KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
“Hic Sunt Dracones” – Travel Advice for Expeditions Into the Content World Sascha Stoltenow, SCRIPT Communications
Seite 1
CONTENT WORLD 2016
HIC SUNT DRACONES
TRAVEL ADVICE FOR EXPEDITIONS INTO THE CONTENT WORLD Sascha Stoltenow, SCRIPT Communications 3 November 2016
SCRIPT Corporate+Public Communication GmbH Bettinastraße 53–55 60325 Frankfurt am Main Tel.: +49 69 7191389-0 Fax: +49 69 7191389-10
[email protected] www.script-com.de Copyright. All rights reserved.
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
The Hunt-Lenox-Globe
Seite 3 Source: http://exhibitions.nypl.org/treasures/items/show/163
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Seite 4
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Dracones conventuum
Lurking everywhere. Can sow discord. Cooperative but strong-headed. Will capsize every ship when in a bad mood.
Prepare meaningful tasks. Use creative methods. Build the team.
Seite 5
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Dracones regiminum
Look more dangerous than they are. Like living in the shadows. Can work magic.
Define clear rules and roles. Involve actively. Do not throw overboard in crises.
Seite 6
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Dracones inventariorum Probably the most diverse species – come in all sizes, colors, and shapes. Partly live in extreme depths. Clingy. Lose their horror the more often they are encountered.
Capture them early. Systematize. Care for them continuously.
Seite 7
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Draco signorum Reacts aggressively to pattern deviations (especially shape and color). Hates surprises and changes of plans. Can lead away ships from course or stall them.
Involve in conversations and ask for advice. Recognize and use their strengths. Encourage fellow travelers to play with them.
Seite 8
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Draco technicae
Speaks many languages – but mainly programming languages. Never does what you want, but just exactly what you say. In the heart of its heart good-natured.
Involve early. Task clearly. Never let go off-leash. Give them kudos!
Seite 9
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Draco strategicatis Highly intelligent and elusive. Constantly changes its shape. Usually emerges at the end of the expedition.
Assume it is there – though invisible. Do not try to catch with force. Win its favor with a good story.
Seite 10
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
Gratia et bonum iter!
Seite 11
KUNDENNAME
PRÄSENTATIONSTITEL (EINGABE IM FOLIENMASTER)
By Acrolinx
Seite 12
