2015 REED AWARDS
Best Use of Outdoor Advertising in a Latin American Campaign
THE COLOR MAKES THE DIFFERENCE To distinguish Nueva Alianza from other political parties, it was decided to compare its institucional color with the competitors’, adding them positive and negative attributes respectively. Throughout this strategy we were able to highlight our client’s beneficial characteristics in a simpler and more effective way.
MASTER PIECE
No somos el gris de los secuestros.
Somos el turquesa de la seguridad.
EL COLOR HACE LA DIFERENCIA
¿ERES TURQUESA? TRANSLATION: “We are not the grey of kidnapping. We are the turquoise of safety.”
MASTER PIECE
No somos el morado de los que prometen.
Somos el turquesa de tus derechos.
¡Bla! ¡Bla!
¡Bla! ¡Bla! EL COLOR HACE LA DIFERENCIA
¿ERES TURQUESA? TRANSLATION: “We are not the purple of promises. We are the turquoise of your rights.”
MASTER PIECE
No somos el verde de las promesas ambientales
Somos el turquesa de la responsabilidad
EL COLOR HACE LA DIFERENCIA,
¿ERES TURQUESA?
TRANSLATION: “We are not the green of environmental damage. We are the turquoise of responsibility.”
BILLBOARD
TRANSLATION: “We are not the grey of impunity. We are the turquoise of whom ask for justice.”
BILLBOARD
TRANSLATION: “We are not the red-black of bad professors. We are the turquoise of public education.”
ILLUMINATED OUTDOOR ADVERTISING
TRANSLATION: “We are not the green of dirty dealings. We are the turquoise of responsible people.”
ILLUMINATED OUTDOOR ADVERTISING
TRANSLATION: “We are not the red-black of violence. We are the turquoise of the people who wants peace.”
ILLUMINATED OUTDOOR ADVERTISING
TRANSLATION: “We are not the blue of scandals. We are the turquoise of accomplishments.”
STREET MK
TRANSLATION: “We are not the green of bribery. We are the turquoise of responsible people.”
STREET MK
TRANSLATION: “We are not the blue of scandals. We are the turquoise of accomplishments.”
STREET MK
TRANSLATION: “We are not the yellow of violent people. We are the turquoise of the people who wants peace.”
STREET MK
TRANSLATION: “We are not the green of bribery. We are the turquoise of responsible people.”
STREET MK
TRANSLATION: “We are not the grey of impunity. We are the turquoise of whom ask for justice.”
STREET MK
TRANSLATION: “We are not the purple of promises. We are the turquoise of facts.”
STREET MK
TRANSLATION: “We are not the grey of impunity. We are the turquoise of whom ask for justice.”
STREET MK
“We are not the red-black of bad professors. We are the turquoise of public education.”
STREET MK
“We are not the yellow of dirty game. We are the turquoise of clean race.”
STREET MK
“We are not the grey of the same old politicians. We are the turquoise of citizens like you.”
