PRESS RELEASE

Isobar snags new management team from Leo Burnett to launch brand commerce in Germany Dentsu Aegis Network's full-service marketing agency positioning in German market with new management. Düsseldorf, 18 February 2016 - The Dentsu Aegis Network is enhancing its creative competence in the German market and developing its integrated range of brand commerce-related services in response to the economic challenges brands are facing in the eye of digital transformation. The reorganisation calls for Isobar Germany under new management – to create an agency with a differentiated range of services which covers integrated strategy, convergent transmedia communication concepts, as well as scalable content and technology implementation. Reflecting the integrated nature of the Dentsu Aegis Network, experienced agency leaders Alexander Wipf and Christoph Riebling will be assuming new roles in the management of Isobar Germany from 1 March 2016 on. The new executive team comes from Leo Burnett, where they were responsible for the strategic reorientation of the agency and were instrumental in its substantive turnaround. In Düsseldorf they will be joining Daniel Pannrucker, who has been on board as Interim Managing Director since November 2015. Zoja Paskaljevic, CEO of Dentsu Aegis Network Deutschland on the strategic alignment: "Isobar is an essential part of the new understanding of our agency culture, consultancy model and service offering. I am convinced that the new leadership duo gives us two hybrid thinkers who have demonstrated the capacity to act on a cross-functional basis in the network and to support us in taking the transformation of Isobar to the next level." "It's no longer good enough to offer solutions which are based on factors of yesteryear established media, digital or creative agency channel definitions .Customers judge less and less on purely channel-specific criteria. Instead they want teams which bring about

innovation that can be scaled to suit the market and can create integrated brand experiences," explains Alexander Wipf, Managing Director of Isobar Germany. We excel at brand storymaking combined with commerce and technology. We are stepping up to redefine Isobar as an integrator of strategic and creative services, including both media and content. We are looking forward to taking on the new task and unique challenge," adds Christoph Riebling, Managing Director of Isobar Germany.

- End Contact: Judith Weiand Director Corporate Communications T: +49 611 9788 424 E: [email protected] Further information (CVs): ALEXANDER WIPF: https://www.linkedin.com/in/awipf Alexander Wipf comes to Isobar from Leo Burnett Deutschland where he was Head of Strategy and Innovation. Soon after starting there he set up a new kind of interdisciplinary team consisting of brand, user experience, shopper marketing and content strategists which allowed him to offer integrated strategies for brands. In this role, he also oversaw the brand building of numerous start-ups, VCs and CVCs. He was not only instrumental in restructuring the agency product of Leo Burnett Deutschland, he also chaired the Global Strategy Board of Leo Burnett Worldwide for 2 years. This meant that he was responsible for the global strategic reorientation of the network with its behaviour-based "Humankind" philosophy plus the related development and practical application of Behavioural Planning Tools. Before joining Leo Burnett he was Strategy Director at Neue Digitale (now Razorfish) where he introduced Brand Planning and User Experience Strategy as new core competencies and was responsible for business development. A child of the first dot come boom, he started his career 20 years ago as a programmer and then as User Experience Director as a founding member of the first digital marketing agency of BBDO New York. CHRISTOPH RIEBLING: LinkedIn Profile

-2-

Christoph Riebling comes to Isobar from Leo Burnett Deutschland where he led the integrated "Campaign & Activation" creative unit as ECD. This serves as a blueprint for the entire agency and takes care of key accounts such as Samsung. He moved from the role of Digital Strategy Director to the Creative department to promote the practical integration of different disciplines and to make the product even more tangible in the creative process. Before that he worked for KKLD* in Berlin as Head of Design and Strategy for international brand clients such as BMW, together with which he strategically developed and successfully launched the new Mobility Services business unit. Christoph Riebling began his career in 2003 when he joined Razorfish (formerly NEUE DIGITALE). In the following years, he worked as a freelance information architect for Ogilvy and the Peter Schmidt Group.

ABOUT ISOBAR: Isobar is a global full service agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,000 digital pioneers in 70 offices, across 44 markets worldwide. Isobar has won over 350 awards, including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Isobar is cited by Forrester Research as one of the 10 most significant innovation agencies and a Leader for creating digital experiences. Gartner has positioned us in the Leaders Quadrant among global digital marketing agencies, and RECMA rates Isobar as the top Consultancy agency in the digital space. Our clients include adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network. www.isobar.com

ABOUT DENTSU AEGIS NETWORK: Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists. www.dentsuaegisnetwork.com

-3-