UNITED STATES / WINNERS & FINALISTS
AWARDS
UNITED STATES
® Effie is a registered trademark / service mark of Effie Worldwide, Inc.
WINNERS Effie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – will be announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City. * Indicates lead agency
Congratulations to this year’s winners.
AGRICULTURAL, INDUSTRIAL & BUILDING
AUTOMOTIVE - VEHICLES
IBM
Land Rover
Subaru
“Model Factory” Turns IBM from Outsider to Influencer
Range Rover Sport Dragon Challenge
Subaru Crosstrek - Amazon Infiltration
IBM
Jaguar Land Rover
Subaru of America
Ogilvy* GroupM (EightBar)
Spark44* Carnage Big Buoy
Carmichael Lynch* Amazon
BEAUTY
BEVERAGES - ALCOHOL
COVERGIRL
European Wax Center
Bud Light
Modelo
I Am What I Make Up
It’s Time to #AxThePinkTax
Dilly Dilly
A Renewed Fighting Spirit
Coty
European Wax Center
AB InBev
Constellation Brands
Droga5* MMC Zenith
Pereira O’Dell* SwellShark* DKC Laundry Service
Wieden+Kennedy New York* 3PM Agency
Ogilvy* Horizon Media
BRAND EXPERIENCE: LIVE
National Down Syndrome Society
National Safety Council
National Down Syndrome Society, C21 Dinner
Prescribed to Death
National Down Syndrome Society
National Safety Council
Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios
Energy BBDO* PHD Ketchum
2 2019 EFFIE AWARDS / UNITED STATES / WINNERS
BRANDED CONTENT
BUSINESS-TO-BUSINESS
Pearle Vision
Tourism Australia
Verizon
Mitsubishi Electric
Putting The Care Back In Eye Care
Dundee: A Tourism Campaign In Disguise
Answering the Call
Tallest Building on the Internet
Luxottica
Tourism Australia
Verizon
Mitsubishi Electric
Energy BBDO* OMD*
Droga5* Universal McCann Kovert Creative
McCann New York* R/GA Weber Shandwick VM1
MRM//McCann West* Loica We Like Small
CARPE DIEM - PRODUCTS
Chicago Sun-Times
FM Global
Johnnie Walker
Tide
The Blank Page
FM Global Earthquake Simulator
Jane Walker: Walking Towards Gender Equality in America
It’s A Tide Ad
Chicago Sun-Times
FM Global
Diageo North America
Procter & Gamble
Ogilvy*
Ogilvy* SYZYGY XR/Ars Thanea Hogarth
Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure
Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC
CARPE DIEM - SERVICES
Christie’s
IHOP
National Safety Council
$450 Million: Selling Da Vinci’s Salvator Mundi
IHOb
Prescribed to Death
Christie’s New York
IHOP
National Safety Council
Droga5*
Droga5* Initiative DeVries Global
Energy BBDO* PHD Ketchum
CORPORATE REPUTATION
CULTURE & THE ARTS
McDonald’s
McDonald’s
Christie’s
The Flip
Hacer
$450 Million: Selling Da Vinci’s Salvator Mundi
McDonald’s
McDonald’s
Christie’s New York
We Are Unlimited*
Alma DDB* Eventus Boden PR OMD
Droga5*
3 2019 EFFIE AWARDS / UNITED STATES / WINNERS
DAVID VS. GOLIATH
Freshpet
Tobacco Free Florida
Letters in Motion
Tobacco Is No Joke
Freshpet
Tobacco Free Florida
Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media
Alma DDB* Golin OMD
ENGAGED COMMUNITY
Samsung
Supercell Clash of Clans
Xbox
Samsung Note9 x Fortnite
Celebrating An Unlikely Hero
How to Survive the Zombie Apocalypse
Samsung Electronics America, Inc.
Supercell
Microsoft
R/GA New York* Starcom Publicis Media, Sports & Entertainment Wasserman
Barton F. Graf* Psyop
215 McCann* Carat
ENTERTAINMENT & SPORTS
Intel
Madden NFL 19
Minecraft
WNBA
2018 Winter Olympics: Experience the Moment Campaign
Madden NFL 19 Launch Make Your Play
Coral Crafters
Take A Seat, Take A Stand
Intel
EA Sports
Microsoft
WNBA
Agency Inside* mcgarrybowen
Johannes Leonardo*
215 McCann*
Edelman*
FASHION
FINANCE
adidas Originals
Bank of America
Bank of the West
E*TRADE
Original Is Never Finished
Friends Again
Unfund/Fund
“DON’T GET MAD, GET E*TRADE” Campaign
adidas
Bank of America
Bank of the West
E*Trade Financial Corporation
Johannes Leonardo*
GroupeConnect* Starcom* Burson Cohn & Wolfe
the community san francisco* Wavemaker
MullenLowe U.S.* ASSEMBLY
4 2019 EFFIE AWARDS / UNITED STATES / WINNERS
FITNESS & WELLNESS
HOME FURNISHINGS & APPLIANCES
Peloton
JennAir
The Home Depot
Bringing It Home at the Winter Olympics
Bound By Nothing
Built-In Pins
Peloton
JennAir
The Home Depot
Mekanism*
Digitas* Darkhorse* MSL Group
22squared* 22Pictures
HOUSEHOLD SUPPLIES & SERVICES
INTERNET & TELECOM
Lysol
Tide
Sprint
What It Takes To Protect
It’s A Tide Ad
Fútbol Mode
Reckitt Benckiser
Procter & Gamble
Sprint
McCann New York*
Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC
Alma DDB* M8, an iProspect Company* Horizon Media Prize Logic FRUKT APC Collective Inc.
MEDIA & ENTERTAINMENT COMPANIES
MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS
OkCupid
Pantene
Procter & Gamble
Sol
OkCupid: DTF
Pantene Gold Series Tour
Talking the Talk: P&G Black-ish Integration
Shine Your Way
OkCupid
Procter & Gamble
Procter & Gamble
MillerCoors
Wieden+Kennedy New York* SwellShark* Small Girls PR Giant Noise PR Allison + Partners PR KWT Global
Leo Burnett/Arc*
BBDO New York* Hearts & Science Egami
Alma DDB* Complex Media Leo Burnett/Arc Soulsight ICF Next
MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES
PACKAGED FOOD
McDonald’s
Gerber
Vital Farms
Hacer
Anything for Baby
BullSh*t Free Eggs
McDonald’s
Gerber
Vital Farms
Alma DDB* Eventus Boden PR OMD
Terri & Sandy* Ogilvy* Edible Hornall Anderson Hogarth
Preacher* Haberman krupa The Door Women’s Marketing
5 2019 EFFIE AWARDS / UNITED STATES / WINNERS
PET CARE
RENAISSANCE
Fresh Step
Freshpet
Chevrolet
COVERGIRL
Fresh Step Clean Paws
Letters in Motion
Shattering Perceptions
I Am What I Make Up
The Clorox Company
Freshpet
Chevrolet
Coty
mcgarrybowen* AKQA OMD TPN Retail Purple Door Communications
Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media
Commonwealth // McCann*
Droga5* MMC Zenith
RESTAURANTS
IHOP
RETAIL
Taco Bell
The Honey Baked Ham Company
IHOb
Web of Fries
Attracting Modern Hosts To A Classic Holiday Brand
IHOP
Taco Bell
The Honey Baked Ham Company
Droga5* Initiative DeVries Global
Deutsch LA* Spark Edelman
BBDO Atlanta*
SEASONAL MARKETING - PRODUCTS
SEASONAL MARKETING - SERVICES
Lysol
Mucinex
Jackson Hole Travel and Tourism
What It Takes To Protect
#SuperSickMonday
Stay Wild
Reckitt Benckiser
Reckitt Benckiser
Jackson Hole Travel & Tourism Board
McCann New York*
McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8
Colle McVoy*
SMALL BUDGETS - PRODUCTS
Burger King
Chicago Sun-Times
Minecraft
Prom King
The Blank Page
Coral Crafters
Burger King
Chicago Sun-Times
Microsoft
MullenLowe U.S.*
Ogilvy*
215 McCann*
6 2019 EFFIE AWARDS / UNITED STATES / WINNERS
SMALL BUDGETS - SERVICES - BRANDS
BurgerFi
Christie’s
Burgers For Every 1
$450 Million: Selling Da Vinci’s Salvator Mundi
BurgerFi
Christie’s New York
Partners + Napier* Dean Alexander Photography
Droga5*
SMALL BUDGETS - SERVICES - NON-PROFIT
Cook County Health
National Safety Council
Team Gleason
The Tiniest Listing
Prescribed to Death
Robocalls from Humans
Cook County Health & Hospitals System
National Safety Council
Team Gleason
Ogilvy* Cutters Studios Eyepatch Production Company
Energy BBDO* PHD Ketchum
Ogilvy*
SNACKS & DESSERTS
Doritos
Kellogg’s Rice Krispies Treats
Tostitos
Doritos Blaze vs. MTN DEW ICE
Write-on Wrappers
Lucky Bags
Frito-Lay North America, Inc.
The Kellogg Company
Frito-Lay North America, Inc.
Goodby Silverstein & Partners* OMD Ketchum Reset Content The Mill
Leo Burnett/Arc* Starcom* Google Krispr
Goodby Silverstein & Partners* OMD Ketchum Genesco Sports Enterprises
SOFTWARE & APPS
Google Cloud
Google Cloud
IBM
MailChimp
Ask the Cloud
Know What Your Data Knows
Owning “Smart” Applied for Business
The Brain
Google Cloud
Google Cloud
IBM
MailChimp
MullenLowe U.S.* MullenLowe Open
Eleven, Inc.* PHD Essence Gentleman Scholar Cloneless
Ogilvy* GroupM (EightBar)
Droga5*
7 2019 EFFIE AWARDS / UNITED STATES / WINNERS
SUSTAINED SUCCESS - PRODUCTS
SUSTAINED SUCCESS - SERVICES
Diet Dr Pepper
KFC
truth
U.S. Centers for Disease Control and Prevention
One Lil’ Man, Four Big Years
The Return of Colonel Sanders
Be the Generation that Ends Smoking and #FinishIt
Tips From Former Smokers
Keurig Dr Pepper
KFC
Truth Initiative
U.S. Centers for Disease Control and Prevention
Deutsch LA* Initiative
Wieden+Kennedy* Edelman Emanate MEC New York Spark Foundry
72andSunny* Ketchum ASSEMBLY
Arnold Worldwide* Plowshare Golin
TRANSPORTATION
TRAVEL & TOURISM
JetBlue
Tennessee Department of Tourist Development
Tourism Australia
Pie In The Sky
The Colorblind Viewer
Dundee: A Tourism Campaign in Disguise
JetBlue Airways
Tennessee Department of Tourist Development
Tourism Australia
MullenLowe U.S.* MullenLowe Mediahub U.S.
VMLY&R* Plan A Films
Droga5* Universal McCann Kovert Creative
YOUTH MARKETING
Ad Council
FDA’s The Real Cost
Seize the Awkward
Don’t Search It
Ad Council
FDA Center for Tobacco Products
Droga5*
FCB New York* Initiative
8 2019 EFFIE AWARDS / UNITED STATES / WINNERS
HEALTH EFFIES DISEASE AWARENESS & EDUCATION: NON-PROFIT
HEALTHCARE - OTC
Make-A-Wish Illinois
National Safety Council
Excedrin
Make-A-Wish “Hope is Medicine”
Prescribed to Death
Excedrin Works
Make-A-Wish
National Safety Council
GSK Consumer Healthcare
gyro*
Energy BBDO* PHD Ketchum
Weber Shandwick* PHD Epsilon Hogarth
HEALTHCARE - RX - CONSUMER/DTC
HEALTHCARE SERVICES
SpeakENDO
Cook County Health
MedExpress
SpeakENDO Campaign
The Tiniest Listing
Fail Fearlessly
AbbVie
Cook County Health & Hospitals System
MedExpress
FCB Health New York* Spark Foundry Intouch Solutions Chicago Publicis Health Media
Ogilvy* Cutters Studios Eyepatch Production Company
Fitzco* Jukin Media
9 2019 EFFIE AWARDS / UNITED STATES / WINNERS
MEDIA EFFIES DATA-DRIVEN
MEDIA CONTENT PARTNERSHIPS
IHOP
Cheerios
Liberating A Legacy Pancake Brand Beyond Breakfast
One Million Acts of Good
IHOP
General Mills
Initiative* Droga5 DeVries Global
Mindshare* The Ellen DeGeneres Show 72andSunny
MEDIA IDEA
Burger King
Mucinex
Tourism Australia
Wingstop
Turning Their Tweets Against Them
#SuperSickMonday
Dundee: The Son of a Legend Returns Home
4/20 High-Atus
Burger King
Reckitt Benckiser
Tourism Australia
Wingstop
MullenLowe U.S.*
McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8
UM Australia* Droga5 Universal McCann
Starcom* Barkley*
MEDIA INNOVATION NEW CHANNEL CREATION
MEDIA INNOVATION - EXISTING CHANNEL
Chicago Sun-Times
Living Wine Labels
Wendy’s
The Blank Page
Living Wine Labels
webeefin?
Chicago Sun-Times
Treasury Wine Estates
The Wendy’s Company
Ogilvy*
J. Walter Thompson San Francisco* J. Walter Thompson Melbourne* Tactic
VMLY&R* Six Course, Incorporated* Spark Foundry Ketchum
10 2019 EFFIE AWARDS / UNITED STATES / WINNERS
The Media Effies are Proudly Sponsored by
POSITIVE CHANGE EFFIES
In collaboration with the World Economic Forum POSITIVE CHANGE: ENVIRONMENTAL - BRANDS
POSITIVE CHANGE: SOCIAL GOOD - BRANDS
National Geographic
AT&T It Can Wait
Johnnie Walker
Planet or Plastic?
It Can Wait: The Faces of Distracted Driving
Jane Walker: Walking Towards Gender Equality in America
National Geographic
AT&T
Diageo North America
McCann New York*
BBDO New York* Hearts & Science
Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Ad Council
Grads of Life
National Down Syndrome Society
Seize the Awkward
7-Second Resumes
National Down Syndrome Society, C21 Dinner
Ad Council
Grads of Life Ad Council
National Down Syndrome Society
Droga5*
22squared*
Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Street Grace
WeCounterHate
Suburban Horror Story
WeCounterHate
Street Grace
Life After Hate
BBDO Atlanta* Spitfire Studios Ketchum
POSSIBLE - Seattle* Spredfast Hearby Sound
11 2019 EFFIE AWARDS / UNITED STATES / WINNERS
FINALISTS Effie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications. Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. The 2019 finalists will be included in the 2020 Effie Index, announced in early 2020. This year’s United States rankings will be announced in May. Congratulations to the 2019 finalists.
* Indicates lead agency
AGRICULTURAL, INDUSTRIAL & BUILDING
American Egg Board
Land O’Lakes
Mitsubishi Electric
Breaking Out of the Shell: Redefining the Incredible
The Food Effect: A Brand Activation
Tallest Building on the Internet
American Egg Board
Land O’Lakes
Mitsubishi Electric
Energy BBDO* Starcom Ketchum
Colle McVoy* Civic Entertainment Group
MRM//McCann West* Loica We Like Small
AUTOMOTIVE - VEHICLES
Chevrolet
Lincoln
Toyota
Shattering Perceptions
Wish List
Start Your Impossible
Chevrolet
Ford Motor Company
Toyota Motors North America
Commonwealth // McCann*
Hudson Rouge*
Saatchi & Saatchi LA* Dentsu Aegis Network*
BEVERAGES - ALCOHOL
BEVERAGES - NON-ALCOHOL
BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360)
Dos Equis
Country Time
FM Global
JetBlue
Keeping It Interesante
Country Time Legal-Ade
FM Global Earthquake Simulator
Pie In The Sky
Heineken USA
The Kraft Heinz Company
FM Global
JetBlue Airways
Droga5*
Leo Burnett/Arc* Alison Broad PR HelloWorld
Ogilvy* SYZYGY XR/Ars Thanea Hogarth
MullenLowe U.S.* MullenLowe Mediahub U.S.
12 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
BRAND EXPERIENCE: LIVE
Chick-fil-A
Pantene
ZIPLOC
Rivalry Restaurant
Pantene Gold Series Tour
ZIPLOC - Real Superheroes
Chick-fil-A
Procter & Gamble
SC Johnson
McCann New York*
Leo Burnett/Arc*
Energy BBDO* United Entertainment Group PHD
BRAND EXPERIENCE: VIRTUAL/360
IBM
Living Wine Labels
National Geographic
How An ‘Outage’ Turned IBM from Humdrum to Hero
Living Wine Labels
One Strange Rock Astronaut Reality Helmet
IBM
Treasury Wine Estates
National Geographic
Ogilvy* GroupM (EightBar)
J. Walter Thompson San Francisco* J. Walter Thompson Melbourne* Tactic
McCann New York*
BRANDED CONTENT
Bank of America
CarMax
Echoes of Vietnam
Getting Greenie
Bank of America
CarMax
GroupeConnect* Starcom* Spotify Hill Holliday Burson Cohn & Wolfe Octagon
McKinney* Horizon Media
BRANDED UTILITY
American Express
Google Cloud
JetBlue
American Express Coachella 2018
Ask the Cloud
Pie In The Sky
American Express
Google Cloud
JetBlue Airways
Momentum Worldwide* PMK DigitasLBi Vowel Wasserman
MullenLowe U.S.* MullenLowe Open
MullenLowe U.S.* MullenLowe Mediahub U.S.
13 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
BUSINESS-TO-BUSINESS
General Motors Fleet
Google Cloud
Google Cloud
The Anti-Branding Campaign
Ask the Cloud
Know What Your Data Knows
General Motors
Google Cloud
Google Cloud
McCann Detroit* MRM//McCann Detroit*
MullenLowe U.S.* MullenLowe Open
Eleven, Inc.* PHD Essence Gentleman Scholar Cloneless
BUSINESS-TO-BUSINESS
CARPE DIEM - PRODUCTS
IBM
Napoleon Fireplaces
SAP
L.L.Bean
Not the Cloud You Know
Hot Spots
The Best Run SAP
Be An Outsider At Work
IBM
Napoleon Fireplaces
SAP
L.L.Bean
Ogilvy* GroupM
Hoffman York*
BBDO New York* PHD Critical Mass RAPP eg+ Worldwide
Jack Morton Worldwide* Weber Shandwick MullenLowe Mediahub U.S. Hats + Rabbits
CARPE DIEM - SERVICES
CarMax
McDonald’s
Tourism Australia
Verizon
Getting Greenie
The Flip
Dundee: A Tourism Campaign In Disguise
Answering the Call
CarMax
McDonald’s
Tourism Australia
Verizon
McKinney* Horizon Media
We Are Unlimited*
Droga5* Universal McCann Kovert Creative
McCann New York* R/GA Weber Shandwick VM1
CULTURE & THE ARTS
DAVID VS. GOLIATH
Milwaukee Public Library
Highmark Blue Cross Blue Shield Delaware
LG Electronics
How One Library Wrestled for Relevance and Won
Choose Blue Hen
What’s It Gonna Take?
Milwaukee Public Library
Highmark Health
LG Electronics
Cramer-Krasselt*
Partners + Napier* dPost PushMP ASSEMBLY
72andSunny*
14 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
ELECTRONICS
ENGAGED COMMUNITY
LG Electronics
Sony PlayStation
McDonald’s
What’s It Gonna Take?
PlayStation VR: Pioneering a New Reality
Hacer
LG Electronics
Sony Interactive Entertainment America
McDonald’s
72andSunny*
BBH New York* MediaCom
Alma DDB* Eventus Boden PR OMD
HOME FURNISHINGS & APPLIANCES
FINANCE
American Express
Citi
Schwab
Keurig Brewer
American Express Coachella 2018
The Citi Mobile App Campaign
Provoking Questions to Kill Complacency
Keurig ‘Brew The Love’
American Express
Citi
Charles Schwab
Keurig
Momentum Worldwide* PMK DigitasLBi Vowel Wasserman
Publicis North America* Spark Foundry
Mekanism* Universal McCann The Richards Group
Havas Worldwide* Spark Foundry
INFLUENCERS
CarMax
JetBlue
Vans
Xbox
Getting Greenie
Pie In The Sky
Not Just One Creator
How to Survive the Zombie Apocalypse
CarMax
JetBlue Airways
VF Corporation
Microsoft
McKinney* Horizon Media
MullenLowe U.S.* MullenLowe Mediahub U.S.
Starcom* MRY*
215 McCann* Carat
INTERNET & TELECOM
MEDIA & ENTERTAINMENT COMPANIES
IBM
Verizon
PBS
The Wall Street Journal
How an ‘Outage’ Turned IBM from Humdrum to Hero
Answering the Call
The Vietnam War Campaign
Selling WSJ to a Generation Raised on Free
IBM
Verizon
PBS
The Wall Street Journal
Ogilvy* GroupM (EightBar)
McCann New York* R/GA Weber Shandwick VM1
PBS* MullenLowe Mediahub U.S.
The&Partnership New York*
15 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS
MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES
Toyota Tundra
Ad Council
McDonald’s
Xfinity
Tundra Power
No One Gets a Diploma Alone
World Cup
Unexpected Experts
Toyota Motors North America
Ad Council Dollar General Literacy Foundation
McDonald’s
Comcast Xfinity
Conill*
McKinney*
Alma DDB* Eventus Boden PR OMD
Gallegos United* Spark Foundry
NEW PRODUCT OR SERVICE INTRODUCTION
OFFICE & DELIVERY
Heinz
High & Mighty
United States Postal Service
Launch Heinz Mayonnaise by Igniting Mayochup Mayhem
High & Mighty Launch
The Biggest Gift
The Kraft Heinz Company
The Hillman Group
United States Postal Service
VMLY&R* ICF Next* Starcom
Young & Laramore*
McCann New York* Universal McCann MRM//McCann Weber Shandwick
PACKAGED FOOD
PET CARE
Arla Foods
Purina
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese.
Success Starts Before
Arla
Purina Mills
Carmichael Lynch*
The Martin Agency*
RENAISSANCE
Corian Design
Dr. Scholl’s
Gerber
Verizon Fios
Make Your Space
Moving Forward With Dr. Scholl’s
Anything for Baby
Awakening A Dormant Market
Corian Design
Bayer Healthcare
Gerber
Verizon Fios
McKinney* Live Oak Brand Partners GBR Design Style Mixer
Energy BBDO* MediaCom iCrossing Match MG
Terri & Sandy* Ogilvy* Edible Hornall Anderson Hogarth
McCann New York*
16 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
RESTAURANTS
Burger King
McDonald’s
McDonald’s
McDonald’s
Turning Their Tweets Against Them
Grandma Has A Life
Speechless
World Cup
Burger King
McDonald’s
McDonald’s
McDonald’s
MullenLowe U.S.*
We Are Unlimited*
We Are Unlimited*
Alma DDB* Eventus Boden PR OMD
RETAIL
SEASONAL MARKETING - PRODUCTS
Phillips 66
Whole Foods Market
Hallmark
Kellogg’s Rice Krispies Treats
From Commodity to Positive Brand Choice
Whatever Makes You Whole Campaign
2017 Retail Holiday Keepsakes Campaign
Rice Krispies Treats ‘Love Notes’
Phillips 66
Whole Foods Market
Hallmark Cards, Inc
The Kellogg Company
Carmichael Lynch*
MullenLowe U.S.* Epoch Cabin Editing Company
mcgarrybowen* Criterion Global
Edelman Chicago* Leo Burnett/Arc Starcom
SEASONAL MARKETING - SERVICES
JetBlue
Peloton
Get Packing!
Bringing it Home at the Winter Olympics
JetBlue Airways
Peloton
MullenLowe U.S.* MullenLowe Mediahub U.S.
Mekanism*
SMALL BUDGETS - PRODUCTS
Cascadian Farm
Chilly Cow
Corian Design
Vans
Cascadian Farm: Good from the Ground Up
Save Yourself From Yourself
Make Your Space
Not Just One Creator
General Mills
Chilly Cow
Corian Design
VF Corporation
Shopperworks* Geometry Barrows
FCB/RED* Lord + Thomas FCBX
McKinney* Live Oak Brand Partners GBR Design Style Mixer
Starcom* MRY*
17 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
SMALL BUDGETS - SERVICES - BRANDS
Highmark Blue Cross Blue Shield Delaware
JetBlue
TaskRabbit
Choose Blue Hen
Get Packing!
Do Away With To-Do
Highmark Health
JetBlue Airways
TaskRabbit
Partners + Napier* dPost PushMP ASSEMBLY
MullenLowe U.S.* MullenLowe Mediahub U.S.
Ogilvy* Neo@Ogilvy Kinetic Worldwide Hogarth
SMALL BUDGETS - SERVICES - NON-PROFIT
SNACKS & DESSERTS
Seattle’s Union Gospel Mission
Seneca Park Zoo
Trolli
Lost Angels
Visit The Zoo, It’s Good For You
Tiny Hands By Trolli
Seattle’s Union Gospel Mission
Seneca Park Zoo
Ferrara Candy Company
Seattle’s Union Gospel Mission* The Thomas Collective Red Ball Brands Dan Mackaman
Partners + Napier*
Periscope* Kepler Group Legend PR
SOFTWARE & APPS
SUSTAINED SUCCESS - PRODUCTS
IBM
Corona Extra
Sony PlayStation
Whirlpool
Meet Watson, the Collaborative Talent Scout
Eight Years of Record Breaking Corona Sales
Five Years of Greatness on PlayStation 4
Care Counts
IBM
Constellation Brands
Sony Interactive Entertainment America
Whirlpool
Ogilvy* GroupM (EightBar)
Cramer-Krasselt* Horizon Media
BBH New York* MediaCom
Digitas* Ketchum
SUSTAINED SUCCESS - SERVICES
Donate Life Pennsylvania
Mastercard
Pure Michigan
“Which Side Are You On?”
Payments Service
A State Claims Its Identity
Donate Life Pennsylvania
Mastecard
Michigan Economic Development Corporation
Pavone* Gift of Life Donor Program CORE Ceisler Media Cwenar Photography
McCann New York* Carat Octagon
McCann Detroit* Weber Shandwick Detroit Universal McCann Detroit
18 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
TRANSPORTATION
TRAVEL & TOURISM
Alaska Airlines
KAYAK
MGM National Harbor
Tiny Alaska Airlines Takes On Two Giants
Hacking the World Cup
Every Day Is Monumental
Alaska Airlines
Kayak
MGM Resorts International
Mekanism*
Carmichael Lynch*
McCann New York*
YOUTH MARKETING
5 Gum
Burger King
5 Gum: Regrets to Fight Regrets
Prom King
Mars, Inc.
Burger King
Energy BBDO* MediaCom Starcom ICF Next Fanscape
MullenLowe U.S.*
19 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
HEALTH EFFIES DISEASE AWARENESS & EDUCATION: CHARITABLE/RESEARCH FUNDING
DISEASE AWARENESS & EDUCATION: NON-PROFIT
Cook County Health & Hospitals System
California Department of Public Health – Tobacco Control Program
Pediatric Brain Tumor Foundation
The Tiniest Listing
Flavors Hook Kids
Imaginary Friend Society
CCH
California Department of Public Health Tobacco Control Program
Pediatric Brain Tumor Foundation
Ogilvy* Cutters Studios Eyepatch Production Company
Duncan Channon* Acento Advertising APartnership
RPA*
DISEASE AWARENESS & EDUCATION: NON-PROFIT
Team Gleason
Tobacco Free Florida
truth
Robocalls from Humans
Tobacco Is No Joke
Know the Truth About Prescription Opioids
Team Gleason
Tobacco Free Florida
Truth Initiative
Ogilvy*
Alma DDB* Golin OMD
HAYMAKER* ASSEMBLY Ketchum The Ad Council The Office of National Drug Control Policy
HEALTHCARE - OTC
Mucinex
HEALTHCARE - RX - CONSUMER/DTC
Slow-Mag
Contrave
Vraylar
#SuperSickMonday
Feats of Middle Age
Hate Your Cravings
Precarious-Providing Balance to Bipolar I Patients
Reckitt Benckiser
Avrio Health
Nalpropion Pharmaceuticals
Allergan
McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8
Walrus* Mass Appeal
VMLY&R*
Healthwork (powered by BBDO & CDMi)*
HEALTHCARE SERVICES
Allegheny Health Network
Highmark Blue Cross Blue Shield
Pearle Vision
All of her. All of her life.
Dr. Match
Putting The Care Back In Eye Care
Highmark Health
Highmark Health
Luxottica
Doner* ASSEMBLY Results Digital Butler/Till LionHeart Event Group
Doner* ASSEMBLY Results Digital Luft
Energy BBDO* OMD*
20 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
MEDIA EFFIES DATA-DRIVEN
MEDIA CONTENT PARTNERSHIPS
AT&T It Can Wait
Kings Island
BMW
It Can Wait: The Faces of Distracted Driving
Using Data to Make the Park Personal
The Zero Filter Awards
AT&T
Cedar Fair
BMW of North America
BBDO New York* Hearts & Science
Cramer Krasselt*
Universal McCann* Grindr Octagon
MEDIA IDEA
Gerber
Heinz
Toyota
Every Baby Is A Gerber Baby: Sparking a Global Dialogue on Inclusion
Launch Heinz Mayonnaise By Igniting Mayochup Mayhem
Start Your Impossible
Gerber
The Kraft Heinz Company
Toyota Motors North America
Edible*
Starcom* VMLY&R* ICF Next
Saatchi & Saatchi LA* Dentsu Aegis Network*
MEDIA INNOVATION - EXISTING CHANNEL
Spotify
Team Gleason
The Home Depot
David Bowie Is Here
Robocalls from Humans
Built-In Pins
Spotify
Team Gleason
The Home Depot
Universal McCann* Rapport
Ogilvy*
22squared* 22Pictures
21 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
The Media Effies are Proudly Sponsored by
POSITIVE CHANGE EFFIES
In collaboration with the World Economic Forum POSITIVE CHANGE: ENVIRONMENTAL - BRANDS
POSITIVE CHANGE: SOCIAL GOOD - BRANDS
Colgate
United States Postal Service
WNBA
Colgate Save Water at Walmart
Operation Santa
Take A Seat, Take A Stand
Colgate-Palmolive
United States Postal Service
WNBA
Geometry* Red Fuse Westrock Cohn & Wolfe
MRM//McCann New York*
Edelman*
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Get America Covered
Milwaukee Public Library
Seattle’s Union Gospel Mission
truth
Coverage Coalition: A Call to Action
How One Library Wrestled for Relevance and Won
Lost Angels
Not Happy or Healthy
Get America Covered
Milwaukee Public Library
Seattle’s Union Gospel Mission
Truth Initiative
Barton F. Graf* Park Pictures Heard City The Mill Butter Music + Sound Design
Cramer-Krasselt*
Seattle’s Union Gospel Mission* The Thomas Collective Red Ball Brands Dan Mackaman
Truth Initiative* Fortland Productions
22 2019 EFFIE AWARDS / UNITED STATES / FINALISTS
