EFFIE MEXICO AWARDS 2013 WINNERS & FINALIST

Draftfcb

Grupo Bimbo

FOOD BRAND NAME Pan Blanco Bimbo

Wunderman Olabuenaga Chemistri Flock Advertising McCann México JWT México Olabuenaga Chemistri DDB México

Ferrero México Heinz México Domino's Pizza CPW México Sigma Alimentos Lala Herdez

Nutella Papillas Heinz Pizza Fitness de Nestlé La Villita Bio Balance Herdez

AGENCY McCann México

CLIENT Mondeléz Internacional

SALTY SNACKS BRAND NAME Cloret's

BBDO México

Sabritas

Cheetos®

JWT México Olabuenaga Chemistri McCann México BBDO México y Proximity México

Nestlé México Gamesa Grupo Bimbo

Pela Pop Emperador Príncipe Marinela

Wrigley México

ORBIT®

BBDO México

Sabritas

Sabritas®

Eat, drink, chew ORBIT Follow up, No one resist their flavor

CARLOS V®

The King Carlos V, is bewitched who ever find the potion will be King for a day

AGENCY

KIME & JWT

AGENCY

CLIENT

Nestlé México

CLIENT

NON ALCOHOLIC BEVERAGES BRAND NAME

CAMPAIGN Actileche What did you have for breakfast? Heinz Flexipack The Sofa-spud's community Fitness Extreme I wish Coach II The Big Herdez Family

CAMPAIGN Chicharron/Peanuts Let's jump together with Chester Cheetah You can peel it, because you will noticed Guards 2012 It's time to be a prince

CAMPAIGN

AWARD GOLD SILVER SILVER BRONZE BRONZE BRONZE FINALIST FINALIST

AWARD SILVER BRONZE BRONZE FINALIST FINALIST FINALIST FINALIST

FINALIST

AWARD

JWT México y Canana Films The Coca-Cola Company México Marnie Agency Gepp Havas Worldwide Vale Publicis México La Doblevida Ogilvy & Mather

Sabormex

CIEL Gatorade

Café ORO Agüitas Nestlé Pureza Vital Nestlé Jugos Del Valle Jugos Del Valle The Coca-Cola Export Corporation Sucursal Fantaen México

Summer Win from within Give yourself the golden opportunity Rehydrate his joy of living Song of love Halloween

FINALIST FINALIST FINALIST FINALIST FINALIST FINALIST

AGENCY Olabuenaga Chemistri

CLIENT Moctezuma Heineken

BBDO México Leo Burnett México

Grupo José Cuervo Grupo Modelo

AGENCY Publicis México y Mindshare de México Publicis México y Mindshare de México

AGENCY Olabuenaga Chemistri Olabuenaga Chemistri Olabuenaga Chemistri JWT México McCann México

AGENCY DraftFCB

AGENCY Publicidad de Aguinaga Doubleyou Cheíl México

CLIENT

ALCOHOLIC BEVERAGES AND TOBACCO BRAND NAME CAMPAIGN Tecate Uncomplitated masculinity Don Julio 70 Corona

COSMETICS AND PERFUMES BRAND NAME

The First Aged Crystal Tequila The passion leads

L'Oréal México

Garnier Nutrisse

CAMPAIGN Mexican woman favorite hair color

L'Oréal México

BB Cream de Garnier

The first BB cream in Mexico

AWARD GOLD BRONZE FINALIST

AWARD GOLD SILVER

HEALTH AND PERSONNAL CARE BRAND NAME CAMPAIGN Savilé Savile lunch Saba Buenas Noches Double Barbara Tena Pants Little Lion Saba Umbrella Huggies Kids Research center Depend Body Combat

AWARD BRONZE FINALIST FINALIST FINALIST FINALIST FINALIST

PHARMACEUTICAL AND MEDICINAL PRODUCTS CLIENT BRAND NAME CAMPAIGN Bristol-Myers Squibb Company Tempra Forte Returns the moment

AWARD FINALIST

CLIENT Quala México SCA Consumidor México SCA Consumidor México SCA Consumidor México Kimberly Clark de México Kimberly Clark

CLIENT Distribuidora Kroma Mabe Samsung

ELECTRODOMESTICS BRAND NAME CAMPAIGN Comex UMCPM EASY EASY WISHES Electrodomésticos Samsung Fill your home with Samsung

AWARD SILVER BRONZE FINALIST

AGENCY CLIENT G5 Comunicación/Havas Media AlEn del Norte Leo Burnett México Procter & Gamble G5 Comunicación AlEn del Norte

CLEANING BRAND NAME Pinol Ace Ensueño

CAMPAIGN Extensiones 2012 The dingy bra mistery The first one

AWARD BRONZE FINALIST FINALIST

AGENCY Arrechedera y Claverol Arrechedera y Claverol Cheíl México DDB México

TELECOMMUNICATION, TECHNOLOGY AND COMPUTERS CLIENT BRAND NAME CAMPAIGN LENOVO LENOVO #SIGANHACIENDO LENOVO LENOVO #2013TODOPORLOGRAR Samsung Samsung Electronics Launching of Galaxy Note II Telefónica México Movistar Coverage Man

AWARD BRONZE FINALIST FINALIST FINALIST

AGENCY Publicis Dialog TERAN\TBWA TERAN\TBWA Olabuenaga Chemistri JWT México Arrechedera y Claverol

VEHICLES, MOTORCYCLES, PARTS ACCESSORIES BRAND NAME CAMPAIGN RENAULT Duster Your first SUV Nissan Mexicana Nissan Pathfinder 1 Path, 7 journeys Nissan Mexicana Nissan Sentra The best car for the best you General Motors de México Buick Regal Impossible to forget Ford Motor Company México Ford Fusion The Irresistible Vanguard Volkswagen México Volkswagen Revolucionary prices

AWARD GOLD BRONZE BRONZE FINALIST FINALIST FINALIST

AGENCY Arrechedera y Claverol Publicis México Publicis México

AXA Seguros Banamex Banamex

BRAND NAME AXA Banamex Banamex

TERAN\TBWA

El Palacio de Hierro

Tarjeta de Crédito de El Palacio de Hierro Palacio's credit card re-launch

CLIENT

CLIENT

CAMPAIGN 12/12/2012 For all Banamex car insurance

AWARD FINALIST FINALIST FINALIST FINALIST

AGENCY Wunderman TERAN\TBWA

AIRLINES, HOTELS, CAR RENTALS AND TRAVEL DESTINATIONS CLIENT BRAND NAME CAMPAIGN Expedia México Hoteles.com Destinations Volaris Volaris You decided

AWARD BRONZE FINALIST

AGENCY Olabuenaga Chemistri DraftFCB

CLIENT Bodega Aurrera Distribuidora Liverpool

BRAND NAME CAMPAIGN Bodega Aurrera Adela Gran Barata Liverpool 2012 ¡Go for everything!

AWARD FINALIST FINALIST

CLIENT

PROFESSIONAL AND SPECIALIZED SERVICES BRAND NAME CAMPAIGN DHL EXPRESS Abrepuertas

AWARD GOLD

AGENCY AREA6

DHL EXPRESS

AGENCY

CLIENT

Ogilvy & Mather Museo Memoria y Tolerancia Saatchi & Saatchi X, Mediacom, Porter Novelli, Makken Procter & Gamble México

AGENCY Ogilvy & Mather

CLIENT Museo Memoria y Tolerancia

AGENCY La Doblevida

CLIENT Scribe

SMALL BUDGET BRAND NAME Museo Memoria y Tolerancia

Tweetbullets

Procter & Gamble

Thank you Mom for always supporting me

INSTITUTIONAL BRAND NAME Museo Memoria y Tolerancia

BRAND NAME Scribe

CAMPAIGN

CAMPAIGN Tweetbullets

CAMPAIGN Dr. Oooooh! And the funny proyect Scribe

AWARD SILVER FINALIST

AWARD GOLD

AWARD FINALIST

Companies, brands, institutions or foundations of private initiatives that support or conduct social campaigns. CLIENT MARCA CAMPAIGN Amuse reading, have fun Ganem Asociados Consejo de la Comunicación reading Fundación Walmart de Recreo Fundación Walmart de México Mujer, cuenta con nosotros México Young & Rubicam Danone de México Danone de México Fight against cancer Museo Memoria y Ogilvy & Mather Museo Memoria y Tolerancia Tweetbullets Tolerancia Fundación de Pico Adworks Boutique Fundación de Investigaciones ISN'T A JOKE, DON'T ABUSE OF Investigaciones Sociales Agency Sociales AC ALCOHOL. AC DDB México Herdez Herdez Saber Nutrir ADO- División de Pink bus, on the road against DraftFCB ADO- División de Transporte Foráneo Transporte Foráneo breast cancer AGENCY

GOLD SILVER BRONZE FINALIST FINALIST FINALIST FINALIST

INSTITUTIONS WITHOUT ENDS OF LUCRE. NOT ASSOCIATED WITH NO MARK OR COMPANY OF THE PRIVATE INITIATIVE AGENCIA

CLIENTE //EMPRESA PROMOTORA

MARCA

TITULO DE LA CAMPAÑA

TERAN\TBWA JWT México

Nuestro México del Futuro Cruz Roja Mexicana

GNP Cruz Roja Mexicana

Our Mexico of the future You are Red Cross

GOLD SILVER

SILVER 8

BRONZE 14

TOTAL 30

Winning campaigns where participate more than 1 Agency Campaigns finalists where participate more than 1 Agency

TOTAL FINALISTS 72 WINNERS

GOLD 8