EFE is the leading Spanish language news agency and the fourth largest news agency in the world, with more than seventy years of experience. It is a multimedia news company with a network of journalists worldwide, more than 3,000 professionals in over 181 cities in 120 countries. EFE distributes 3 million pieces of news every year in various news formats: text, photographs, audio, video and multimedia, reaching more than 2,000 news media in the world every day. In Spain, there are bureaus in the capitals of the 17 autonomous communities, and small bureaus or correspondents’ offices in the other Spanish cities. More people read the news from EFE than any national daily newspaper. EFE is responsible for more than forty percent of international news published in Latin America with 884 customers there.
Algo para recordar EFEverde Precedents
The creation of a section specialized in the environment for press agencies was one of the recommendations of the International Meeting of Environmental and Development Press in May 1991, the preparatory meeting for the UN Conference about Environment, Earth Summit in Río de Janeiro, in 1992.
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EFEverde Precedents
After the Rio Summit, in 1992, the debates about environmental and sustainable development problems started increasing. The EFE Agency echoed these rising environmental interests and, a year later, it created its first section of specialized journalism in Science and Environment.
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INFLUECENCES IN ENVIRONMENTAL JOURNALISM
The environmental information flow generated by EFE has contributed to a better environmental conscience in the Spanish society, and it has also worked as a driving force of the Spanish media in this informative speciality. The agency has included in its press service a high percentage of news and reports on the environment, which its subscribers have been echoing. EFEverde, plataforma global de periodismo ambiental
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IN THE NEWS PLACE
EFE journalists have covered the main environmental events of the last 20 years (Earth Summit, Kyoto Protocol negotiations, Atlantic Treaty conferences, Aznalcollar, Prestige …). EFE was the first agency to broadcast from the Antarctic, the last virgin continent on Earth.
Río 92
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“GLOCAL”, GLOBAL AND LOCAL
Global approaches and local stories. The regional environmental information of the Agency has multiplied by 5 in a decade. The national and international environmental news have multiplied by 2. 25000 20000 15000 1995 10000
2004
5000 0
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9000 8000 7000 6000 5000 4000 3000 2000 1000 0
1994 2004
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PLURAL
Accuracy, plurality of approach and sources were a priority. Companies, politicians, NGOs, Trade Unions, scientific community… EFE gave all environmental fields a voice.
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INFORMATION IN A POSITIVE WAY
We tell you the bad news and the good news. Beyond the usual apocalyptic catastrophe which rules in the environmental sector, we ensure that good news is also reported.
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ENCOURAGING TALENT
Besides, EFE, through the EFE Foundation, has promoted several training programs in environmental journalism, in collaboration with the Spanish Journalists´ Association of Environmental Information (APIA) and other public and private entities. These programs have managed more than 800.000 euros in investment during the last decade. EFEverde, plataforma global de periodismo ambiental
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THAT IS WHY, ALTHOUGH EXPECTATIONS ARE TOO HIGH…
Nowadays, the environmental information is even more a basic priority, because we have more stories to tell everyday...
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TO EXPLAIN ALL OF THIS, AND THE ALTERNATIVES, WE STARTED UP EFEverde (GreenEFE)
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OUR TOOL
The environmental journalism www.efeverde.com EFEverde, plataforma global de periodismo ambiental
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WHAT IS EFEVERDE?
EFEverde is a worldwide multimedia platform of environmental information, particularly focused on Latin-America. It has the following fundamentals: •Aspires to be the reference for the environmental field in Spanish from a local and global perspective. •Takes advantage of experience in the field and promotes the EFE agency´s resources to strengthen the environmental contents. •Uses all the multimedia possibilities of the Agency. EFEverde, plataforma global de periodismo ambiental
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WHAT IS EFEVERDE? The main goal: Environmental contents in different formats that no other agency has ever used. The aim: To be the meeting point of those who work or are interested in the environment and sustainable development, particularly in the Latin-American area.
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In order to achieve this: EFEverde coordinates the EFE environmental contents in all media around the world, from the more classic formats (text, photo, video) to internet applications, mobile devices or social networks. Additionally, we promote the production of these contents in our offices based in Spain and around the world. EFEverde, plataforma global de periodismo ambiental
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WHAT DO WE QUÉ OFRECERÁ OFFER...
Something the environmental journalists of EFE know best: specialized last-minute environmental news and value-added contents for information professionals; information for all citizens, companies and the nonprofit making sector.
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WHAT´S NEW?
Soportes y distribución Apart from its traditional services, EFEverde: - Coordinates and integrates all the multimedia environmental contents that it produces, and offers them directly to its audience in a website: www.efeverde.com - Makes the best of the potential of social networks (Facebook, Twiter, Youtube...) to promote environmental news.
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FORMATS Línea ambiental en TVEFE/Youtube
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Capacidad de amplificar
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Capacidad de amplificar
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Awareness
EFEverde will also focus on awareness of the environmental with exhibitions, courses on environmental journalism and books.
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And all that because... as a public service, we believe that environmental information directly affects our lives and contributes to awareness and sustainability...
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