BILANZ THE GERMAN BUSINESS MAGAZINE Copy Test May 2014
CONTENTS
1 / Use Situation and Reading Behaviour 2 / Rating and Ad Awareness 3 / Statements on BILANZ 4 / Rating of Cover 5 / Study Design 6 / Contacts
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ICON erscheint nicht in WELT am SONNTAG KOMPAKT. BILANZ appears in DIE WELT Total (DIE WELT + DIE WELT Kompakt); Source: Media Markt Analysen; May 2014 ICON-Preise gelten als Ergänzung zur Preisliste DIE WELT, WELT am SONNTAG and WELT AKTUELL Nr. 90, gültig ab 01.01.2012.
Basis: N = 399 respondents (people who leafed through or read BILANZ)
1 / USE SITUATION AND READING BEHAVIOUR
96% of DIE WELT and WELT KOMPAKT readers have leafed through or read BILANZ. BILANZ is picked up an average of 1.9 times. 89% have read at least half of all pages in BILANZ. Almost two-thirds (65%) have even read at least three-fourths of all pages. BILANZ is read for an average of 38.4 minutes. Those who are over 50 even read it for 42.5 minutes.
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ICON erscheint nicht in WELT am SONNTAG KOMPAKT. BILANZ appears in DIE WELT Total (DIE WELT + DIE WELT Kompakt); Source: Media Markt Analysen; May 2014 ICON-Preise gelten als Ergänzung zur Preisliste DIE WELT, WELT am SONNTAG and WELT AKTUELL Nr. 90, gültig ab 01.01.2012.
Basis: N = 399 respondents (people who leafed through or read BILANZ)
2 / RATING AND AD AWARENESS
88% of readers responded that they had either a very good or good impression of BILANZ. 55% of readers would tell someone in their circle of friends about BILANZ or pass BILANZ on to someone else. Almost half (46%) of the readers would save BILANZ so they can read it again later. The average ad awareness of all tested ads in BILANZ is 70%.
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ICON erscheint nicht in WELT am SONNTAG KOMPAKT. BILANZ appears in DIE WELT Total (DIE WELT + DIE WELT Kompakt); Source: Media Markt Analysen; May 2014 ICON-Preise gelten als Ergänzung zur Preisliste DIE WELT, WELT am SONNTAG and WELT AKTUELL Nr. 90, gültig ab 01.01.2012.
Basis: N = 399 respondents (people who leafed through or read BILANZ)
3 / STATEMENTS ON BILANZ
Top2Box: Strongly agree / Somewhat agree
ICON erscheint nicht in WELT am SONNTAG KOMPAKT. BILANZ appears in DIE WELT Total (DIE WELT + DIE WELT Kompakt); Source: Media Markt Analysen; May 2014 ICON-Preise gelten als Ergänzung zur Preisliste DIE WELT, WELT am SONNTAG and WELT AKTUELL Nr. 90, gültig ab 01.01.2012.
Basis: N = 399 respondents (people who leafed through or read BILANZ)
4 / RATING OF COVER
86% say that the cover makes them want to read BILANZ. For 73%, the cover of BILANZ is inspiring. 95% say that the cover of BILANZ makes a reputable impression. For 93%, the cover fits the economic topics.
86% rate the cover as (very) good!
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ICON erscheint nicht in WELT am SONNTAG KOMPAKT. BILANZ appears in DIE WELT Total (DIE WELT + DIE WELT Kompakt); Source: Media Markt Analysen; May 2014 ICON-Preise gelten als Ergänzung zur Preisliste DIE WELT, WELT am SONNTAG and WELT AKTUELL Nr. 90, gültig ab 01.01.2012.
Basis: N = 399 respondents (people who leafed through or read BILANZ)
5 / STUDY DESIGN
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Population:
Readers of DIE WELT / DIE WELT Kompakt between 18-69 years
Sample:
Quota samples, N = 414 respondents
Survey method:
Face-to-face interviews in household of respondents
Survey period:
2 May and 3 May 2014
Conducted by :
Media Markt Analysen, Frankfurt/Main
ICON erscheint nicht in WELT am SONNTAG KOMPAKT. BILANZ appears in DIE WELT Total (DIE WELT + DIE WELT Kompakt); Source: Media Markt Analysen; May 2014 ICON-Preise gelten als Ergänzung zur Preisliste DIE WELT, WELT am SONNTAG and WELT AKTUELL Nr. 90, gültig ab 01.01.2012.
Basis: N = 399 respondents (people who leafed through or read BILANZ)