 mm 78 x 112 mm 63 x 92 mm 63 x 68 mm 63 x 171 mm 63 x 92 mm 63 x 68 mm 63 x 92 mm 63 x 68 mm 257 x 68 mm 31 x 34 mm 257 x 34 mm 257 x 68 mm 257 x 34 mm 257 x 68 mm 257 x 119 mm 63 x 102 mm

Normal Rate Gross 96,700.00 153,100.00 30,600.00 97,400.00 73,500.00 48,100.00 134,800.00 72,500.00 47,400.00 63,600.00 41,700.00 156,000.00 9,900.00 61,600.00 123,200.00 76,300.00 137,600.00 235,700.00 57,100.00

The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually. Only available 1x per week. Ads appearing in partial editions that are published in tabloid format are subject to scaling if necessary. See technical specifications for details. All rates in Euro plus VAT. 1  2 

Price list no. 72 · valid from 1 Jan 2018

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7. 1/2 Page and 1/1 Page

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Booking Unit GERMANY-TOTAL2 GERMANY-WEST-TOTAL2, 7 NIELSEN I NIELSEN I-North BILD HAMBURG NIELSEN I-South BILD HANOVER NIELSEN I-West BILD BREMEN NORTH RHINE-WESTPHALIA BILD RUHR AREA BILD RUHR-EAST BILD RUHR-WEST BILD DUSSELDORF BILD COLOGNE BILD MUNSTERLAND BILD WESTPHALIA

1/2 Page (B/W–4c) 323,500.00 289,550.00 109,402.00 49,970.00 29,990.00 35,250.00 13,939.00 32,169.00 3,333.006⁶ 72,864.00 27,203.00 14,087.00 15,734.00 10,032.00 2,650.006⁶ 6,864.00 15,418.00

ECO5 (B/W–4c) 216,000.00 – – – 16,495.00 – 7,666.00 – 2,866.00 – 14,962.00 7,748.00 8,654.00 5,518.00 2,279.00 3,775.00 8,480.00

1/1 Page (B/W–4c) 515,000.00 422,380.00 193,181.00 86,778.00 53,000.00 50,800.00 24,500.00 45,391.00 5,775.006⁶ 121,000.00 54,405.00 28,174.00 31,469.00 20,064.00 4,290.006⁶ 13,728.00 30,835.00

ECO5 (B/W–4c) 290,000.00 – – – 29,150.00 – 13,475.00 – 4,938.00 – 29,923.00 15,496.00 17,308.00 11,035.00 3,668.00 7,550.00 16,959.00

See the following page for footer resolutions and notes.

Price list no. 72 · valid from 1 Jan 2018

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7. 1/2 Page and 1/1 Page

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Booking Unit NIELSEN IIIa BILD FRANKFURT BILD MAINZ-WIESBADEN BILD SAARLAND BILD RHINE-NECKAR NIELSEN IIIb BILD STUTTGART NIELSEN IV BILD MUNICH4 BILD NUREMBERG GERMANY-EAST-TOTAL2, 8 BERLIN-BRANDENBURG-TOTAL2, 3 BILD BERLIN-BRANDENBURG3 B.Z.3 MECKLENBURG-WESTERN POMERANIA BILD SAXONY-ANHALT BILD THURINGIA SAXONY BILD LEIPZIG BILD DRESDEN BILD CHEMNITZ

1/2 Page (B/W–4c) 69,030.00 18,480.00 8,617.00 2,150.006 10,497.00 52,710.00 15,629.00 59,060.00 2,640.006 10,666.00 77,520.00 22,145.00 11,933.00 10,212.00 12,566.00 14,678.00 6,970.00 18,817.00 9,821.00 2,850.006 6,146.00

ECO5 (B/W–4c) – 10,164.00 4,739.00 1,849.00 5,773.00 – 8,596.00 – 2,270.00 5,866.00 – – 6,563.00 6,162.00 6,911.00 8,073.00 3,834.00 – 5,402.00 2,451.00 3,380.00

1/1 Page (B/W–4c) 110,448.00 36,960.00 17,234.00 3,250.006 20,993.00 69,555.00 31,258.00 79,310.00 4,050.006 21,331.00 139,410.00 44,345.00 23,866.00 20,479.00 22,190.00 27,606.00 13,939.00 34,759.00 17,800.00 4,667.006 12,292.00

ECO5 (B/W–4c) – 20,328.00 9,479.00 2,779.00 11,546.00 – 17,192.00 – 3,463.00 11,732.00 – – 13,126.00 12,313.00 12,205.00 15,183.00 7,666.00 – 9,790.00 3,990.00 6,761.00

 ixed format of the 1/1 page: Nordic format: 376 x 528 mm (W x H), tabloid format: 257 x 369 mm (W x H). F Or the fixed format at 1/2 page: Nordic format: horizontal 376 x 264 mm (W x H) or high 187 x 528 mm (W x H); tabloid format: horizontal 257 x 184 mm (W x H) or high 131 x 369 mm (W x H). The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually. 3  See Rate Card for BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4  BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally. 5  Economy Rate for all colour layouts. Handling of BILD regional editions: You decide whether your ad should appear in the first half of the week (Monday through Wednesday) or in the second half of the week (Thursday through Saturday). We determine the exact publication date. Rates are not eligible for volume or commitment discounts but eligible for agency commission. Ad/printing materials deadline for the first half of the week: Friday 11 a.m. For the second half of the week: Wednesday 11 a.m. 6  Heavily discounted fixed format rate that is not eligible for any further discounts. 7  GERMANY-WEST TOTAL consists of BILD Nielsen I to V and B.Z. Also see separate 2018 BILD Booking Units Card. 8  GERMANY-EAST TOTAL consists of BILD Nielsen V to VII-2-3 and B.Z. Also see separate 2018 BILD Booking Units Card. For discounts, see section 4. Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details. All rates in Euro plus VAT. All ads of the GERMANY TOTAL booking unit are extended to FUSSBALL BILD without extra charges. 1 

2 

Price list no. 72 · valid from 1 Jan 2018

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8. Millimetre Rates and 1,000 Format

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Booking Unit GERMANY-TOTAL2, 7 GERMANY-WEST-TOTAL2, 7, 8 NIELSEN I7 NIELSEN I-North7 BILD HAMBURG NIELSEN I-South7 BILD HANOVER NIELSEN I-West7 BILD BREMEN NORTH RHINE WESTPHALIA BILD RUHR AREA BILD RUHR-EAST BILD RUHR-WEST BILD DUSSELDORF BILD COLOGNE BILD MUNSTERLAND BILD WESTPHALIA

mm Rate (B/W–4c) 159.80 143.74 51.80 23.66 14.20 16.73 6.60 15.27 3.06 34.50 12.88 6.67 7.45 4.75 3.33 3.25 7.30

1,000 (B/W–4c) 147,000.00 120,970.00 51,800.00 23,660.00 14,200.00 15,090.00 6,600.00 13,688.00 1,880.006 34,500.00 12,880.00 6,670.00 7,450.00 4,750.00 1,375.006 3,250.00 7,300.00

ECO5 (B/W–4c) 88,000.00 – – – 7,810.00 – 3,630.00 – 1,626.00 – 7,084.00 3,669.00 4,098.00 2,613.00 1,189.00 1,788.00 4,015.00

See the following page for footer resolutions and notes.

Price list no. 72 · valid from 1 Jan 2018

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8. Millimetre Rates and 1,000 Format

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Booking Unit NIELSEN IIIa7 BILD FRANKFURT BILD MAINZ-WIESBADEN BILD SAARLAND BILD RHINE-NECKAR NIELSEN IIIb7 BILD STUTTGART NIELSEN IV7 BILD MUNICH4 BILD NUREMBERG GERMANY-EAST-TOTAL2, 3, 7, 9 BERLIN-BRANDENBURG-GESAMT2, 3 BILD BERLIN-BRANDENBURG3 B.Z.3 MECKLENBURG-WESTERN POMERANIA7 BILD SAXONY-ANHALT BILD THURINGIA SAXONY7 BILD LEIPZIG BILD DRESDEN BILD CHEMNITZ

mm Rate (B/W–4c) 38.35 8.75 4.08 3.60 4.97 25.00 7.40 28.02 5.50 5.05 43.39 16.75 5.65 11.10 5.95 6.95 3.30 10.61 4.65 3.05 2.91

1,000 (B/W–4c) 38,350.00 8,750.00 4,080.00 1,320.006 4,970.00 22,950.00 7,400.00 25,420.00 1,740.006 5,050.00 40,800.00 16,750.00 5,650.00 11,100.00 5,950.00 6,050.00 3,300.00 7,804.00 3,300.00 1,594.006 2,910.00

ECO5 (B/W–4c) – 4,813.00 2,244.00 1,142.00 2,734.00 – 4,070.00 – 1,505.00 2,778.00 – – 3,108.00 6,770.00 3,273.00 3,328.00 1,815.00 – 1,815.00 1,379.00 1,601.00

Fixed format: 1,000: 187 x 250 mm (W x H). Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually. See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4  BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally. 5  Economy Rate identical for all colour layouts. Handling of BILD regional editions: You decide whether your ad should appear in the first half of the week (Monday through Wednesday) or in the second half of the week (Thursday through Saturday). We determine the exact publication date. Rates are not eligible for volume or commitment discounts but eligible for agency commission. Ad/printing material deadline for the first half of the week: Friday 11 a.m. For the second half of the week: Wednesday 11 a.m. 6  Heavily discounted fixed format rate that is not eligible for any further discounts. 7  This applies to the millimetre rate: A minimum format of 1,400 total mm applies to ads of 5 or more columns. Minimum size for all bold printed issues: 20 mm. For regional editions, see regional supplementary sheets. 8  DEUTSCHLAND-WEST-TOTAL consists of BILD Nielsen I to V and B.Z. Also see separate 2018 BILD Booking Units Card. 9  GERMANY-EAST TOTAL consists of BILD Nielsen V to VII-2-3 and B.Z. Also see separate 2018 BILD Booking Units Card. For discounts, see section 4. All rates in Euro plus VAT. All ads in GERMANY TOTAL are extended to FUSSBALL BILD free of charge. 1  2  3 

Price list no. 72 · valid from 1 Jan 2018

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9. Economy Rate Simply affordable: In 2018 we will reward your flexibility with the Economy Rate. Whether you choose the 1,000 format, corner ad XXL, 1/2 page or 1/1 page: In the Economy Rate, you book one calendar week and we choose the publication date. Savings Benefit from an enormous price advantage of up to 43 %! Right to Move You book the calendar week, and we decide the exact publication day between Monday and Saturday. You can exclude any day within the booked calendar week when booking, which increases your planning reliability.

Handling of BILD regional editions: You decide whether your ad appears in the 1,000 mm format, as a 1/2 page or 1/1 page in the ■■ first half of the week (Monday through Wednesday) or in the ■■ second half of the week (Thursday through Saturday). We determine the exact publication date. See rate tables in Section 7 and 8 for rates and formats. Ad and printing materials deadline ■ for the first half of the week: Friday 11 a.m. and ■ for the second half of the week: Wednesday 11 a.m. Only one ad can be booked per each half of the week.

Booking Units and Rates 1/1 page, 1/2 page, corner ad XXL and 1,000 format. Outside page formats: only GERMANY-TOTAL, see the following page for rates and formats of the Economy Rate. Deadline for Ads and Printing Material, Cancellation Deadline GERMANY-TOTAL: Monday before the respective calendar week

Price list no. 72 · valid from 1 Jan 2018

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GERMANY-TOTAL1 1/1 page 1/2 page 1,000 format Corner ad XXL Front page head right Front page text-passage ad Front page footer right large Front page footer left/right Front page footer left/right small Front page footer XXL left Back page head Back page head small Back page footer left/right Back page footer left/right small VIP strip back page

BILD Nordic format

Normal Rate Gross

Economy Rate

Savings Economy Rate

8 columns, 376 x 528 mm 8 columns, 376 x 264 mm 4 columns, 187 x 250 mm 5 columns, 234 x 325 mm 2 columns, 92 x 135 mm 2 columns, 92 x 50 mm 115 x 164 mm 2 columns, 92 x 135 mm 2 columns, 92 x 100 mm 2 columns, 92 x 250 mm 2 columns, 92 x 135 mm 2 columns, 92 x 100 mm 2 columns, 92 x 135 mm 2 columns, 92 x 100 mm 8 columns, 376 x 100 mm

515,000.00 323,500.00 147,000.00 251,400.00 96,700.00 30,600.00 97,400.00 73,500.00 48,100.00 134,800.00 72,500.00 47,400.00 63,600.00 41,700.00 156,000.00

290,000.00 216,000.00 88,000.00 14,000.00 62,500.00 20,500.00 67,500.00 52,000.00 34,500.00 94,000.00 50,500.00 33,500.00 44,000.00 29,500.00 94,000.00

43.7 % 33.2 % 40.1 % 40.7 % 35.4 % 33.0 % 30.7 % 29.3 % 28.3 % 30.3 % 30.3 % 29.3 % 30.8 % 29.3 % 39.7 %

Conditions: No reservations, no waiting list ■■ No changing motifs, no split ■■ More than 2 ads per week upon request ■■ Ads in the Economy Rate are subject to agency commissions, but cannot be applied to other discounts and are not eligible for contracts and further discounts ■■

Handling of Economy Rate GERMANY TOTAL ■■ Right to move: within one calendar week (Mon.- Sat.), one weekday can be excluded when booking

1  The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually. Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details under section 21. All rates in Euro plus VAT.

Price list no. 72 · valid from 1 Jan 2018

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10. Special Advertising Forms Special advertising forms in BILD are exciting, attention-grabbing and surprising time and again. They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection.

Super-Panorama A unique presentation platform emerges with the special advertising form of the Super-Panorama. The new advertising form leaves space for new design opportunities for a very spacial customer appeal and will increase attentiveness. Present yourself on a total of 8 pages in the Nordic format (4 front and 4 back pages). The Super-Panorama is available in both the national as well as regional editions.

Interaction Ad With the innovative hybrid printing process, your ad can be individually printed in every single copy.

Price list no. 72 · valid from 1 Jan 2018

Enrich your basic motif with individual ■■ number or letter codes ■■ texts ■■ graphics, symbols or logos ■■ numerical keypads ■■ barcodes ■■ QR codes

Examples for the printing in your ad:

You can find rates and further information on the Interaction Ad at www.media-impact.de

Non-binding application example

24738`6

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Many different print-related special forms of advertising can be realised in several of our editions, depending on the location. Flying Page, Half Cover, Half Page, scented coating, luminous colours, transparent ads or coloured paper: Please contact us for customised offers and implementation possibilities. Flying Page Your advertising stands out with the flying page! Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD!

Front Page 135 mm/2 columns

Inside Page 2x 1/2 page (page height)

Back Page 1/2 page (page height)

With the half cover, your ad jumps out – without falling out of the newspaper! The half cover offers you an attractive advertising surface that is placed prominently around the front page!

Half Cover

Front Page 135 mm/2 columns.

Inside Page 1/2 page (page height)

Half Page You will be spotted with the half page – and not skipped over! Use the prominent advertising surface within BILD and attract plenty of attention with your ad!

Half Page

Inside Section 1/2 page (page height)

Price list no. 72 · valid from 1 Jan 2018

Inside Section 1/2 page (page height)

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11. Placement Charges and Geographic Split Placement Charges Commitments regarding placement are possible for the 1.000 format upwards. Extra charges are applied to the gross rate once the purchase order has been submitted. Further appearing as the only advertiser on a particular page cannot be guaranteed. Only a limited number of placement commitments can be granted. Extra placement charge: 10 % of gross rate (eligible for discount and agency commissions). Geographic Split – We Do It Best Book nationally and advertise with regional reference: Use the options of a motif split in our total of 39 regional and Nielsen booking units. Technical costs: 2 – 3 motifs: € 3,000.00 4 – 7 motifs: € 5,000.00 > 7 motifs: € 7,000.00 Technical costs are eligible for agency commissions, but not for discounts.

Status: 01/11/2017 © Frauke Kranold, Hamburg 2014

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12. Inserts Insert weight per started 1.000 copies

All other editions

BILD HAMBURG

B.Z.

To 10 g To 15 g To 20 g To 25 g To 30 g To 35 g To 40 g To 45 g To 50 g

82.00 86.00 90.00 94.00 98.00 102.00 104.00 106.00 108.00

82.00 86.00 92.00 98.00 104.00 110.00 116.00 122.00 128.00

85.50 88.00 90.50 93.00 95.50 98.00 100.50 103.00 105.50

Heavier weights upon request. All rates in Euro plus VAT.

Format Smallest format: 10.5 x 14.8 cm (postcard) Largest format: 26.0 x 36.0 cm1

No commitments can be given on the exclusion of competitive advertising and on appearing as the only advertiser.

Larger formats can be inserted if they are folded down to the highest format. All multiple page supplements should be folded along on the longest side. Different types of folding such as double-gate and zigzag folding cannot be processed. If the brochure supplements contain postcards, these should be glued to the inside.

If you have questions: BILD Beilagen (Inserts) Tel.: +49 (0) 30 25 91 - 76 798 Fax: +49 (0) 30 25 91 - 76 802 Email: [email protected] Booking and cancellation deadline for inserts: 6 business days before date of publication. You will receive further information on inserts in FUSSBALL BILD upon request.

13. Ad and Printing Material Deadlines, Cancellation Deadlines Ads

All colour layouts Split ads

GERMANY-TOTAL, GERMANY-WEST TOTAL, GERMANY-EAST-TOTAL and Nielsen Editions Ad/ Right of Cancellation Printing Material Deadline Before Publication 3 business days, 12 p.m. 5 business days 5 business days, 12 p.m.

5 business days

Regional Editions2

Ad/ Right of Cancellation Printing Material Deadline Before Publication 1 business day, 11 a.m. 4 business days Monday edition: Friday, 2 p.m. 2 business days 4 business days

BILD CITY largest deviating format: 22.5 x 30.5 cm. Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See Rate Card BERLIN-BRANDENBURG-TOTAL.

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14. red impact

red impact The national advertising platform. – Loud. Ubiquitous. Urban. Indispensable. A one-stop shop – Germany’s leading tabloids. Secure the coverage of the extra class and reach more than 11 million readers throughout Germany. Book once, get more! Take advantage by booking just once in the ideal operating environment to have your ad appear in BILD DEUTSCHLAND-GESAMT (incl. B.Z. and FUSSBALL BILD), Berliner Kurier, Express, Hamburger Morgenpost, Morgenpost für Sachsen and tz in Munich. Advantages for you: reach of 11.02 million readers¹ total circulation of 2.23 million copies¹ ■■ book once, get nine ads ■■ easy, quick and flexible processing – even at the Economy Rate ■■ new and bigger formats (in the style of BILD DEUTSCHLAND-GESAMT) ■■ national reach plus a boost for your campaign in the metropolitan regions ■■ ■■

Find out more at: mediaimpact.de/redimpact Your Contact: Email: [email protected]

Source: Circulation IVW 2/2017, reach b4p 2016 III.

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Prices and formats – red impact1 2018

Formats Mon.– Fri. Sat./Sun. ECO Rate (Mon.– Sat.)2

1/1 page

1/2 page, horizontal

1,000 format

Front page head

Front page footer

601,900.00 609,800.00 338,900.00

367,100.00 371,000.00 245,100.00

187,000.00 192,100.00 111,900.00

117,800.00 119,500.00 76,100.00

94,600.00 96,300.00 66,900.00

Ad and Printing Material, Cancellation Deadlines red impact Ads Ads red impact, inner section Ads red impact, front page

Ad Deadline/ Right of Cancellation

Printing Materials Deadline

3 business days before PD, 12 noon 5 business days before PD, 12 noon

3 business days before PD, 12 noon 3 business days before PD, 12 noon

It has never been easier to have your advertising appear throughout Germany and its metropolitan regions! One order – one bill! You will receive detailed information on the delivery of printing materials for red impact publications when booking.

 The booking unit red impact consists of BILD DEUTSCHLAND-GESAMT (incl. B.Z. & FUSSBALL BILD), Berliner Kurier, Hamburger Morgenpost, Morgenpost Sachsen und tz München.  See page 17 for economy rate conditions.

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15. BILD DIGITAL BILD.de is one of the leading general interest portals and is renowned for passionate BILD journalism on the web. This multimedia web portal offers breaking news, sports coverage, lifestyle reports and celebrity stories around the clock and available on all devices.

SPECIALS Use our diverse editorial environments and specials for your advertising campaign: ■■

HomeRun on BILD: A wider reach is impossible! Simple booking process on the desktop and mobile BILD homepage for the cross-media placement of your advertising material.

■■

BUNDESLIGA on BILD: BUNDESLIGA on BILD means 24/7 football coverage. From exclusive Bundesliga highlights shortly after the final whistle, to interviews and background reports – BILD reaches fans at all times and everywhere.

■■

Video on BILD: The new video sponsorship on BILD offers a wide range of attractive products to engage the target audience on all screens. From the eye-catching presenter clip to integrated product placement. We’ve got it all.

■■

Native advertising on BILD: It’s the story standing in the foreground – the brand story! The brand story as a new option for integrated advertising marks the start of a new product family on BILD within the scope of current regulations. It tells a story in the look and feel of BILD: always multiscreen.

BILD is multiscreen and covers every user scenario, from phones to desktop computers, tablets and on a smart TV – BILD is always everywhere. ■■

Innovative design and high usability

■■

Modern video portal with daily updates and proprietary formats

Source for daily unique users: AGOF daily digital facts April – July, basis: 10+, period: 1– 31 July 2017.

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BILD Digital

BILD.de is the multimedia portal for the whole of Germany. Always and everywhere. As one of the leading general interest web portals with a very wide reach, BILD is sccessible on all devices – desktop, mobile, social media and in apps!

■

BILD gets up to 5.48 million daily unique users1

■

On average 4.51 million daily unique users visit BILD2

■

An average of 3.00 million people visit BILD Home2

Target group3 ■■

59 % are male

■■

60 % of the users are aged 20 to 49

■■

41 % have attained a higher level of education

■■

70 % have a net household income of 2,000.00 and above

Statistics ■■

Unique users4: 21.87 mil.

■■

Visits4: 354,698,738

■■

Page impressions4: 1,368,189,215

 AGOF daily digital facts April – July, basis: 10+, period: 20 July 2017  AGOF daily digital facts April – July, basis: 10+ years (59.69 mil.); July 2017  AGOF daily digital facts April – July, basis: digital WNK 14+ years (57.07 mil.); July 2017 4  Digital reach: AGOF daily digital facts April – July, basis: 10+ years (59.69 mil.); July 2017 1 2 3

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16. BILD Social Media Engage BILD fans and their contacts in a new environment and a completely different user scenario! Whether through Facebook, Instagram …

FACEBOOK Fanpage

■■

Instant Articles

INSTAGRAM Live

Make use of posts, instant articles and Facebook Live as an advertising platform and gain the attention of your target group through the BILD brand.

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The advertiser gains the full attention of users through a co-branding of the channel.

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… Twitter, YouTube or Google AMP – reach your target group always and everywhere!

TWITTER

■■

Through a message with less than 140 characters incl. link to the target URL & visual, BILD reaches its followers on Twitter.

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YOUTUBE

■■

The YouTube channel contains exclusive content and rapid coverage in the entertainment category, as well as Bundesliga videos and highlights.

GOOGLE AMP

■■

Use Google AMP as an advertising medium and interlace exclusive product placement with newly distributed articles that change on a daily basis.

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17. BILD.de Regional and BZ.de BILD.de goes Regional! Use your opportunity to reach your target group in the relevant region. Highlights and News from 14 regions are bundled in attractive environments in BILD.de regiochannels - benefit from the strong reach of these regional environments.

Benefit from the low level of overlapping of BILD media:1

BZ.de: Berlin’s largest newspaper on the Internet2 When something happens in Berlin, this is the first place you will get all the information. With the new 24-Hour Live Ticker, you always have an eye on all of the city’s current events. Net reach:

Individual BILD.de specials for our regional clients Our bestseller, the Regio Online Advertorial, offers you the possibility of also giving your products a stage in the digital world. We would be glad to assist you with your individual digital campaign.  AGOF digital facts 2017-03; base: 14+ years, single month  best for planning 2016 III, average number of readers per issue compared to average number of users per month

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You can also find our respective current rates at www.media-impact.de

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18. Crossmedia Concepts of the BILD Group Benefit from the unique reach and high advertising pressure through a combination of various media genres and media brands. The crossmedia concepts of the BILD Group provides the right solution for every campaign goal. Strengthen the trust of our readers in your product through the joint presentation with our strong media brands. Volks-Produkt: (People’s Product): Exclusive new advertising formats and advertising media! Exclusive price advantage! Exclusivity for your product! Profit from a high degree of attention and reach, as well as from the positive image values with our cooperation, in which a mutually selected product is advertised exclusively as a Volks-Produkt. Prominent testimonials, largeformat ads with designed contents, attractive add-ons and innovative online, mobile formats and moving-image formats will ensure your success.

AKTION

Put the qualities and functions of your products or topics into the spotlight and communicate them in the typical simplified and compact BILD style. The attention-grabbing and high-reach advertising of the promotion products with testimonials and opinions by consumers, glossaries and background information turns the Campaign for Germany into a crossmedia communications concept for your sales. The Produkt-Tipp is a sales-oriented promotion product that puts the products from a large variety of fields in the focus of the communication. Whether this is a Digital Tipp, a Car Tipp or a Health Tipp – there is a large diversity of possibilities. Due to the joint presentation with BILD.de and the established Tipp logo, the concept is distinguished by a strong recommendation character and high level of credibility. Germany’s big product review is an exclusive crossmedia testing campaign in joint presentation with BILD.de. Due to test affine users and a high reach BILD offers a perfect platform for testing your product on its marketability. Benefit from a verifiable credibility and transform the BILD users into your brand ambassadors.

SCHLAN UT GROSSER

DS

DE

Exeptionally family-friendly products and services are jointly distinguished as Familien-Produkt (Family Product). Through eyecatching advertorials, ads and advertising media, we stage your products crossmedially. The client and product benefit from the credibility and journalistic competence of the joint presentation with BILD am SONNTAG.

LESERTEST präsentiert von LOGO

In Germany’s big reader review, the BamS readers test your product or your service. In the form of a product sample, a voucher or a test promotion, readers can try out a new or existing product directly at the PoS and become your large test community as a result. They evaluate your product or service with a questionaire and provide first hand market research results for you.

The brand concepts are designed in-house by the Creative Services Department.

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19. Brand Story Your Brand Story gets BILD’s exclusive storytelling: developed by real BILD professionals – journalists, photographers, video artists and graphic designers, all in compliance with the separation rule: ■ tailor-made 360-degree campaigns ■ on all BILD platforms standing out beside the most important news of the day ■ maximum impact on social media Brand Stories at BILD turn your brand message into the “Talk of the Nation”!

Integration of your logo with link to your homepage

Interactive infographics

Powerful, engaging videos

Photo productions with celebrity influencers, expert interviews Exclusive text and reports Package S

Package M

Package L

30,000 views

100,000 views

200,000 views

90,0001 (gross)

170,0001 (gross)

285,0001 (gross)

All prices in euros plus VAT. Prices can be discounted with agency/client discounts and agency commissions. In addition, there is a creative overhead of €€ 7,250 per story.

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20. Creative Services The single-source solution … Creative Services designs individual, convergent communication concepts with the possibility of crossmedia implementation in the overall portfolio of Media Impact (print, online, mobile, social media, tablet, TV, out-of-home).

Case Study: Fitbit the “Volks-Fitnessarmband” Implementation of the 360°-campaign

POSSIBLE COMMUNICATIONS COMPONENTS ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■

Campaign development, reinforcement and optimisation Brand- and performance-optimised Stationary and mobile advertorials, specials and brand stories Use of the moving image channel Presenting and sponsoring Special forms of advertising Creation of supplement concepts Crossmedia concepts with joint or individual presenter Credible testimonials to support the campaign

BILD/BamS ads and inserts

Mobile advertisments

Tablet app

Creative Services puts a great emphasis on individuality in the realisation of media packages so that your communication goals can be optimally achieved. Creative Services offers you full service from the communication idea to media planning and project control to the creative implementation by a professional team.

The 360° approach is an integrated communication solution that sets the spotlight on your marketing objective. With the focus on this objective, we will develop customised, client-specific creative concepts, take care of the design and place your advertising in the respectively relevant media channels – tailored according to the message and the target group.

Live fitness report with Joey Kelly

Bridge Ad & VolksTicker

Ad bundle Video

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Microsite at BILD.de

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21. Technical Specifications Contact telephone +49 (0) 30 25 91 - 7 30 73 +49 (0) 30 25 91 - 7 69 70 Fax +49 (0) 30 25 91 - 7 29 48 NORDIC FORMAT Type area 376 mm wide x 528 mm high (4,224 total millimetres) Number of columns Ad and text passage: 8 columns per 45 mm Column widths 1 column = 45 mm, 2 columns = 92 mm, 3 columns = 139 mm, 4 columns = 187 mm, 5 columns = 234 mm, 6 columns = 281 mm, 7 columns = 329 mm, 8 columns = 376 mm Crossover Max. 777 mm wide, 528 mm high (17 ad columns) Fonts Positive fonts from 6 point; Negative fonts from 8.5 points, semibold, sans-serif Line width Positive lines at least 0.2 mm Negative lines at least 0.3 mm

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TABLOID FORMAT Type area 257 mm wide x 369 mm high (1,845 total millimetres) Number of columns Ad and text passage: 5 columns per 45 mm Crossover Max. 532 mm wide, 369 mm high (11 ad columns) Scaling for tabloid format All ads on the outside pages, as well as ads in the inside section that exceed a format of 5 columns in width and 286 mm in height, will be automatically scaled for the partial edition in tabloid format. Separate print material can be provided for the edition in tabloid format. Please contact us for the format data. For ads that are scaled in the tabloid format, we recommend the following font sizes and line widths in order to ensure optimal readability: Fonts Positive fonts from 9 point; Negative fonts from 12 points, semibold, sans-serif Line width Positive lines at least 0.3 mm Negative lines at least 0.45 mm

BILD MUNICH CITY Type area: 288 mm wide x 422 mm high Ads from national bookings and BILD MUNICH will be scaled down proportionally in BILD MUNICH CITY. FUSSBALL BILD The FUSSBALL BILD is published in a tabloid format. All ads of the GERMANY TOTAL booking unit are extended to FUSSBALL BILD without extra charges. GENERAL SPECIFICATIONS Printing process (Coldset) web-fed offset according to ISO 12647-3:2005 Dynamic range Tonal gradations in print from 3 % to 95 % Dot gain 50 % tone of the lithograph gains approx. 26 % in newspaper offset printing. QR Code We recommend a minimum format of 25 x 25 mm and resolution of 300 dpi to ensure the readability of QR code illustrations in newspaper printing. The advertising client is responsible for the content of the link.

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Screen angle Cyan = 15°, magenta = 75°, yellow = 0°, black = 135° Colours Euro scale ISO 2846-2 Please use additional colours as HKS-Z special colour. As a rule, these are implemented in CMYK values according to the HKS-Z CMYK colour table, version 2006 (available upon request). Registration mark tolerance ≤ 0,3 mm (congestion > 0,3 mm) ADVERTISEMENT DATA Image resolution 250 dpi, for line of max. 1,270 dpi For higher resolution picture components, the publisher reserves the right to reduce the picture resolution to the specified values. We will not assume any guarantee for the correctness of the conversion. File Format PDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008 In general, we do not use any open formats. When creating the EPS file, the picture data (no DCS) must be integrated. The files must be set up in the original size of the ad; please do not set up trim signs. Please note that the publisher will flatten the included transparencies in the case of PDF/X-4 file delivery.

Price list no. 72 · valid from 1 Jan 2018

Colour Processing Please use the ICC colour profile ISOnewspaper26v4.icc. This takes into account the parameters of achromatic composition, max. colour application and dot gain in newspaper printing. The profile can be downloaded at: http://www.axelspringer.de/icc Total colour application Max. 240 % 4c proof print Client’s proof supplied and adapted for newspaper printing in accordance with ISO 12647-3:2005 with FOGRA Media Wedge CMYK v3.0a DIGITAL DATA TRANSMISSION You can access information on the structure and sending of the printing material at the Internet page http://transfer.axelspringer.de and directly transmit the printing material. We recommend an upload with registration.

PRINT QUALITY In the case of different data structures, no guarantee can be given for the print quality. Variations in colour at the printing sites are caused by the process and do not justify claims for compensation. No guarantee is given for the accurate realisation of 4c ads by means of ICC colour profiles. The dimensional stability of the print paper is subject to slight variations due to the processes used. Additional options for the transfer of print material can be found at http://transfer.axelspringer.de Please see the corresponding Rate Card for technical specifications and contact information for individual bookings of B.Z. at www.media-impact.de.

Please contact us per email at [email protected] to receive a transmission account. Please send data-storage medium (CD, DVD) and proof to: Axel Springer SE, AdMedia Pool BILD- und WELT-Gruppe Axel-Springer-Straße 65, 10888 Berlin

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22. Contact at the National Marketer Media Impact NATIONAL

INTERNATIONAL

Region North Media Impact GmbH & Co. KG Stephanie Huth Axel-Springer-Platz 1 20350 Hamburg Tel.: +49 (0) 40 347 28157 Fax: +49 (0) 40 347 28160 Email: [email protected]

Region Central Media Impact GmbH & Co. KG Jens Spengler Gerbermühlstraße 9 60594 Frankfurt / Main Tel.: +49 (0) 69 962385 20 Fax: +49 (0) 69 962385 33 Email: [email protected]

Region South Media Impact GmbH & Co. KG Knut G. Müller Theresienhöhe 26 80339 Munich Tel.: +49 (0) 89 7432596 487 Fax: +49 (0) 89 7432596 480 Email: [email protected]

Region South-West Media Impact GmbH & Co. KG Martin Baumgardt Zeppelinstraße 116 73730 Esslingen Tel.: +49 (0) 711 3199 156 Fax: +49 (0) 711 3199 160 Email: [email protected]

Region West Media Impact GmbH & Co. KG Ingo Kölbl Neuer Zollhof 1 40221 Dusseldorf Tel.: +49 (0) 211 159268 14 Fax: +49 (0) 211 159268 55 Email: [email protected]

National Trade Media Impact GmbH & Co. KG Birgit Santoro Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 2591 71232 Fax: +49 (0) 30 2591 71233 Email: [email protected]

Region East Media Impact GmbH & Co. KG Felix Kemna Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 2591 72574 Fax: +49 (0) 30 2591 72579 Email: [email protected]

Head of Healthcare Media Impact GmbH & Co. KG Elmar Tentesch Münchener Straße 101/09 85737 Ismaning Tel.: +49 (0) 89 7432596 615 Email: [email protected]

International Sales Media Impact GmbH & Co. KG Benedikt Faerber General Manager International Sales Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 2591 72572 Fax: +49 (0) 30 2591 72555 Email: [email protected] Europa/AMEA Media Impact GmbH & Co. KG Fellin Wolter Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 2591 72563 Fax: +49 (0) 30 2591 72555 Email: [email protected] Austria/Switzerland Media Impact GmbH & Co. KG Alina Friede Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 2591 72571 Fax: +49 (0) 30 2591 72555 Email: [email protected] Betting Provider Media Impact GmbH & Co. KG Lena Sachse Axel-Springer-Straße 65 10888 Berlin Tel.: +49 (0) 30 2591 72561 Fax: +49 (0) 30 2591 72555 Email: [email protected]

France Axel Springer Media France S.R.L. à Associé Unique Jean-Robert Mamin 93, Avenue Charles de Gaulle 92521 Neuilly-sur-Seine CEDEX Tel.: +33 (0) 1 7621 8500 Fax: +33 (0) 1 7621 8501 Email: [email protected] Great Britain/Ireland Media Impact GmbH & Co. KG Patricia Meier Woster 9 Wimpole Street, 3rd Floor London W1G 9SG Tel.: +44 (0) 20 7836 4313 Fax: +44 (0) 20 7836 5364 Email: [email protected] Italy Axel Springer Media Italia S.r.l. Cristiano Merlo Via Leopardi N° 21 20123 Mailand Tel.: +39 02 4398 1865 Fax: +39 02 4340 0425 Email: [email protected]

Status: October 2017

If you are interested in regional advertising, please contact the respective regional BILD marketing organisation. Your local contacts are listed at http://www.media-impact.de/bild-regional/Kontakte

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