My Arkansas Insurance
More Compe))ve… More Op)ons... More Arkansas
Helping Arkansas Small Businesses
Agenda • • • • • •
Welcome Introduc.ons Outreach Update Tools for Outreach Program Updates and Reminders Ques.ons and Discussion
Outreach Update
Paid Media Campaign – Television, Radio, Print, Outdoor Digital Boards – Digital Media: demographic targe.ng & retarge.ng Web Search Campaign – Through Open Enrollment
Marketing, Outreach and Education •
•
• Social Media Messaging
– Facebook, TwiJer, LinkedIn, Instagram – Boos.ng posts to demographic targets – Videos, Infographics, Key Ad Messages, Blog Posts – #MyARinsurance
Week of 12/4: Na@onal Influenza Week @e in (12/4-12/10): Promote flu vaccine coverage as part of free preven.ve care included in 10 Essen.al Health Benefits. Key messages:
Earned Media – Proactive Media Outreach
- Free preven.ve care - Using benefits to stay healthy - Availability of agents, brokers and enrollment counselors
Week of 12/11: 12/15 Deadline push: Push the deadline for coverage in 2017 and other implica.ons of deadline. Key messages: – Deadline for 2017 – Deadline for ac.ve renewals (preven.on of ge[ng auto-
Earned Media – Proactive Media Outreach
renewed or moved into a new plan) – Deadline to avoid the penalty in 2017 – Availability of agents, brokers and enrollment counselors
Week of 1/1: Coverage in New Year and Penalty Informa@on: Use the beginning of the new year to remind Arkansans that if they missed the deadline for 2017 coverage, they s.ll have un.l the end of the month.
Earned Media – Proactive Media Outreach
Key messages: - January deadlines - Penalty Informa.on - In-person help availability
Resources for Outreach
Outreach Toolkit for Enrollment Counselors • • • • • •
NewsleJer Language Social Media Guide and Language Best Prac.ces for Planning Events Resources for Enrollment Counselors Earned Media Protocol Key Contacts
Note: All materials/resources are also provided in Spanish.
Obtenga Seguro de Salud: Inscríbase en Este Evento Usted puede inscribirse del 1 de noviembre al 31 de enero. Asista a un evento de inscripción en su comunidad para aprender cómo. Fecha: Lugar: Horario: Contacto: En años anteriores, casi 9 de cada 10 residentes de Arkansas que se inscribieron obtuvieron ayuda con el costo. ¡Inscríbase comenzando el 1 de noviembre!
Toolkit Materials Example Get Health Insurance: Enroll at This Event You can enroll November 1 to January 31. Come to an event near you to learn how. Date: Where: Time: Contact: About 9 out of 10 Arkansans who enrolled in the past got help with the cost. Enroll starting November 1! You can get help with the cost if you make less than • $47,080 (as individual) • $97,000 (as family of four)
Usted puede obtener ayuda con el costo si gana menos de • $47,080 (por individuo) • $97,000 (por familia de cuatro)
At this event, you can meet with an Arkansan to learn about • plan choices and the best one for you • important benefits: prescriptions, in-hospital care, doctor visits and more • how to enroll • who can get insurance
Usted puede reunirse con un consejero para aprender acerca de • las opciones disponibles y el plan más adecuado para usted • beneficios importantes: recetas médicas, cuidado de enfermería por hospitalización, visitas al doctor y más • cómo inscribirse • quién puede obtener seguro de salud
Get covered today! To learn more at www.myARinsurance.com. Or talk with an expert who can help at 844.355.3262.
¡Obtenga cobertura médica hoy! Para aprender más acerca del tema vaya a www.myARinsurance.com o hable con un experto llamando al 844.355.3262.
Website Resources for All Enrolling •
Frequently Asked Ques.ons and Answers
•
Fact Sheets Available Now: – One Page Guide to the Marketplace – Marketplace Applica.on Checklist – One Page Guide to 10 Essen.al Health Benefits – Key Dates for Health Insurance Marketplace – One Page Changing Marketplace Plan/Renewals – One Page Guide on Health Insurance Costs – Preven.ve Care for Women – Preven.ve Care for Everyone – Maternal Care – Coverage for Mental Health
Note: All materials/resources are also provided in Spanish.
Log in to hear updates about the effort and get your ques.ons answered, hear .ps and trips and connect with other Assisters. • January 10, 2017 at 10:00am
Field Webinars
Arkansas Works-ESI 844.260.6980 Monday-Friday 8:00am-5:00pm
Call Centers for Enrollment Support
Individual 844.355.3262
SHOP 844.952.9522
Monday-Saturday 7:00am-7:00pm
Monday-Friday 8:00am-5:00pm
Help us iden.fy good success stories to feature online and in adver.sements. If you have a good consumer story – Ask their permission and whether they would okay being featured online or in ads – Send an email with their story and contact informa.on to
Sharing Success Stories
[email protected]
Program Updates and Reminders
Open Enrollment – Con.nues through January 31, 2017 – Last chance for January coverage – December 15, 2016 U.lize the New Resources on the Website – myARinsurance.com Daily Calls with State Officer with CMS – Most frequent ques.on – Are there issues with healthcare.gov?
Individual Marketplace (SBE-FP) •
• •
• Upda.ng the Search Engine with Names of all Assisters
– To be corrected, excluded or removed – Form to be completed
• CAC Organiza.on Cer.fica.on
Enrollment Con.nues Year-round Get Informed – Companies are looking for your guidance and support SHOP Cer.fica.on Search Engine Updates, Correc.ons or Omissions
Arkansas SHOP • • • •
Arkansas Works for Individuals – Replaces the “Private Op.on” – Ends December 31, 2016 – Administered by DHS (Department of Human Services) Arkansas Works-ESI for Small Businesses (AW-ESI) – Employer-Sponsored Insurance – Supported by AHIM (Arkansas Health Insurance Marketplace)
Arkansas Works •
•
Employer-sponsored Health Insurance for Lower-income individuals (< 138% of Federal Poverty Level) Any Insurance Carrier can Par.cipate Voluntary Program for Employers Employee Premium Costs subsidized with Medicaid dollars (up to 75%) and Employer contribu.on (25%) Employees of Par.cipa.ng Employers are Required to access
Arkansas Works-ESI • • • • •
Medicaid coverage through the program • Arkansas SHOP and Arkansas Works-ESI enrollment platorms are separate in 2017
Arkansas Health Insurance Marketplace (AHIM) Administra.ve Support – Develop/Maintain Website and Ensure Access to Enrollment Portal – Facilitate Employer Eligibility and Enrollment – Support Employee Enrollment – Administer Premium Assistance Payments to Par.cipa.ng Employers
Arkansas Works-ESI •
– Support Educa.on and Outreach
Good for Businesses – An Insured Workforce – AJract/Retain Quality Employees – Cost Reduc.on through Medicaid Premium Assistance – Moves Employees from “Public” to “Employer-Sponsored” Health Insurance – Invests Businesses in Stronger, More Prosperous Arkansas
Arkansas Works-ESI •
ARWorksESI.com
Ques@ons?
More Compe..ve… More Op.ons... More Arkansas Bruce B. Donaldson, CHC Broker/Navigator Outreach Manager
My Arkansas Insurance
[email protected] (501) 246-1527
www.myARinsurance.com (501) 313-4197
